Title Layout

SUBTITLE

MARKRTING NEW YORK CITY

 BACKGROUND
Michael Bloomberg reelected the mayor of NYC

4
2

Aim was to work

Appointed a
together to
CMO to oversee
3 make and
1 promotion and
project NYC the
marketing
best place to
efforts of NYC
Had two more live again
Had used result
private sector
based approach
recruits as City’s
to bring back
corporation
city from 9/11
council and
aftermath
president of EDC
 BACKGROUND
 Focus on infrastructure
Over 8 million
inhabitants
development

 Make city more livable 3 major units

New York City Marketing,
Largest and most AIM  More business friendly City’s Corporation council
densely populated city and Economic Development
in US  Economically diverse Corporation to work closely
towards marketing and
 Enhance position promotions efforts for the
best city in the world
Home to top
industries, stick relative to other global
exchanges and
corporations cities