Core Value PREMIUM

Initiative Strategies
Affordability: Offer budget-friendly
options that provide value for money
without compromising on quality.
Quality Assurance: Assure them that
even economical products meet your
quality standards and durability.
Integrety/Trust
Right Competitive Price points.
Fixing the price policies Mapping of competitive prices of similar
(Refr RASCI SHEET)
products to be offered.
Product and Quality certifications.
Warranty should be mentioned.
Branding and packaging
USP of the material & after care
treatment.

Clear Product Desriptions.

Quality Gradings So that one can easily
understand the differences.
Transparency: Provide clear and
honest pricing without hidden costs.
Return and warranty Policies.
Material used ( Fibers,wool)
Shipping and Delivery Informations.
Customer Support: Offer excellent Product Knowledge : Our customer
customer service and assistance, support team Willhave in depth
regardless of the budget, to ensure a knowledge
Loyalty programabout
thatour products,
reward repeat
satisfying shopping experience. Customers.
Employee training and engagement
impeccable service, including white-
Well trained staff to deliver excellent
glove
Bespokedelivery and post-purchase
Services: Offer highly Service.
personalized and bespoke services,
such as interior design consultations,
to cater to their unique
requirements.
the post-purchase experience, Response time for customer complaint
including maintenance and care, is as closure - 72 hrs
Feedback and Reviews: Encourage understand,user friendly.
and act on customer feedback and Encourage Photographs
understand,user friendly.
reviews to continuously improve your Encourage customer to share
products
exceptionalandafter-sales
services. service, We will share a guide and a Care
Photographs
including delivery, installation, and instruction at the time of delivery with
maintenance support
identify and fulfill to maintain
customer needs, customers.
CUSTOMER SERVICE preferences, and desires to exceed

Size and style guides for customer for

making selection much easier and at a
less time frame
Easy Shopping Experience: Simplify
the buying process with clear product
information, easy-to-navigate online
platforms, and helpful customer
support. Size and style guides for customer for
making selection much easier and at a
less time frame.
Clear and customer friendly Return and
Exchange Policy.

comprehensive interior design and we can offer a Ease to customer to

home renovation services that choose Rug By size and By colour
Exclusivity:
encompass theOffer exclusive
latest trendsand
and Made in Turkey,
Palette.
unique designs that reflect their Super Fine Yarns,
refined tastes and
customization and preferences.
personalization to Design Exclusivity.
meet their specific needs and
use of opulent materials like fine
UNIQUE woods, leathers, and designer fabrics
artisanal craftsmanship and limited-
edition pieces within
Editions:Partner withyour luxury
prestigious
designers or artists to create limited-
Introduce limited
edition, highly editionspieces
innovative or that
collaborations with renowned
designers to enhance the sense of
Small Sizes for 2-3 Tier cities
Space-Saving Designs: Introduce
space-saving and multi-functional
furniture and storage solutions,
especially designed for those with
limited space.
INNOVATION
 Space-Saving Designs: Introduce
space-saving and multi-functional
furniture and storage solutions, Shape rugs that can be used at different
especially designed for those with Spaces
limited space.
INNOVATION innovative, high-quality materials Natural and sustainable Material for
such as advanced textiles, engineered Production
furniture
woods, and andsmart
decorfabrics
that seamlessly
into your Machine Wash you
& Foam
integrates with smart home Try before buy wash products
- Virtually
Feature innovative
technology, furniture
providing with
convenience View rugs in your room.
Smart Feature (We can do rugs for all
advanced features, such as motorized
avant-garde,
components, state-of-the-art
embedded tech,designs
and seasons ( summer,winter),Pet Friendly.)
created by renowned designers,
architects,
the superiororquality
artists and
in collaboration
meticulous Finest Materials,
craftsmanship of your
commitment to sustainablepremiumand Inspectionof
Packaging ofrugs
Rug with
Througly before
sustainable
environmentally responsible Material.
Integrity
practices,and
SOCIAL RESPONSIBILITY Ethics:
which Highlight your
are increasingly Rugs longetivity to reduce the
company's commitment to ethical
sourcing, fair labor practices, and provide in our products
responsible business operations, Transperancy about our origin countries
reflecting the integrity of the brand.

design consultations and Free id consultation at store (min ex

recommendations tailored to the 2yrs)

Preview sale during eoss, emailers and

Provide access to exclusive events,
watsapp of new products and
previews, and product launches for promotional offers
 RUGS
MIUM LUXURY
TIMELINE RESOURCE/TEAM Initiative Strategies TIMELINE
of valuable
01/04/2024 Price Policy
designer
Hand made Rugs with tailored Experince,
Ability to customize the products to meet 01/04/2024
individual prefrences.
( SLA'S)Service Level Aggrements- Specifing
1/12/2023 Branding and packaging. response time,Availibility.
Warranty Should be mentioned.
Assurance card should be provided with
Serial number.

Will Provide Description Tag with all

1/1/2024 specifications in physical envelop as well as
via wastapp / emailer.

1/1/2024

Clear Policy for Customer after

1/1/2024 01/04/2024
Services( Replacement, Problem Solving)
Skilled Staff for customer interaction for
special custom enquaries with colours. 01/04/2024
Skilled Staff for customer interaction for
special custom
Response enquaries
time for with
customer colours.
complaint
CRM closure - 48hrs. Provide free mainatance 01/04/2024
services twice a yr
CRM/MARKETING Customer testimonials 01/04/2024

We can provide after service like

01/04/2024 drycleaning. 01/04/2024

In store Experinces ( Welcoming and

Attractive VM Concept Displays)
01/04/2024 Clear and customer friendly Return and 01/04/2024
Exchange Policy.
Free Shipping

01/04/2024 we can offer a Ease to customer to choose 01/04/2024

Rug By size and By colour Palette.
on order design can be produced with in a
1/1/2024 01/04/2024
Custom time
madeframe ( Hand
rugs with wovenshape
custom ) and
sizes.Bespoke customised designs based on 01/04/2024
individual
Detailed and client's
Story behind needSilk Carpets
Every
01/04/2024
and Irani Carpets designs and construction

exclusive, so we can provide bespokr 01/04/2024

services and on customer needs we can
01/04/2024
 Natural and sustainable Material for
01/04/2024 Production 01/04/2024
Hand Try
Made , Story
before youbehind craftman ship
buy - Virtually
MARKETING 01/04/2024
View rugs in your room.
Fabrics and furniture for better
01/04/2024 01/04/2024
understanding
We can build and making
stories right
behind theselection
luxiriousat
products from iran and Stpries behind silk 01/04/2024
carpets.
We will offer Quality Guarantee Cards for
1/1/2024 01/04/2024
Rugs with serial No's
01/04/2024 Processes 01/04/2024
Use Oftime
Response sustainable Materials.
for customer complaint
closure - 24 hrs. Provide free mainatance 01/04/2024
For hand made
services we quaterly
- AMC can provide
a yr and
01/01/2024 heighlight cultural and Traditional 01/04/2024
aspects of rugs making

Designated id personnel with min ex of 3 yrs

01/04/2024
with designated installation team
Designated id personnel with min ex of 5 yrs
with designated installation team

01/12/2024 New launch preview event 01/04/2024

URY
RESOURCE/TEAM

CRM
MARKETING

OUT SOURCE AGENCY

VM

MARKETING

HAND TUFTED EXPERT

 MARKETING
MARKETING

MARKETING

HAND TUFTED EXPERT

MARKETING

ID

MARKETING
 Core Value
Affordability: Offer budget-friendly
options
Qualitythat provideAssure
Assurance: value for money
them that
without compromising on quality.
even economical products meet your
Integrety/Trust quality standards
Transparency: Provideand durability.
clear and honest
pricing without hidden costs.
Customer Support: Offer excellent
customer service and assistance,
regardless of the budget, to ensure a
impeccable
satisfying service,
shopping including white-
experience.
glove delivery and post-purchase
post-purchase experience, including
maintenance and care, is asdesign
comprehensive interior and
exceptional
home renovation services that
encompass the latest trends and
Easy Shopping Experience: Simplify the
Customer Service buying process with clear product
information, easy-to-navigate online
platforms, and helpful customer
support.
act on customer feedback and reviews
toafter-sales service,
continuously including
improve yourdelivery,
products
installation, and maintenance support
andtofulfill customer
maintain needs, preferences,
and enhance customer
and desires to exceed their or
Editions:Introduce limited editions
collaborations with renowned
designers
customization to enhance the sense ofto
and personalization
meet their specific needs and
of opulent materials like fine woods,
Artisanaland
leathers, Excellence:
designer Highlight
fabrics in the
your
artisanal craftsmanship and limited-
Unique edition pieces within your luxury
Partner with collections.
prestigious designers or
artists to create limited-edition, highly
innovative pieces Service:
Personalized that are Provide
exclusive to
personalized assistance, including
design consultations and
recommendations tailored to the
customer's unique preferences and
needs.
saving and multi-functional furniture
innovative, high-quality
and storage solutions,materials such
especially
as advanced textiles, engineered
furniture and decor that seamlessly
woods, and smart
integrates withfabrics
smart into your
home
Innovation Avant-Garde Design: Showcase avant-
technology, providing convenience
garde, state-of-the-art and
designs created
byinnovative
renownedfurniture
designers,witharchitects,
advancedor
artistsfeatures,
in collaboration
such with your brand.
as motorized
commitment to sustainable and
components, embedded
environmentally responsible tech, and
practices,
Social Responsibility which are increasingly important to
Social Responsibility fair labor and ethical production
standards, to reassure customers of
Exclusive Events and Previews:Provide
access to exclusive events, previews,
and product launches for your luxury
clientele.
 PREMIUM
Initiative Strategies
Right Competitive Price points.
Fixing the price policies
Mapping of competitive prices of
(Refr RASCI SHEET) Clearlyproducts
stating actual
similar to beProduct
offered.
Clear Product
Specification on theDesriptions.
Product Label
Quality Gradings
Return So that one
and warranty can easily
Policies.
understand
Material the differences.
used, Product
Product Knowledge : Our Content
customer
Shipping
supportandteamDelivery
WillhaveInformations.
in depth
Loyalty program
knowledge thatour
about reward repeat
products,
Response time of 24 hours. Product
Customers.
assistance
Response , Display
time idea’s can
of 24 hours. be
Product
assistance shared
, Display idea’s can be
Highly innovative pieces : A Decorative
shared
Cushion cover : inside flat Sheet + 2
pillow Sham

Maintain stock levels @ store for both

festive and regular season

floor for immediate buying

On time Seasonal
purchase along withProduct
expected Launch to
delivery
meet customers immediate
schedule, instlation timeline defined
preferrred
and for anytaste suggested
queires Product
contact list oflist
Premium
which : Exclusive
compliments Tie ups for
the current a
Product
Special Quality of Hygro or Supima
Collection Launched
Towel by Ashiesh Shah
with Trident.
Bed linen , Throws,Bed
for Premium SolidLinen
Cushions,
Glass bath sets. Customized packaging
via lazer
Arda /Machine Embroidery
High density fabrics like Velvet
Hand stitched
High and
threadHand embroidered
count,
(Premium)
Customer which is Hand painted, Block
QR Scan
print Codes made
bed sheets for all from
Products with
traditional
Campaign Images and Videos of
Products
feedback & sharing reviews with the
upVendor
the house wih the
for better Product
product
collection bought from Us.
Understanding the Customer taste and

Digital Printed Mural bed Sheets

Premium: Creatingcomforters
Reversible a affordable range

Cushions, Throws, Bed sheets.

with forecasting
Product for next
Availability season
stock checkwith
on
Interior Designers & putting them in
supported with Design
action : Example Philosphy,
: Fringes VM &
on Cushions
Creating Product
Supporting Props @ Mix withstores
retail Specialized
& for
Products using natural materials like
vegan or Eco leather, Fine Linen
 necessary certification
Ensuring labor
Refreshing the Laws and
Product ethicalby
Category
doing the Competition mapping
 LINEN

TIMELINE RESOURCE/TEAM
Buying Team
QC
Buying & Sales Team

SCM & Marketing

Sales/ CRM / CSD
Sales Team/ Marketing Team

Regular intervals / All year through

Buying Team /CSD / CRM
Activity

Regular intervals / All year through

VM / ID
Activity
CSD / CRM
CRM/ Marketing / Product Manager
R&D
Buying Team
Buying Team
ID / IC / Sales Team / Project Team

Buying Team
ID/ IC's/ Sales team
ID/ IC's/ Sales team
ID's /Marketing Team

Regular intervals / All year through

Sales Team/ Buying Team
Activity
Regular intervals VM / ID

Buying Team
Buying Team / Sales & Marketing Team

CRM / CSD / Sales Team

Buying Team
VM Team
Sales/ Marketing team
 Buying Team
Product R&D/ Buying & Sales Team
 LINEN
LUXURY
Initiative Strategies
Right sourcing of valuable designer
Price Policy
Putting a roundproduct
sticker defining exact
AllThread
Customised
countOrders
in BOLDwould
: 600clearly
TC
state the Cost of Customisation along
with the timeline defined.

Concierge service within 12 hours for a

luxuryconcept
Concierge
Design Customer.
service Visit by
within
approval 12ahours
IC @ thefor a
luxury customer
Customer. residence
Visit
Mini mock ups Like Spreads to beby a IC @ the
Created from customer
Vendors/residence
Brand to
quickly close sale
Shade cards for Color approvals on
fabrics and threads
Cushions designs with Color
Combination as per customer Choice or
Room
Exquisite
Only VM forto
pillow shams the Beddingdesign
showcase Line
showcasing
& Color Universe
Combination
Personalized Email & Seasonal
approval,
to Customer
Standardized Products
swatch cards to show
Perosnalised thank youCatalogue
showcasing curarted card with
embroidery approvals
specially on
for Bed
you
conncerned person contact details Linen to
Personalised
get in touchproducts list Specially
for any assistance
Luxury : Collaborative
created for you : What'sDesign up Bed
docketlinen
Products in Partnership with
Limited edition line of Cushions from
Sabyasachi.
Primting
Anita Dongre
Defining MOQ’s or additional charges
for Customization
Intricate weaves
Hand carvedKnots
French for luxury
products & Hand client
painted
murals (Luxury)
French
and mood knot on Cushions
boards via What’s (Luxury)
up or
emailers Partner with prestigious
soon : Create a Country look for your
designers or artists
house. Buying to create
Guide: limited-
Suggesting
Product creating a Moroccan look for
Perosnalised service during festive
season, house parties or House
upcoming warming
Collectionevent
to the Client &
Customization
seek vauableoffeedbacks
Product Packaging
on them. or
Prouct with their name initals
Through Tech Integeration showcvase or Family
the Linen Product Nameas to machines
how will they
Luxury : Use industrial for
look @
customized the customer
embroideries Home
and Space
stitching
Through Tech Integeration showcvase
for luxury
the Linen Product asclients.
to how will they
look @ the customer Homewith
showcase the collection Space
Personalised names on throws,
showcase the collection with
Specialized Packaged
Personalised Product
names :Bed in a
on throws,
Bag for Niche client and Design a
Campaign : Modern Brides to Be
 certification that each pcs is passed
Offer similar
through product
needle line with
detecting effective
machine
pricing looking @ what is Offered by
cushion
the for each design
competiton of Sofa,
brand
Cushion story Events. Special
Personalised guest listing event Product
with
preview of Luxury Collection
 LUXURY
TIMELINE RESOURCE/TEAM
Regular internvals Buying Team
QC
IC/ SalesTeam/ Project Team

SCM & Marketing

Sales/ CRM / CSD

IC / ID / Sales & Project Team

VM Team
CRM/ Marketing Team
CSD / CRM
CRM/ Marketing/ Project Team
Buying Team
Buying Team
ID / IC / Sales Team / Project Team

Buying Team
ID/ IC's/ Sales team
ID/ IC's/ Sales team
CRM /Marketing Team
CRM /Marketing Team

VM / Project Team
Buying Team/ ID / Project Team
ID/ Sales Team /Project Team
Marketing Team
Sales/ Project Team
Marketing Team
CRM / CSD / Sales & Project Team

CRM / CSD / Sales & Project Team

Sales/ Marketing team
Project / IC's/ Sales Team
Buying & Sales Team
Buying/ VM Team
Buying/ VM Team
 Core Value
Affordability: Offer budget-friendly options
that provide value for money without
compromising on quality.
Quality Assurance: Assure them that
even economical products meet your
Integrety quality standards and durability.
Transparency: Provide clear and
honest pricing without hidden costs.
Customer Support: Offer excellent
customer service and assistance, regardless
of the budget, to ensure a satisfying
shopping experience.
Service Excellence: Emphasize
impeccable service, including white-
glove delivery and post-purchase
support.
Bespoke Services: Offer highly personalized
and bespoke services, such as interior
design consultations, to cater to their
unique requirements.
After-Sales Experience: Ensure that
the post-purchase experience,
including maintenance and care, is as
exceptional as the initial purchase.
CUSTOMER SERVICE
PREMIUM
Initiative Strategies
Right Competitive Price points.
Fixing the price policies Mapping of competitive prices of
(Refr RASCI SHEET)
similar products to be offered.
Will use good and assured raw
material to give quality assurance
through labels.
3rd Party testing reports for the
assurannce.
Brand label should be there.
Branding & packaging
(Need to study other brand
how they are doing this)
USP of the material & after care
treatment.
Warranty Should be given with Serial
number.
Clear Product Desriptions.
Quality Gradings So that one can
easily understand the differences.
will Set SOPs for starndard charges for
Packaging, Delivery, and Installation.
Product Knowledge : Our customer
support team Will have in depth
knowledge about our products,
Loyalty program that reward repeat
Customers.
Delivery with in 24 hrs.
will share clear policies for
guarantee and warranty.
After Sales services
Delivery with in 24 hrs.
will share clear policies for
guarantee and warranty.
After Sales services
Response time with 24 hrs and
Closure of query within 48 hrs.
Response time with 24 hrs and
Closure of query within 48 hrs.

CUSTOMER SERVICE
Feedback and Reviews: Encourage
and act on customer feedback and
reviews to continuously improve your
products and services.
will setup a system for submittng
sales reveiw and feedback
through phone call, message and
email.
will setup a system for submittng
sales reveiw and feedback
through phone call, message and
email.

Care Instruction to be provided at

Post-Purchase Care: Offer exceptional
after-sales service, including delivery,
installation, and maintenance support
to maintain and enhance customer
satisfaction.
Anticipate Needs: Proactively identify
and fulfill customer needs,
preferences, and desires to exceed
their expectations.
the time of sales.
Delivery to be allighned by trusted
partner.
Installinon to be provided by
Specialized Team.
need Professional Sales Person
with good personality skills who
can greet customer in
professional way to increase the
need of customer.
Customer to be greet by ID's so
that they can understand and
increase the need of customer.

will create theams as per

Easy Shopping Experience: Simplify requirement,
the buying process with clear product
information, easy-to-navigate online
platforms, and helpful customer can create an platform where a
support. customer can take a overall look
and feel of product. by rendering
and customization.
Holistic Interior Solutions: Provide
comprehensive interior design and
home renovation services that
encompass the latest trends and
innovations.
Exclusivity: Offer exclusive and unique
designs that reflect their refined tastes and
preferences.

Customization: Provide options for

Basic Customization possible, like
customization and personalization to
legs, head board , fabric from the
meet their specific needs and
limited offered range.
preferences.

of opulent materials like fine woods,

leathers, and designer fabrics in your
UNIQUE Artisanal Excellence: Highlight the
artisanal craftsmanship and limited-
edition pieces within your luxury
collections.
Partner with prestigious designers or
artists to create limited-edition, highly
innovative pieces that are exclusive to
 UNIQUE

Exclusivity and Limited Editions: Introduce

limited editions or collaborations with
renowned designers to enhance the sense
of exclusivity.

will add smart features in furnitur,

Space-Saving Designs: Introduce
space-saving and multi-functional
furniture and storage solutions,
especially designed for those with
limited space.
like - lamps, wireless charger, USB
ports etc
will add smart features in furnitur,
like - lamps, wireless charger, USB
ports etc
Knock down packaging for sape
saving

Cutting-Edge Materials: Incorporate

innovative, high-quality materials such
will Use engineer wood, MDF for
as advanced textiles, engineered
making this cost effective
woods, and smart fabrics into your
premium products.

we can add some basic features

such as smart Charger, USB Port.

Smart Home Integration: Offer

furniture and decor that seamlessly
integrates with smart home can add some advance features,
technology, providing convenience motion lights, table lamps, Pec
INNOVATION and connectivity. Table, Drinking Glass Holder.

Technological Advancements: Feature

innovative furniture with advanced
features, such as motorized
components, embedded tech, and
home automation integration.
we can add some basic features
such as smart Charger, USB Port.
can add some advance features,
motion lights, table lamps, Pec
Table, Drinking Glass Holder.

Avant-Garde Design: Showcase avant-

garde, state-of-the-art designs created
by renowned designers, architects, or
artists in collaboration with your
brand.
 Quality certification and testing,"Use
Quality and Craftsmanship: Highlight the of Finest Materials,
superior quality and meticulous Inspection of Rug Througly before
craftsmanship of your premium products. Shipping."

commitment to sustainable and

SOCIAL environmentally responsible practices,
RESPONSIBILITY which are increasingly important to

Integrity and Ethics: Highlight your

company's commitment to ethical
sourcing, fair labor practices, and
responsible business operations,
reflecting the integrity of the brand.
 FURNITURE
PREMIUM LUXURY
TIMELINE RESOURCE/TEAM Initiative Strategies TIMELINE
Buying Team

Will use good and assured raw

material to give quality assurance
QC through Seperate brochure.
Brand label should be there.
Branding & packaging
(Need to study other brand
how they are doing this)
USP of the material & after care
treatment.
Warranty Should be given with Serial
number.

will Set SOPs for starndard charges

Buying & Sales Team for Packaging, Delivery, and
Will ProvideInstallation.
Description Tag with all
specifications in physical envelop as
well as via wastapp / emailer.

Delivery with in 48hrs.

will share clear policies for
SCM
guarantee and warranty.
After Sales services

Response time with 24 hrs and

CRM / CSD
Closure of query within 48 hrs.

CRM / CSD
 will setup a system for submittng
sales reveiw and feedback
CSD / CRM
through phone call, message and
email.

CSD / CRM

IC / ID / SM

IC / ID / Sales

IC / ID / Sales

Completely customization
ID / IC / Sales Team possible, from the offer ranges of
fabric material and finishes.

Premium Wood, Branded

hardware, Luxury Fabric,
Exclusive finishes.
Product Story to give the worth
to product.
 Handmade rugs and design can
be exclusive, so we can provide
bespokr services and on customer 01/04/2024
needs we can do what ever
design on exclusivity basis

Buying Team

Buying Team

Buying Team

Buying Team

Buying Team
 We will offer Quality Guarantee
1/1/2024 Cards for Rugs with serial No's 01/04/2024

we will use Eco friendly raw

material for production and
Packaging Material.
RY
RESOURCE/TEAM

Buying & Sales

Team

SCM
 CSD / CRM

CSD / CRM

ID / IC / Sales
Team

Buying Team

Buying & Sales

team
HAND TUFTED
EXPERT
Marketing team
 Core Value PREMI

Affordability: Offer budget-friendly options that provide

value for money without compromising on quality.

Quality Assurance: Assure them that even

economical products meet your quality standards
Integrety/Trust and durability.

Transparency: Provide clear and honest pricing

without hidden costs.

Customer Support: Offer excellent customer service and

assistance, regardless of the budget, to ensure a satisfying
shopping experience.

Customer Service

Service Excellence: Emphasize impeccable service,

including white-glove delivery and post-purchase
support.
Luxurious Materials: Showcase the use of opulent
materials like fine woods, leathers, and designer
fabrics in your products.

Artisanal Excellence: Highlight the artisanal

craftsmanship and limited-edition pieces within
your luxury collections.
 Sustainability: Communicate your commitment to
sustainable and environmentally responsible
practices, which are increasingly important to
luxury consumers.

Unique

Exclusivity and Limited Editions: Introduce limited

editions or collaborations with renowned designers
to enhance the sense of exclusivity.
After-Sales Experience: Ensure that the post-
purchase experience, including maintenance and
care, is as exceptional as the initial purchase.

Integrity and Ethics: Highlight your company's

commitment to ethical sourcing, fair labor
practices, and responsible business operations,
reflecting the integrity of the brand.
 Integrity and Ethics: Highlight your company's
commitment to ethical sourcing, fair labor
practices, and responsible business operations,
reflecting the integrity of the brand.

Sustainability: Communicate your commitment to

sustainable and environmentally responsible
practices, which are increasingly important to
luxury consumers.

Space-Saving Designs: Introduce space-saving and

Innovation multi-functional furniture and storage solutions,
especially designed for those with limited space.
Cutting-Edge Materials: Incorporate innovative,
high-quality materials such as advanced textiles,
engineered woods, and smart fabrics into your
premium products.
Social Responsibility

Smart Home Integration: Offer furniture and decor

that seamlessly integrates with smart home
technology, providing convenience and
connectivity.

Avant-Garde Design: Showcase avant-garde, state-

of-the-art designs created by renowned designers,
architects, or artists in collaboration with your
brand.

furniture with advanced features, such as

motorized components, embedded tech, and home
Collaborations and Limited Editions: Partner with
prestigious designers or artists to create limited-
edition, highly innovative pieces that are exclusive
to your brand.
Holistic Interior Solutions: Provide comprehensive
interior design and home renovation services that
encompass the latest trends and innovations.

Easy Shopping Experience: Simplify the buying

process with clear product information, easy-to-
navigate online platforms, and helpful customer
support.
 Easy Shopping Experience: Simplify the buying
process with clear product information, easy-to-
navigate online platforms, and helpful customer
support.

Feedback and Reviews: Encourage and act on

customer feedback and reviews to continuously
improve your products and services.

Personalized Service: Provide personalized

assistance, including design consultations and
recommendations tailored to the customer's
unique preferences and needs.

Post-Purchase Care: Offer exceptional after-sales

service, including delivery, installation, and
maintenance support to maintain and enhance
customer satisfaction.

Anticipate Needs: Proactively identify and fulfill

customer needs, preferences, and desires to exceed
their expectations.

Exclusive Events and Previews: Provide access to

exclusive events, previews, and product launches
for your luxury clientele.

Ethical Sourcing: Emphasize responsible sourcing

practices, such as fair labor and ethical production
standards, to reassure customers of your
commitment to social responsibility.

Charitable Partnerships: Partner with charitable

organizations or social causes, where a portion of
premium product sales contributes to social
betterment projects.
 FABRIC/W
PREMIUM
Initiative Strategies TIMELINE
Right Competitive Price points.
Fixing the price policies Mapping of competitive prices of similar products
(Refr RASCII SHEET)
to be offered.

max warranty of 2 yrs (warranty needs to be Clearly stating actual Product Specification
clear with terms and conditions) on the Product Label

Certification for every product in books (eg-

light fastness, Martindale, colour bleeding,
pilling)
Offer detailed product descriptions including
technical details
addition and USPs to help customers
understand the factors contributing to the

SALES AND M
 Engage in Circular Economy Initiatives:
Explore opportunities to participate in a
circular economy by designing products with
recyclability or reusability in mind. Create
programs that allow customers to return
products for recycling or repurposing. (For
eg- collect back old F&F fabrics and give 10%
discount in the next purchase. Use these
fabrics to make a sustainable collection
which can be sold in Luxury collections)

SALES

The designs should be created by inhou

Maintain transparency by sharing information about your sourcing practices, labor conditions, and
 Collaborations with ethicaol organisations & N

Inspiration against each design should ber mentioned and the artist name should be mentioned in the ma
known artist

Get involved in CSR activities by: Donating

scrap fabrics, Redesigning NGOs, Tree
Plantation, etc
durable, timeless, and easily repairable. This
reduces the need for frequent replacements

can be used in furnitures that are compact

and multi functional (eg- use of small scale
VM in a way where space saving can be
promoted

Use 3D rendering and visualization tools to

help clients visualize the end result before
starting the project.
 provide various marketing tools like-
furniture folders, mood boards, creative
boxes and folders for projects

Provide bar codes and easy links at various

steps for customer to have all the technical
includes feedback from
details of thevendors
project.to maintain
good vendor relationship, feedback from
sales, dealers, architects and direct
Follow up with customers after their
purchase or design project is completed to
ensure they are satisfied with the results and
gather feedback.

SAL

Seek certifications like Fair Trade, Forest Stewardship Council (FS

Check vendor's their labor practices, environmen

Encourage employee participation in volunteer activ

Collaborations with NGOs to create collection and

 FABRIC/WALLPAPER
LUXURY
RESOURCE/TEAM Initiative Strategies TIMELINE
Right sourcing of valuable
Price Policy
designer product

good quality products with min

warranty of 3 years (by
mentioning the warranty sheet
in marketing briefs)

Marketing tools (for eg- color

standards of each, assuring
fastness, martindate, pilling,
customers that all the products
easy clean, water repellant,
Each product can have QA leave reviews or feedback
sticker about
Clearly their purchase
outline your return,
exchange, and warranty
policies.

unique customer designs for

all categories only available
TEXTILE DESIGNER
exclusively for that Client (like
a patent)

Each such project

made to order finished goods
work can be converted
for project by fixing the MOQs
into a collection

SALES AND MARKETING

Multi media techniques
high density fabrics like velvet,
boucle, high thread count, high 5 collections per year
embroidered fabrics, hand
painted murals with
exclusive/Limited collections
for projects and architects

Bespoke Services: Offer highly

personalized and bespoke
services, such as interior design
consultations, to cater to their
unique requirements.
 Reduce Waste and Recycle:
Implement practices to
minimize waste during the
manufacturing process.
Consider recycling or upcycling
materials to create new
products

Sustainability related sessions

should be organised to educate
consumers

Certifications and Compliance:

Obtain and display
certifications that verify the
sustainability of your products.
These certifications not only
validate your commitment to
sustainability but also provide
credibility and assurance to
customers.

Use of recycled and natural

fibres to make the fabric
MARKETING
(making a process with vendors
is required)

against client orders. Sourced

from inhouse and top
international brands
collaborations with
Designers/Architects/Artist
Design talks by designers with
top architects and interior
designers
SALES/CSR

The designs should be created by inhouse designers and should not be copied.

tion about your sourcing practices, labor conditions, and sustainability efforts with your customers. (eg- if fabric is made in India or sourced internationally)
 Collaborations with ethicaol organisations & NGOs. Design Collections which promote them.

oned and the artist name should be mentioned in the marketing tools and social media, this will promote more collaborations. (in case we take inspiration from a
known artist or designers)

and eco-friendliness.
HR (Examples Global Organic
materials like vegan
Textile Standard leather
(GOTS) foror
Eco leather, cotton linen etc.
create a line of
materials andproducts for the
encourage
customers to recycle or
Use energy-efficient
manufacturing processes and
facilities (eg- solar power)

advancements in materials
technology, such as advanced
textiles, engineered woods,
moisture-wicking, UV
protection,
Have strongantimicrobial, anti
partnerships with
vendors who specialize in
creatingcutting-edge
upholstery materials.
fabrics that
adaptSmartto Fabric
room temperature
Technology: or
Explore fabrics that have
integrated technology, such as
conductive yarns or threads
that enable connectivity. For
instance, creating curtains or
drapes embedded with
conductive threads that can be
controlled via a smart home
app to open orFabrics
UV-Sensing close remotely.
for Sun
Protection:
Develop window treatments or
fabrics that change opacity
based on UV exposure. This
helps in maintaining room
brightness and protects
furniture from sun damage.
AR integration and installed
Build alook storyfor products
around designs so
that consumer can connect to
backgrounds. This can include
the design
not only designers but also
artists,
Developarchitects,
Limited and experts
Edition or
Signature Collections
and the story behind the
collaboration to help
Create a VM that showcases
Avant-Garde
direction Designs
and vision of the
collaboration. Ensure all parties
are aligned ondesign
preferences, the objectives
type and
mood boards and based on
and ethos align with your
the brand's identity and
collaboration. What values.
are the
goals, target audience, and
unique selling points of these
 Offer samples of materials,
fabric swatches, and paint
color swatches to help
customers make informed
decisions.
a personal level, involving
them in the design process and
allowing
and needs them to have
through a say in
surveys,
questionnaires, or conversation
povide twice a year personal
design consultant visits at
doorstep to full
design consultations
project management, to cater
SALES
behavior and purchase history.
Analyze the data to identify

Keep an eye on industry trends

and emerging consumer
preferences in the home
furnishing sector

Organise small events and

activities like design talk, free
styling sessions, seasonal
launch events

tifications like Fair Trade, Forest Stewardship Council (FSC), or Global Organic Textile Standard (GOTS) for your products.

Check vendor's their labor practices, environmental impact, and adherence to ethical standards.

Encourage employee participation in volunteer activities or fundraising events organized by the charity.

Collaborations with NGOs to create collection and tell stories about the collaboration via collection.
XURY
RESOURCE/TEAM

CSR

PROJECT/PRODUCT

PROJECT/PRODUCT

designer, one junior

designer, one
designer, onesampling
merchandiser, junior
designer, one
designer, onesampling
merchandiser, junior
designer, one
designer, onesampling
merchandiser, junior
designer, one
merchandiser, sampling

BESPOKE TEAM/PROJECTS
 MARKETING

BESPOKE TEAM/PROJECTS
TEAM

in India or sourced internationally)

ations. (in case we take inspiration from a

Collaborate with Tech and

Textile Companies

Collaborate with Tech and

Textile Companies

Collaborate with Tech and

Textile Companies

BESPOKE TEAM/PROJECTS
designer, one junior
designer, one
merchandiser, sampling
MARKETING
 PROJECTS

PRODUCT MANAGERS- R&D

MARKETING

.
 Core Value PREMIUM
options that provide Initiative
Fixing the price policies
value for money max
Assure them that (Refrwarranty of 2 yrs
RASCII SHEET)
without
even economical (warranty needs to be clear
products meet your in books
with (eg-
terms light
and fastness,
conditions)
Integrety/Trust
Provide clear and
quality standards Martindale, colour bleeding,
honest pricing
customer service
without hidden
and assistance,
regardless of the
impeccable service,
budget, to ensure a
including white-
glove
bespokedelivery and
services,
such as interior
design
experience,
onincluding
customer
feedback and
Customer Service reviews to
including delivery,
continuously
installation, and
andmaintenance
fulfill customer
needs, preferences,
and desires
process to
with clear
product
information, easy-
interior design
to-navigate and
online
home renovation
services that

Showcase the use

of opulent materials
like fine woods,
leathers, and
artisanal
craftsmanship and
 FABRIC/WALLPAPER
PREMIUM
RESOURCE/
Strategies TIMELINE Initiative
Mapping of TEAM
Price Policy
competitive
Clearly prices
stating of
actual warranty of 3 years
Product Specification (by(for eg- colorthe
mentioning
on the Product Label fastness, martindate,
product descriptions Each product
pilling, can
easy clean,
addition
including technicalto
and USPs have QA sticker
help customers
support team
understand thethat
Loyalty program
Willhave in depth
reward
will sharerepeat
clear
Customers.
policies
will share for
clear SCM
guarantee and
policies for
guarantee and

24 hrs and Closure

vendors CRM / CSD
of querytowithin
maintain
48
good vendor
various steps for
relationship,
customer to have all

create a mood board

MARKETING
toolswhich helps
to help clients
visualize the end
furniture folders,
mood boards,
TEXTILE
DESIGNER
PAPER
LUXURY
RESOURC
Strategies
Right sourcing of TIMELINE
E/TEAM
valuable designer
product
standards of each,
customers
assuring to leave
customers
reviews or feedback CSR
return,
about exchange,
their purchase
and warranty

within 12 hours for a

SCM &
luxury Customer.
Marketing
Visit by a IC
Launch @ the
8 non
stocking bespoke
interior designers
collections in an year
(which has sprcially
24 hrs and Closure
CRM / CSD
of query within 48

personal design
design consultations
consultant visits at
to full project
purchase
management, history.
to PROJECTS
PRODUCT
Analyze the
emerging data to
consumer
MANAGER
preferences in the
S- R&D

are the goals, target

audience, and
categories only PROJECT/
available exclusively
finished goods for project work can PRODUCT
PROJECT/
project bymedia
Multi fixing the be converted into PRODUCT
one junior
techniques
density fabrics like designer,
one junior
velvet, boucle, high 5 collections per
fabrics, hand painted designer,
one junior
year
murals with
collections for designer,
one junior
projects and designer,
 Marketing
Core Value PREMIUM
Initiative Strategies TIMELINE
sourcing, fair labor
practices, andOffer
Affordability: responsible : Market research to know the TG, their
budget-friendly options Product Asortment - behaviour & buying pattern through 1 month
that provide value for Store Wise :Agency
In-store: In-house Historic Data
Product Placement - Brand &
money without 2 month
Range Wise.
compromising on quality. : Quality Assurance Certificate through
3 Weeks
QR Code on Bills & WhatsApp
Quality Assurance: Assure : 04 Testimonial videos per month. 1-2 months
them that even Showcase the features and benefits of
economical products our products. This not only educates 1 month
meet your quality customers but also emphasizes
standards and durability.

: QR Code at store code for customer

15 Days
estimtate Calculation
Description Tag can be send on Watsapp
Integrety/Trust

Transparency: Provide
clear and honest pricing
without hidden costs.

Exclusive Events and : Preview sale during EOSS. Implemented

Previews: Provide access :Emailers and WhatsApp of new
to exclusive events, Implemented
products and promotional offers.
previews, and product
launches for your luxury
clientele.
: IVR Service 45 Days
Customer Support: Offer
excellent customer
service and assistance,
regardless of the budget, : Transactional communiation (Sales,
Implemented
to ensure a satisfying Order, Invoice, Dispatch, etc.)
shopping experience.

: In-Store and Post-Installation Feedback 15 days

Service Excellence:
Emphasize impeccable : Thank you note after Installation/Post
1 month
service, including white- Purchase (Digital)
glove delivery and post-
purchase support.

After-Sales Experience:
Ensure that the post-
purchase experience, : DIY Videos for Product Maintenace &
including maintenance Care through WhatsApp or Emails.
and care, is as exceptional
as the initial purchase.

Bespoke Services: Offer

highly personalized and
bespoke services, such as
interior design
consultations, to cater to
their unique
requirements.
 Bespoke Services: Offer
highly personalized and
bespoke services, such as
interior design
consultations, to cater to
their unique
requirements.

STANDARD

Customer Service Holistic Interior Solutions:

Provide comprehensive
interior design and home
renovation services that
encompass the latest
trends and innovations.

STANDARD

Easy Shopping
Experience: Simplify the
buying process with clear
product information,
easy-to-navigate online
platforms, and helpful
customer support.

: Post Installlation and Post Purchase

Feedback
: Automated WhatsApp - Same Day
Feedback and Reviews:
Encourage and act on : Feedback Call within 3 Days
customer feedback and
reviews to continuously
improve your products
and services. : Customer testimonials & Client site
Photoshoots

: Post Purchase/ Post-Installation

Feedback
Post-Purchase Care: Offer : Thank you note after Installation/Post
exceptional after-sales Purchase (Digital)
service, including
delivery, installation, and
maintenance support to
maintain and enhance
customer satisfaction.

fulfill customer needs, needs, preferences, and desires to

preferences, and desires exceed their expectations with the help
Exclusivity: Offer STANDARD
exclusive and unique
designs that reflect their
refined tastes and
preferences.
STANDARD

Customization: Provide
options for customization
and personalization to
meet their specific needs
and preferences.
 Customization: Provide
options for customization
and personalization to
meet their specific needs
and preferences.

Luxurious Materials:
Showcase the use of STANDARD
opulent materials like fine
woods, leathers, and
designer fabrics in your
products.
Artisanal Excellence:
Highlight the artisanal STANDARD
craftsmanship and
limited-edition pieces
within your luxury
collections. : Interactive VM techniques (Placing
Quality and 3 month
Infographics on Wall etc.)
Craftsmanship: Highlight
the superior quality and : Quality Tests: BTS Videos - 2/ month 2 month
meticulous craftsmanship : Quality Tests: Production Videos- 2/
2 month
of your premium month
products.

Collaborations and
Unique Limited Editions: Partner
with prestigious designers
or artists to create STANDARD
limited-edition, highly
innovative pieces that are
exclusive to your brand.

Bespoke Services: Offer

highly personalized and
bespoke services, such as
interior design
consultations, to cater to
their unique
requirements.

Exclusivity and Limited

Editions: Introduce
limited editions or
collaborations with STANDARD
renowned designers to
enhance the sense of
exclusivity.
Personalized Service:
Provide personalized
assistance, including
design consultations and
recommendations
tailored to the customer's
unique preferences and
needs.
 Space-Saving Designs: Once product
Introduce space-saving : Product Promotion & Communication
launch promotion
and multi-functional strategy Building as per the Product TG
within 1 month
furniture and storage : Tie-up with Influencers 2 months
solutions, especially Once product
designed for those with : In-Store Promotion launch promotion
limited space.Materials:
Cutting-Edge within 1 month
: Tie-up with Influencers
Incorporate innovative,
high-quality materials
such as advanced textiles,
engineered woods, and
smart fabrics into your
premium products.

Smart Home Integration:

Offer furniture and decor
that seamlessly integrates
with smart home
technology, providing
convenience and : In-Store Promotion
Innovation connectivity.

Technological
Advancements: Feature
innovative furniture with
advanced features, such
STANDARD
as motorized
components, embedded
tech, and home
automation integration.
: Promotion of Exclusive & Unique
Avant-Garde Design: Designed Products.
Showcase avant-garde, : Promotion with Influencers
state-of-the-art designs
created by renowned
designers, architects, or
artists in collaboration
with your brand.
Sustainability:
Communicate your
commitment to
sustainable and
environmentally
responsible practices,
which are increasingly
important to luxury
Social consumers.
Responsibilit
Ethical Sourcing:
y Emphasize responsible
sourcing practices, such
as fair labor and ethical
STANDARD
production standards, to
reassure customers of
your commitment to
social responsibility.
organizations or social
causes, where a portion STANDARD
of premium product sales
 LUXURY
RESOURCE/TEAM Initiative Strategies TIMELINE
: Communication through Instore videos of Ethical
Sourcing, Fair Labor Practices, and responsible business
Outsourcing, :operations, etc. -1to
Market research Every
knowsecond month.
the TG, their behaviour & 1 month
Historical Data Product Asortment - Store buying pattern. : In-house Historic Data
Wise : In-store Product Placement - Brand & Range Wise. 2 month
: Create short videos demonstrating rigorous quality tests
that your products undergo. This could include stress tests, 1 month
Photographer
:durability assessments,
Quality Assurance and quality
Certificate control
through processes
QR Code - &
on Bills
(Mr. Amsal). 3 Weeks
Support from WhatsApp
Video Editor quality and longevity of F&F products. Real-life experiences
Category, CSD 1-2 months
can provide strong evidence of your commitment to
Team, VM, Admin
: Product Testing Videos through WhatsApp 1 month
6 Weeks
Support from CSD store that addresses common customer queries related to
1 month
Team product quality, sourcing, and other transparency-related
: FAQs videos for installation Process 2 months
: Designated area with interractive display for value added 1 month
products.
: QR Code at store code for customer estimtate Calculation 15 Days

Will Provide Description Tag with all specifications in

physical envelop as well as via wastapp / emailer.

: E Certificates given to customers post purchase. 3 Weeks

: New launch preview event with Influencers.
: Events at store level for end consumer - Half yearly .
:Preview sale during EOSS. implemented
:Emailers and WhatsApp of new products and promotional
implemented
offers.
Need to find
:Concierge service for them. 45 Days
Vendor

: Transactional communiation (Sales, Order, Invoice,

Implemented
Dispatch, etc.) Response time will be different

(Femaile : In-Store and Post-Installation Feedback 15 days

candidate at
Graphic designer,
: Thank you note after Installation/Post Purchase in person. 1 month
Content writer
: AMC services for customised products & carpets ,rugs.
: Promotion through instore collatrals & whats app msgs. 2 months
:Separate installation team to serve them. 2 month
:After installation & post purchase -Stylist visit for the
1 month
styling.
: Insta reels on styling tips & tricks.

: Instore Styling Tips by renowend designer.

:Introduce customizable design packages that allow

customers to choose specific services based on their 4 month
needs, whether
◦ Provide it'sfor
options room-specific design
unique finishes, or comprehensive
details, and
embellishments on furniture or decor items, allowing
: Testimonial Videos of BeSpoke Products. 2 Month
: Testimonial Instore Screen videos of BeSpoke Product
2 Month
Journey.
:Sharing Testimonial videos of customized products on 2 Month
whtas app.
: Social Media Promotion of Testimonial videos 2 Month
:3D Prototype creation for furniture products.
: Product Showcase through our AR technology. 2 month
: Interior design consultation at site.
: Post installation stylist visit.
:Promotion of free personalised Interior styling services
through different digital mediums.

:In store Styling sessions by stylist /Influencers .

: Avg. transaction time reduction

: Each sales person should be well equipt & well trained to
2 months
take payments by App on their Ph one or Tabs.
: Cahier free service 4 months

: Allocating customer to sales person through Usher 2 months

: Post Installlation and Post Purchase Feedback implemented

: Automated WhatsApp - Same Day 2 month
: Feedback Call within 24hrs. & again after 1 month. 2 months

:Client site Photoshoots 2 months

: Post Purchase/ Post-Installation Feedback implemented

: Thank you note after Installation/Post Purchase (Digital) 1 month
: DIY Videos for Product Maintenace & Care through 1 month
WhatsApp or Emails.

: On site visit in-person after Product Installation & will give

2 months
small gift / voucher for next purchase.

Proactively identify and fulfill customer needs,

preferences, and desires to exceed their expectations with 1 month
the help of market
: Promotion R&D and
of Exclusive historical
& Unique data. Products
Designed
2 month
through Videos
: "A day in the Design Studio" - Videos/ Reels showing the
development of Unique product designs from Inhouse 45 days
Design Studio.
: Product Launch promotion through Social media
:Channels,
IntroduceWhatsApp, etc. services for certain products,
monogramming
adding a personalized touch to items like bed linens,
towels, or upholstery.
 :LARGER STANDARDIZATION
Testimonial Videos of Customized (On-Order) Products. 2 month
: Testimonial Instore Screen videos of Customized Product
2 month
Journey.
: Social Media Promoton of Testimonial videos 1 month
:3D Prototype Showcase through our AR technology.
: Sharing Testiomnial Videos of Customized Products on
1 month
WhatsApp
: BTS Videos - 4 BTS Videos in month (Already covered
45 days
above)
: Production Videos- 2Per month (Already covered above) 45 days
: Product wise USP Promotion 1 month
: Promotion of Luxury Products. 1 month
: Product promotion through Social media Channels, 1 month
WhatsApp, etc.Design Studio" - Videos/ Reels showing the
: "A day in the
development of Unique product designs from Inhouse 1 month
Category Team, Design Studio.
: Interactive VM- 1techniques
per week. (Placing Infographics on Wall
3 month
VM & Admin
Photographer etc.)
(Mr. Amsal). : Quality Certification: Digital 3 Weeks
Photographer
Video Editor
(Mr. Amsal). : Quality Tests: BTS Videos- 4 BTS Per month 2 month
Video Editor
: Production videos - 2 Monthly 2 month
:Tie up 's with renowned & bigger brands for
collaborations.
: Hosting events for new launch at store level. 4 months

:Promotion through different digital mediums. 4 mnths

:Introduce customizable design packages that allow

customers to choose specific services based on their 4 month
needs, whether
◦ Provide it'sfor
options room-specific design
unique finishes, or comprehensive
details, and
embellishments on furniture or decor items, allowing
: Testimonial Videos of BeSpoke Products. 2 Month
: Testimonial Instore Screen videos of BeSpoke Product
2 Month
Journey.
:Sharing Testimonial videos of customized products on
2 Month
whtas app.
: Social Media Promotion of Testimonial videos 2 Month
:3D Prototype creation for furniture products.
: Product Showcase through our AR technology. 2 month
: Interior design consultation at site.
: Post installation stylist visit.
: Promotion of Exclusive & Unique Designed Products. 1 month
: "A day in the Design Studio" - Videos/ Reels showing the
development of Unique product designs from Inhouse 1 month
Design Studio.
: Product - 2Per
Launch week through Social media
promotion
2 month
Channels, WhatsApp,
Offer personalized etc.
consultations to understand individual
customer preferences, ensuring that each
recommendation aligns with their unique style and

: Dedicated IC and ID for consultation and assistance implemented

(Mr. Amsal).
Video Editor,
Content writer,

in our products. We can Create posts or reels highlighting

the unique features and benefits of these materials, such
: Product Promotion & Communication strategy Building as 2 month
per the Product TG.
: Tie-up with Influencers 2 month
: In-Store Promotion 2 month
• Showcase the use of Smart home integreated products
through different channels highlighting the unique features 2 month
and benefits of these materials.
: Tie-up with Influencers 2 month

: In-Store Promotion 2 month

not only enhances the shopping experience but also

2 months
reduces the environmental impact associated with
minimize the need for physical samples and reduce paper
waste. Highlight how F&F is leveraging technology to
: Product Promotion & Communication strategy Building as
2 months
per the Product TG
: Tie-up with Influencers 2 months
: In-Store Promotion 2 months
: IPAD on every with every Sales person.
: Promotion of Exclusive & Unique Designed Products. 1 month
: Promotion with Influencers 2 month
: Corporate Product Launch Event for Interior Architects &
4 month
Designers.
: Product Launch promotion through Social media
Channels, WhatsApp, etc. 1 month
: Behind the Scenes - Sustainable Production After product
: Show snippets of the manufacturing process, emphasizing launch - 1 month
After product
eco-friendly materials, ethical practices, and waste
launch - 1 month
:reduction.
Promotion of activities like digital communications over
2 month
Paper, Vegan customers
• Encourage Leather, Sustainable Products
to share their etc.
own sustainable
home setups featuring F&F products. Repost these images,
:creating
In-Storeapromotion
communityofofsustainable
environmentally conscious
and environmentally
responsible practices.
friendly packaging solutions. This can include
biodegradable materials or packaging that can be reused
: Campaign around Sustainable products.(Leatherette, 3 months
Ocean fabric Collection, Wooden blinds, Sirohi Products)
: Product Journey Video - 2 Videos per month. (Already
3 months
mentioned above)

: Promotion of CSR activities 3 months

eco-friendly initiatives. For every sustainable product sold,

donate a portion to initiatives like tree planting, plastic
clean-up, or environmental conservation.
RESOURCE/TEAM
(Mr. Amsal).
Video Editor,
Content writer,
Outsourcing,
Historical Data
Photographer
(Mr. Amsal).
Video Editor
Photographer
(Mr. Amsal).
Support from
Video Editor
Category, CSD
Team,
SupportVM, Admin
from CSD
Team
Photographer
(Mr. Amsal).
Support from
Video Editor
Category, CSD
Team,
SupportVM, Admin
from CSD
Team

3 months
6 months

Dedicated
Customer Support
Executive

(Femaile
candidate at
Graphic designer,
Content writer
Csd team
Graphic designer,
Content writer
CSD team
CSD team, Stylist
Stylist, Amsal,
Video editor

Tie up with
renowend Stylist

Graphic designer,
Admin
Influencer

Support of Csd, IT
CRM , CSD Team

Amsal, Graohic
designer

Support of CSD
team

Outsourcing,
Historical Data
Video Editor, CSD
& CRM,
(Mr. Graphics
Amsal).
Video Editor,
Category Team,
Category Team
Video Editor, CSD
& CRM, Graphics
Video Editor, CSD
& CRM, Graphics
Video Editor, CSD
& CRM, Graphics

Video
Editor ,Graphics
Photographer
(Mr. Amsal).
Photographer
Video Editor,
(Mr. Amsal).
(Mr.
VideoAmsal).
Editor,
Video Editor,
(Mr. Amsal).
Content writer,
Video Editor,
(Mr. Amsal).
Content writer,
Video Editor,
Photographer
Content writer,
(Mr. Amsal).
Photographer
Video Editor,
(Mr. Amsal).
Video Editor
Graphic designer
Video Editor, CSD
& CRM, Graphics
Video Editor, CSD
& CRM, Graphics

Graphic designer,
Admin

Influencer

(Mr. Amsal).
Video Editor,
Content writer,
Support of Csd,

Graphic designer,

(Mr. Amsal).
Video Editor,
Content writer,

(Mr. Amsal).
Video Editor,
(Mr. Amsal).
Content writer,
Video Editor,
(Mr. Amsal).
Content writer,
Video Editor,
Content writer,
2 month
 Core Value Initative

budget-friendly
options that
provide value for Enhance Customer Service
money without
compromising on
them that even QC Check label on finished products and from warehouse
economical
products meet your CSD QC for finished products at the site and customer's sign off at the si
and assistance,
Installation Trainings to be organized by CSD for Installation Team
regardless
Quality andof the
Integrity Quality certification and testing(QR codes in Sales Quotation and WhatsA
Craftsmanship Training to deal with clients who particularly want it and sales team
Customization Response timetechnical
for completing an query- 24hrsdeliverables.
need to have knowledge to achieve
Service Excellence Concierge serve -within 12 hrs (luxury)
Highly skilled
Concierge IDs -within
serve with min exp(Ultra
6 hrs of 3yrsluxury)
for bespoke services for
Bespoke Services
luxury and 5 years for ultra luxury
Response time for customer complaint closure - 24 hrs.
Provide free maintenance services - AMC quarterly a yr.
After sales experienc
(define how
Response timeit is
forgoing to change hours
complaints-48 for each customer
(time segment
to change as perand define the services o
customer segment [premium-72][luxury-48 hours] [ultra luxury-24]).
Faster billing process.
Easy shopping Exper
Efficient Selection process (better customer need identification).
Set parameters for closed feedback loops (actionable for customer trigger points).
Customer SatisfacFeedback and Revie
messages to be sent from app.
Personalized service Designated and specialized team for installation (luxury and ultra-luxury
Anticipation of need Site visit for ID to do selections to cross sell and upsell. identify different needs.
(for luxury and ultra luxury)
 CSD
Premium
CSD
Premium
Strategies
1.Junior IC with Realated Sales Experience of 3 Years with minimum graduate
background.
2.Process Training once in a month from different teams (CSD,Purchase Etc)
2.Senior IC with more
3.Sales Techniques andthan 5 yearsService
Customer Sales Experience
training bywith Graduate
experts
2. Measurement
4.Case Studies and toExamples:
Estimate Creation
Analyzing (Same Day orsales
successful 6 Working Hrs) and real-world
techniques
3.Warrantee
3.Estimate toof purchased
Order Creation goods
(SameforDay
2 yrsorfor Fabrics and
6 Working Hrs)Pick Products.
4.Certificates
2. QR Scan Codes for wareantee
for QC check. (E-Certificate)
5.FAQs for mentinance
3. Checklist for the installers.guideline
3.Hygeine
4. WCR Reportto befrom
mentained.
clients end.
4.WCR form to be signed
2.Online QC should be done, by the clientclient
So that postcan
installation.
easily acess the same.
3.QR Code to check the quality perameters
2.Hands-On Experience: Allow customers to interact and certification
with the products.
2.Guaranteed
3.Provide Deepdelivery
knowledge & Installation within
of materials, the stipulated
finishes, timesuitable
and fixtures 96 Hrs.for retail spaces.
3. Complaint resolution within 48 Hrs.
1.Personalise services from interior designer with Min. 3 years of exp.
4.
2. Connect
Specalized with customer
interior service desk
designers on single call.
1.Complaint resolution within 48for curatins
Hrs. and upholstery.
3. A very attractive
2.Connect with customercharges underdesk
service INR 10000 forcall.
on single consultation and visits.
from your store. This could include vacuuming,
3.After Sales service call on every anniversary of curtains spot cleaning, or drythe
to ensure cleaning services
quality assurance.
based on the fabric type.
2.Guaranteed delivery & Installation within the stipulated time 96 Hrs.
3. Connect
2.Instant withQuotation
Sales customercreated
service desk on single
creation throughcall.Tailoring App
satisfaction levels,
3.Instant Sales OrderandCreation
areas forthrough
improvement.
Tailoring App.
2.Use Seasonal filled data for the selections
2.Online feedback to be done from client end. and to designed the questioners.
3.Segmentation:
3.Automated Enquiry Group customers
close messages based
fromontailoring
common behaviors,
app along withpreferences,
the and needs
2.Team withRegister
- Complaint modernLink tool kit.
3.Well Trainined and groomed
1.Utilize customer data and analytics Staff. to understand purchasing patterns.
2. Actively seek and analyze customer feedback through surveys.
 CSD

CSD

Timelines Resources Initative

-Sales Persons
-ID
2) 6 Working Hrs -Training Manager
3) Same Day or 6 Working Hrs
4) Same Day or 6 Working Hrs -Marketing Team
- QC Team
Classroom Training session in every 30 days followed by online capsule tr-Training Manager

Weekly / Realtime with Store Visit schedule. - VM

24 Hours - Field Team
Visit within 48 Hours #REF!
within 48 Hours
Dry cleaning:- in 2 Years.
Resolution Time:-- 48
Schedule maint: Hours
1 Year
Delivery & Installation: 4 Workings days - Field Team
AMC : Visit in 12 Months
Survey: Daily / Weekly - Marketing Team
On completion - CRM Team
 Luxury

Luxury
Strategies

1.Senior IC with Related Sales Experience of 5 Years and Graduate

2.ID with 5Training
2.Process Years ofonce
related
in aexperience
month fromand Post Grad/
different teamsMBA(CSD,Purchase Etc)
3.Sales Techniques and Customer Service training by experts
4.Case Studies
3.Estimate to and Examples:
Order Analyzing
Creation (Same successful sales techniques
Day or 4 Working Hrs) and real-world scenarios.
4.Material in production to Delivery (12 Working Hrs)
2. Certificates for wareantee (E-Certificate)
3. Easy approchable Customer Service through on single call or by scan the QR code.
3. Checklist for the installers.
4. WCR Report
3.Hygeine to befrom clients end.
mentained.
4.WCR form to be signed by the client post installation.
5.Incentive
2.Online QC&shouldRewards for theSodeliveries
be done, & Installation.
that client can easily acess the same.
3.QR Code to check the quality perameters and certification
2.Hands-On Experience: Allow customers to interact with the products.
3.Provide
3.Guaranteed Deepdelivery
knowledge of materials,
& Installation finishes,
within and fixtures
the stipulated timesuitable
96 Hrs.for retail spaces.
4. Complaint resolution within 48 Hrs.
1.Personalise
5. Connect with services fromservice
customer interiordesk
designer withcall.
on single Min. 5 years of exp.
2. Specalized interior designers for curatins and upholstery.
3.
2. No-cost
Connectfor interior
with customerconsultation.
service desk on single call.
3.Timely followups at the time of instore and after sales purchase.
type.
2.Schedule
2. Complaint mentinance
resolution in every246 Hrs.
within months.(Includes ironing,Pleeting)
3. Connect with customer service desk on single call.
4.Timely followups
2.Instant at the created
Sales Quotation time of instore
creationand after sales
through purchase.
Tailoring App
3.Instant Sales Order Creation through Tailoring App
2.Use Seasonal filled data for the selections and to designed the questioners.
3.Segmentation: Group customers based on common behaviors, preferences, and needs to create
3.Automated Enquiry close messages from tailoring app along with the
a)Complaint Register Link
2.Team with modern tool kit.
3.Well
1. UtilizeTrainined
customerand groomed
data Staff. to understand purchasing patterns.
and analytics
2. Implement personalized shopping experiences by using customer purchase history, browsing
behavior, and preferences to tailor recommendations and offers
Luxury

Luxury
Timelines Resources

-Sales Persons
-ID
-Training Manager

Personalize Visit: within 24 Hours -Marketing Team

- QC Team
Classroom Training session in every 30 days followed by online capsule training on forteni-Training Manager

Weekly / Realtime with Store Visit schedule. - VM

24 Hours - Field Team
Visit within 24 Hours #REF!
within 24 Hours
Dry cleaning:- in 1 Years.
Schedule maint:
Resolution Time:-- 48
6 Month
Hours
Delivery & Installation: 4 Workings days - Field Team
AMC : Visit in 6 Months

Survey: Daily / Weekly - Marketing Team

On completion - CRM Team
 Core Value Initative
Affordablity:Offer
budget-friendly options Quality and qualification of sales people
that provide value for
Training program
money without
compromising on Operation Strategy on how fast processing can happen at least input & time
quality. them
Assurance:Assure
that even economical QC Check label on finished products and from warehouse
products meet your CSD QC for finished products at the site and customer's sign off at the site
quality and
service standards and
assistance,
regardless of the Installation Trainings to be organized by CSD for Installation Team
budget, to ensure
Quality and a
Integrity Quality certification and testing(QR codes in Sales Quotation and WhatsApp for QC tailoring)
Craftsmanship
Customization Training to deal with clients who particularly want it and sales team
need to have technical
Response time forknowledge
completingtoan achieve
query-deliverables.
24hrs
Service Excellence Concierge serve -within 12 hrs (luxury)
Concierge
Highly skilled IDs withserve
min -within 6 hrsfor
exp of 3yrs (Ultra luxury)
bespoke services for
Bespoke Services
luxury and 5 years for ultra luxury
Response time for customer complaint closure - 24 hrs.
Provide free maintenance services - AMC quarterly a yr.
After sales experience
(define how it is going to change for each customer segment and define the services offered.)
Response time for complaints-48 hours (time to change as per
customer segment [premium-72][luxury-48 hours] [ultra luxury-24]).
Faster billing process.
Easy shopping Experience
Efficient Selection process (better customer need identification).
Set parameters for closed feedback loops (actionable for customer trigger points).
Customer Satisfaction Feedback and Reviews
messages to be sent from app.
Personalized service Designated and specialized team for installation (luxury and ultra-luxury)
Site visit for ID to do selections to cross sell and upsell. identify different needs.
Anticipation of needs
(for luxury and ultra luxury)
 CSD
Premium
Strategies
background.
Timelines
2.Senior IC with more than 5 years Sales
3.Sales Experience
Techniqueswith and Customer
Graduate Service
training by experts -Training Manager
4.Case Studies
3.Estimate to OrderandCreation
Examples: Analyzing
(Same Day or
for Fabrics6 Working
and PickHrs)
Products.
4.Certificates for wareantee (E-Certificate)
2. QR Scan
5.FAQs Codes for QC
for mentinance check.
guideline
3. Checklist for the installers.
4. 3.Hygeine
WCR Report to from clients end.
be mentained.
Classroom Training session in every 30 days followed by online capsule training on fortenightly.
4.WCR form to be signed by the client post
can easily acess the same.
3.QR Code to
3.Provide Deepcheck the quality
knowledge of perameters
materials,
finishes, and fixtures suitable for retail Weekly / Realtime with Store Visit schedule.
spaces. within 48 Hrs.
3. Complaint resolution
24 Hours
4. Connect with customer service desk on
2. Specalized interior designers for curatins
Visit within 48 Hours
and upholstery.
single call. within 48 Hours
bought3.After
fromSales
your service call could
store. This on every
include
Dry cleaning:- in 2 Years.
vacuuming, spot cleaning, or dry cleaning
the stipulated Schedule Time:-
maint: 48
- 1 Hours
Year
services based on time 96 Hrs.
the fabric type. Resolution
3. Connect with customer service desk on Delivery & Installation: 4 Workings days
through single call. App
Tailoring AMC : Visit in 12 Months
3.Instant Sales Order Creation through
for improvement.
2.Use Seasonal filled data for the selections Survey: Daily / Weekly
and to designed end.
the questioners.
3.Automated Enquiry close messages from On completion
tailoring ITI
apppassed.
along with the
2.Team with modern tool kit.
3.Well Trainined
understand and groomed
purchasing Staff.
patterns.
2. Actively seek and analyze customer
 Luxury
Resources Initative Strategies
Years and
-Sales Persons
Graduate
-ID Techniques and
2.ID with 5 Years
-Training Manager Customer Service
(Same by
training Dayexperts
or 4
Working Hrs)
3. Easy in
4.Material
-Marketing Team approchable
Customer Service
4. WCR Report
- QC Team
from
signedclients end.
by the
-Training Manager client post
easily acess the
installation.
same.
3.Provide
3.QR Code Deep
to
- VM knowledge of
48 Hrs.
materials, finishes,
- Field Team 5. Connect with
customer service
2. Specalized
#REF!
interior designers
time of instore
and after
fabric sales
type.
2.Schedule
deskmentinance
on single in call.
- Field Team
4.Timely
creation through
Tailoring App
3.Instant
questioners.Sales
- Marketing Team
3.Segmentation:
tailoring app along
- CRM Team
with the
2.Team with
modern tool kit.
shopping
3.Well Trainined
experiences by
using customer
 Luxury
Timelines Resources
-Sales Persons
-ID
-Training Manager

Personalize Visit: within 24 Hours -Marketing Team

- QC Team
Classroom Training session in every 30 days followed by online capsule training on fortenightly.
-Training Manager

Weekly / Realtime with Store Visit schedule. - VM

24 Hours - Field Team
Visit within 24 Hours #REF!
within 24 Hours
Dry cleaning:- in 1 Years.
Schedule maint:
Resolution Time:-- 48
6 Month
Hours
Delivery & Installation: 4 Workings days - Field Team
AMC : Visit in 6 Months

Survey: Daily / Weekly - Marketing Team

On completion - CRM Team