H-INFINITY SOLUTIONS

A MARKETING PROJECT BY

Group 4
Gopi
Robi
Snehika
Karishma
Srinivas
Sarath
Sharmishtha
 CONTENTS
 Need for H-INFINITY SOLUTIONS
 Service highlights
 Service delivery system
 Segmenting, Targeting, and Positioning
 Marketing Mix
 Future prospects and challenges
 Conclusion
Need for H-INFINITY SOLUTIONS
Get the electronic equipments repaired
Stated needs Get relocated
Get the domestic work done

 Get the stated needs done—

Real needs Instantly
At affordable prices

Unstated needs Customer friendly

24 x 7 availability
Keeping in touch

Delight needs  Special customized packages with additional services, on

demand at an additional price
 Service highlights
Fast and courteous service.
Dedicated work force.

24 x 7 availability.
100% customized packages at affordable prices.
Service Delivery System

CRM team

Regional
Regional
Office
Office

Regional Branch
manager
Office Regional

Office
Head
office

Regional Employees
Regional
with different
Office
Office skill sets

Regional

Office
 Service Delivery System
 What processes are used to deliver the services?
 What is the work force going to be like?
 What kind of facilities are we going to use?( In the light that
production and delivery of service is instantaneous)

Contd…
 Segment Target Positioning
 Geographic: Urban, Sub-Urban, II tier cities, towns and rural
areas.
 Demographic: Affluent, upper middle, lower middle and
lower income level groups.

M1 M2 M3

P1

P2

P3
Marketing Mix
 PRICING
Services Individual pricing# Factors subject to variability in pricing
Electronics Repairs Rs.200 *Prices may be variable in case of
-Home appliances a) Part replacements
b) Spare parts requirements
c) Complexity of issue etc..
Packers And Movers Rs. 1000 Prices may be variable
a) Based on the load
b) Depending on the distance in km.
Domestic management Rs. 200(per labor) Prices may be variable
-Maid services a) Number of days the customer wants the service
b) Depending upon the area of the house
c) On the number of times a day customer wants to avail that
service
d) Distance of the residential area from the nearest outlet

Plumbing Rs. 150 *

Carpentry Rs. 200 (per labor) Prices may be variable in case of
a) Area of the house in terms of sq. feet
b) Amount of carpentry work in terms of man-hours
c) Single rooms/entire house
d) Complexity
e) Special features
THE DEFINING FACTORS OF “SERVICE”
Future Prospects and Challenges
 Entry of new players in to market.
 Increase in disposable income of working people.
 Need for services in various corporate administrative offices
and government offices.
 Hotel industry and college hostels.
 Future Prospects and Challenges
Indian IT sector: Labour Supply

(in '000s) 2003-04 2004-05 2005-06E 2006-07

No. of Engineering Graduates 215 284 348 382

No. of IT (Computer Science, Electronics, Telecom)

professionals 141 165 181 193

No. of IT professionals entering the workforce 80 94 103 109

No. of non-IT engineers entering the workforce 40 40 40 40

No. of graduates (other disciplines) entering the

IT workforce 30 30 30 30

Total fresh IT labour supply 150 164 173 180

Contd…
 Future Prospects and Challenges
Year Expected no. of Minimum service Expected revenue
services orders charge

2011 220000 150 33000000

2012 242000 165 39930000

2013 266200 181.5 48315300

2014 292820 199.65 58461513

2015 322102 219.615 70738430.73

Expected expenses Expected profits

22000000 11000000

24200000 15730000

26620000 21695300

29282000 29179513

32210200 38528230.73

Contd…
 Conclusion

 Meet the unstated and delight needs of the society to the

utmost extent possible.
 There is great scope for our growth.
 Continuous business process re-engineering in our marketing
mix elements will enhance our service quality
 References

Marketing Management(A South Asian perspective), Philip

Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha
Services Marketing, Valarie Zeithaml, Mary Jo Bitner 
www.dget.gov.in/mes/index.htm
www.nasscom.in
www.payscale.com
www.marketingteacher.com
www.learningmarketing.net