EVERYTHING U SHOULD KNOW

ABOUT CHOCLATE

Free Powerpoint Templates

Page 1
PRESENTED BY:
ABHISHEK KUMAR
NEHA SINGH
SUBODH KUMAR Free Powerpoint Templates
VISHAL GAUTAM Page 2
 CHOCOLATES
• Chocolate is the object of our affection. It's a sensory adventure not
only to eat chocolate, but also to smell it and look at it - even
unwrapping is exciting.

• The Mayans first brewed the cacao bean, and the Aztecs perfected
its practice by adding flavorings and maize to break down its
unpleasant qualities.

• The Aztecs were not stubborn by consuming a awful drink. They

were faithful to the divine qualities of the fruit, as well as the health
benefits that it provides: energy, increased attention, and
temperature.

Free Powerpoint Templates

Page 3
 CHOCOLATE VARIANTS
• MOULDED BARS: Such as dairy milk,
crunch, Bourneville etc.
• COUNTLINE BARS: Such as barone,
snickers and 5star etc
• SUGAR PANNED: Such as gems, marbles
etc.

Free Powerpoint Templates

Page 4
 MARKET FOR CHOCOLATE
• Size of Rs 8 billion in value and around
33,000 tonnes in volume.
• Low per capita consumption of around
160gm as compared to 8 kg in UK.
• Very low penetration level.

Free Powerpoint Templates

Page 5
 MAJOR PLAYER AND SHARE
• The major players in the Indian Chocolate Industry are:
1. Cadbury’s India Limited

2. Nestle India

3. The Gujarat Co-operative Milk Marketing

Federation (GCMMF) – AMUL

4. Cocoa Manufactures and Processors Co-operative

(CAMPCO)

Free Powerpoint Templates

Page 6
 External Factors affecting Growth of
Chocolate Industry in INDIA
• Good monsoon ensures adequate availability of raw
materials, which are mainly agricultural in nature.

• Raw material prices have significant influence on

margins.

• Government policies in terms of licensing, duties,

movement of agricultural commodities etc. also affect
the introduction of products, time lag for a product
launches, taxes, excise, etc all influence the business.

Free Powerpoint Templates

Page 7
• Market growth driven by overall economic
growth and urbanization also contributes.
An overall booming economy will consume
tonnes of chocolates because consumer
spending increases.
• Also, the absolute number of consumers in
middle class & upper middle class
increases. Rupee depreciation improves
export realizations, however it also makes
import of raw material(esp. cocoa)
expensive Free Powerpoint Templates
Page 8
 BUYING BEHAVIOR
• Chocolates are consumed as indulgence and not
as snack food, as prevalent in western countries.

• Almost 75% chocolates are impulse purchases.

Chocolates are bought predominantly by adults
and gifted to children.

• Behavior is also influenced by sales promotion

offers during festive seasons.

Free Powerpoint Templates

Page 9
 Advertisement influence:

• Indian chocolate market is almost totally depended on

purchases of kids.

• In recent times, the chocolate majors, Cadburys and Nestle

took major initiatives to bring in grown-ups into this market.

• While Cadbury is trying to sell indulgence to adults, Kit Kat

is selling 'ritualistic' break to teenagers/ young adults.

This is reflected in the changing advertising patterns

across different channels.

Free Powerpoint Templates

Page 10
 Changing Attitudes & Consumption
pattern:
• In the past, chocolate consumption had been restricted
by low purchasing power in the market.

• Chocolates and other cocoa-based snack foods were

looked upon as food suitable only for elitist
consumption till recently
• .
• But with the launch of lower-priced, smaller bars of
chocolate in the last two years and positioning of
chocolate as a substitute to traditional sweets
during festivals, have boosted consumption.
Free Powerpoint Templates
Page 11
• Chocolates which were considered to be
an elitist food hit the fancy of masses
looking for a change in life style at
affordable cost.

Free Powerpoint Templates

Page 12
 Company Profile
• Cadbury began its operations in 1948 by
importing chocolates and then re-packing
them before distribution in the Indian
market.
• After 59 years of existence, it today has
five company-owned manufacturing
facilities at Thane, Induri (Pune) and
Malanpur (Gwalior), Bangalore and Baddi
(Himachal Pradesh) .
Free Powerpoint Templates
Page 13
• Some of the key brands are Cadbury
Dairy Milk, 5 Star, Perk, Éclairs and
Celebrations

Free Powerpoint Templates

Page 14
 Nestle
• Nestle’ India is a subsidiary of Nestle’ S.A.
of Switzerland.
• The company insists on honesty, integrity
and fairness in all aspects of its business
and expects the same in its relationships.
• Nestlé is dedicated to bringing the joy of
‘Good Food, Good Life’ to people
throughout their lives, throughout the
world.
Free Powerpoint Templates
Page 15
• Nestle’ Brands
Milk Products & Nutrition
Beverages
Prepared Dishes and Cooking Aids
Chocolates & Confectionary

Free Powerpoint Templates

Page 16
 COMPETITIVE STRATEGIES
CADBURY
 Product packaging and brand logo

 Chocolates for everyone

 Rich tapestry for human relation(celebrations)

 Star celebrities

 Employee satisfaction

Free Powerpoint Templates

Page 17
NESTLE
 Diversified, not predominantly into
chocolates

 set up of milk collection centres

 Long relationship with India.

 Leaders in Rs. 5 segment(munch)

 Effective stocking in stores

Free Powerpoint Templates
Page 18
 FINDINGS
• People prefer to consume branded
chocolates.
• They should give stress on children &
teenager segment to increase market
share.
• Bars and wafers are the most preferred
kind of chocolates.

Free Powerpoint Templates

Page 19
• Brand Ambassador generally effects
people’s perception towards a product and
create an image in their mind.
• Cadbury is on the top slot with covering
high market share and dominates the
chocolate market, nestle comes next.

Free Powerpoint Templates

Page 20
 FUTURE GROWTH DRIVERS
• Increasing in the market depth including
rural area’s coverage.

• Better product quality and packaging

• Launching sugar free product lines for the

health conscious.

• New major product to be launched every

year. Free Powerpoint Templates
Page 21
 REFRENCES

www.cadburyindia.com
www.nestle.com
www.google.com

Free Powerpoint Templates

Page 22