HOME CLEANING AND

MAINTENANCE
SERVICE.
JOYFUL LIVING
HOME MAINTENANCE
SERVICES
Immaculate Homes, Satisfied Hearts

AKANKSHA SHASTRI - DM241007

ANKIT VISPUTE- DM242010
DAVID TUDU- DM241021
HARSH JAIN- DM243025
KUMAR RAHUL SINGH- DM242033
SHRUTI SHUKLA- DM241079
 JOYFUL LIVING
HOME MAINTENANCE
SERVICES
"Immaculate
Homes,
Satisfied
Hearts"
7Ps of Services
 P=Product
Customer Benefit Concept-
Security
Quick-Work
Flexible Timing
Flexible Timing
Effective Waste Management
Proper equipment

Trained & Professioanl Staff

Service Concept-
Comfort

Hygiene
Sanitising
Repairing
Decoration and Planning

 Product
Bundling or Order Time-
not Service Offer Pricing Model

Provide Eco-friendly and

hygienic home cleaning
services.
Certified and
experienced
Customized service agents
Standalone
Bundling Additional services include
Services Subscription Instantaneous
eg- Plumbing, electricians, home
eg- Plumbing based service order service
Decoration+Plu decor, etc.
Cleaning
mbing Customizable bundling
including Subscription or
Instantaneous service.
SERVICES FORM SERVICE DELIVERY
Call Cleaners
Website Planner(if decoration)
Referrals Housekeepers
Apps Electrician
Plumber
Product Supervisor(if order
amount is large or loyal
customer)
 P=PRICE

PRICE STRATEGY=f(Service Category)

Decoration Sanitising

Time -
High Guaranteed Discount
Diffrential
Price Pricing Pricing
Pricing
Mainte-
nance
 PRICE
Price=f(Customer's Wallet)
Home Cleaning Home
Maintenance

Loss Offset
Leader Diversionary Ability
Pricing
Pricing Pricing Diffrential
Pricing
 P=PROMOTION
Preferred Approach: Advertising and
Publicity
SEO and SEM to make our
advertisements pop up on the selected
target customers.
Participation in Community event and
conducting clean home compeition.
Opening of our own Blog Channel to
engage customers and give cleaning tips.
Partnering with local Interior Designers
and service providers to promote them
and enhance our reach
 P=PHYSICAL EVIDENCE
ESSENTIAL EVIDENCE
Transparency in Pricing without any hidden charges.
Quality Cleaning results.
Trained and experienced service providers to maintain
high service delivery.

Eco-friendly and Toddler friendly cleaning practices

Bonding and insurance for service commitment to
protect customer's interests and property.
 PHYSICAL EVIDENCE
PERIPHERAL EVIDENCE
Complementary Fresheners and Cleaning Agents.
Small Photo Frame for customer's Living room.
Online Presence showing customer testimonials.
Chocolates for the kids.
Hygienic Home Badge
This badge will signify a commitment to
maintaining a healthy and hygienic home for
customer and their loved ones
Give to homes that meet high standards of
cleanliness, through thorough inspection by our
cleaning services, ensuring a healthy and germ-free
living space
 P=PLACE
As our target customers are the working middle and upper middle
class people, our selected locations for our services are-

Tier 1cities – Delhi, Mumbai, Banglore, Chennai etc.

Tier 2 cities – Vishakhapatnam, Maduari, Kanpur etc.
Tier 3cities and towns – Nashik, Raipur, Vijaywada etc.
 P=PEOPLE
Service personnel - the backbone of our service Convenient
and
Equipped with various cleaning techniques and safety flexible
protocols
Strong work ethic and positive attitude
Trained in excellent customer service and responsive
to customers' needs
Standardized cleaning procedures and checklists with Trustworthy
consistent service quality for customer satisfaction
Taking feedback and addressing concerns of the
and
customers Reliable
PROCESS Additional Services

BOOKING
We receive customer inquiries through phone, website, or email.
Repairing
Sanitizing
PRE-SERVICE ASSESSMENT
We understand the specific cleaning needs and any areas requiring special attention and Schedule Garden maintainance
the cleaning appointment based on availability. Ceiling- water proofing
Decorating
SETTING UP THE SERVICE TEAM Plumbing
Determine the scope of work and the necessary cleaning supplies and equipment
Assign a team of trained and skilled cleaners to the scheduled appointment.

SERVICE DELIVERY
We clean and sanitize various areas, including living rooms, bedrooms, bathrooms, kitchen, and
other requested spaces

INSPECTION
We send a supervisor along with the team to ensure service quality and provide guidance.

CUSTOMER FEEDBACK
To ensure customer satisfaction, we gather feedback from them and act accordingly to
address any concerns.

 Line of Visibility
Line of Visibility is an imaginary line beyond which the
customer has no idea what happens.
To gain trust of the customers we have kept it closer to
the company so that there is as much transparency in
providing services as possible.
 Our LoV
The order processing time and the movement of our house
help professional can be tracked on our app.
Service is provided in the presence of customers
Highest standards of hygiene are maintained
The pricing model used to charge the customers is available
on the website for reference
The background and work experience of the house help
professional can be viewed on the website
 COMPANY
ng
i

Ex
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rn

ar
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ke
In

tin
g
EMPLOYEES CUSTOMERS
Interactive Marketing
 SERVICE OPERATIONS

We are providing various options to our customers for catering our

services-
Website, App , Call, Walk-In etc.
The customer has the option to book the time slot preferred by them.
After the order is placed by the customer, it is transferred to the
nearest office from the service location so that there's no delay in
delivery due to any problem.
It is then assigned to the team specializing in that type of service.
After that the resources needed are assessed and the team is ready to
deliver the service.
 SERVICE DELIVERY
To deliver our services we have different service professionals
as per the the requirements.
Our offices are spread across all directions from the city center
to maintain smooth operations.
The order is assigned to the office nearest to the service
location and each office is having 2 professionals of each
service.
In case the professionals are busy, the order is transferred to
the second nearest location.
We have also collaborated with reputed third party companies
providing these services in case of emergency.
TTV
 TTV
Our professionals are punctual catering to on-time delivery
and completion of service.
Our organization offers flexibility in offering customizable
services and additional free of cost services as per the order
to maximize customer value.
We enable customers to easily schedule services online and
provide real-time availability information and offer resilient
scheduling options to accommodate their preferences.
 TTV
We offer pre-packaged service bundles that address common needs
which allows customers to quickly choose a package that aligns with their
requirements, reducing decision-making time.
A clear and transparent communication is maintained to keep them
informed about the status of their service request, appointment
reminders, and any changes.
We also offer service guarantees or warranties to give customers
confidence that their issue will be resolved effectively.
Internal Marketing Orientation
Our internal Marketing Orientation in terms of the 7Ps are as follows-
Product - A stable and secure job that makes people's lives better
Price - Our product is availble in the least possible price as no opportunity cost
can come even close to sense of being able to directly contribute in making the
lives of people easy, comfortable and hassle free
Place - We offer the most promoting environment that one can think of in
terms of rewards, incentives, growth and experience.
Promotion - We offer weekly, monthly and yearly bonuses, incentives and
rewards to our employees who have a consistent high customer feedback
rating.
People - We only recruit people who have a zeal of serving others. Final
recruitment takes place after extensive background check and intial four week
training. All the new entrants are assigned experienced buddies with whom
they will work and learn in their initial 8 weeks.
Processes - We have systematic processes in places to make sure that the
employees stay motivated energetic and that they grow in their career.
Physical Evidence - We have a wide network and our presence is in almost all
prominent Tier 1 and Tier 2 cities in India.
 COMPITETORS
Urban clap (No dedicated Blog channel
for Home
Cleaning Tips and Tricks)
Housejoy (Not many collaborations with regional
service providers)
Amazon home services (Only provides Delivery and
Installation of Furniture and other home essential
items. No cleaning and other services included)
 COMPETITOR COMPARISION
What we do Differently:
1) Competitive pricing.

2) Online blog channel to share home cleaning tips.

3) 50% offer for first-time customers on Basic Services (cleaning)
4) Complementary products are given after every service
5) Utilizing social media platforms to share our customer's experiences, promotional
offers, and photos of our work.
6) Creating an interactive/engaging website and displaying positive reviews and
before-after results of the services.
7) Collaborations with regional Designers enhance our presence in the locality as
compared to our competitors as the designers are our service providers and also
helps in promoting their own as well as our business.