LABOUR MALL

BY GROUP 7

NAME ROLL NO.

ARKABRATA GHOSH 201821005
AYUSH GUPTA 201821007
HARSH VARDHAN 201821015
PRATEEKSHA MODI 201821029
VIKRAMJEET SINGH 201821046
 BUSINESS IDEA

Providing services such as Electrician, Carpenter, Masons, Plumber and other

household work at home by creating a common platform for the respective
service providers.
 FRAMING THE PROBLEM

PROBLEM: People facing trouble in finding labour for:-

1. Construction work
2. Home painting
3. Carpentry work
4. Electrical working
5. Automotive repairing
6. Other household working
 BENEFIT SEGMENT

◼ We are focusing on benefit segment.

◼ Customers gets the benefit at their doorstep.

◼ The NICHE of the product is:-

1. The product will target the Lower level unskilled unemployed labor
to give them the employment.
2. This segmenting hasn't been covered by anyone till date.
 OPPORTUNITY IDENTIFICATION PLAN

T.A.M. S.A.M. S.O.M.

All the people living in the tier The middle and upper middle Working class people with
2 cities of the country. class families living in the tier 2 busy schedule to find labours
cities of India. and workers for household
and construction work.
COMPETITORS
 CONSUMER VALUE PROPOSITION
JOBS PAINS GAINS PRODUCT AND SERVICE GAIN PAIN
CREATERS RELIEVERS
Provides labor Overcharged Can choose from
We are the service mediators Safe and quality Direct
available options
service negotiation

Connect people with the service Ease of Emergency

Mobile application Waiting time Flexible service time provider such as electricians, carpenter, connectivity and services
plumber, masons, drivers, rickshawalahs, hassle free
and auto-drivers.
Safety Mischief Quality service

On-door service Non-availability of Services at doorstep 24*7 service Saves time Large list of
labor labors
Safety Customized Background
Convenience Cash payment only Payment after service check
service according to
need
Easy to locate No online booking Customized service Convenience Basic services on Multiple
facility a common options
platform
 ONE YEAR GOALS

◼ Providing facilities to at least 10 states of our country.

◼ Reaching a labor base of around 1200 .

 FIVE YEARS GOALS

◼ Adding the service range by including services like Interior Designer,

Personal services (includes Beauty, Consultant, Doctor, Trainer) and
Packers and Movers.

◼ Reaching a milestone of connecting 10,000 labor workforce of the

country.

◼ Providing our valuable services in every state of our country.

MARKETING PLAN
LEAN CANVAS