SEMINAR

SLIDECAST
AXELLE HARINCK
IBM04
TABLE OF CONTENTS
• Nort Sea Port in an international business perspective; by Daan Schalck,
24/04/2018, aula 3, 18:30- 20:30
• Doing business in the USA; Elizabeth Kelly
20/02/2018, aula 3, 14:30- 16:30
• Cross general marketing; J.Van den Bergh
21/11/2017, aula STROPKAAI, 14:30- 16:30
• DMA digital Landscape, lecturers name not known
04/10/2017, Knt aula 4, 18:30
• DMA Adwords Fundamentals: lecturers name not known
15/11/2017, Knt aula 3, 18:30
NORT SEA PORT
DA A N S C H A L C K
CONTENT SUMMARY

• Fusions between different havens

• Logistics within
REFLECTION

• Difficult
• Clear in beginning  becomes vague
• Logistic focused
• Talks about fusions  clear
• Did not learn a lot
DOING
BUSINESS IN
THE USA
E L I Z A B E T H K E L LY
CONTENT SUMMARY

• The American way & attitudes

• Attitudes
• Cautions
• Working conditions
• Communication issues
REFLECTION

• Learned a lot
• Very interesting
• Going into deep detail
CROSS GENERAL
MARKETING
J . VA N D E N B E R G H
CONTENT SUMMARY

• Different generations  different marketing

• Can each behave differently
• Example of peerents & carreer women
• Different tactics
Example: hyperpersonalisation, macro-meaning
REFLECTION

• Opened up my eyes
• Way more behind marketing
• Detailed
• Not like in class
DIGITAL
MASTERS
ACADAMY
G O O G L E & B L O OV I . M E
CONTENT SUMMARY

• Different sessions
Digital landscape
Digital marketing plan
AdWords fundamentals
Measuring with analytics
Optimizing ad grants
• Project: google ad grants
• DMA CERTIFICATION
REFLECTION

• Very interesting
• Time consuming
• Good for marketing
• Interesting for companies
OWN RESEARCH (BUSINESS IN USA )

• • My research question:
Does your education really matter?

no, it is results that matter + experience

(Coeli, 2017)

Why this question ?

Kept telling about own prestation !!
No group atmosphere etc.