BOTS Jasmien Vlaeminck, Charlotte Swinnen, Sirine

Rajhi, Feby De Maeyer, Axelle Harinck, Jules

‘Tkindt
 WHAT ARE BOTS?
WHERE ENCOUNTERED?

• Virtual computer assistants

• Use nowadays: takeway, bookings
hotels, flights
• Communicated: text or speech
 • Almost every sort of site
• Websites: - Clothing
- Social media
- Food ordering
- Take away sites
• Experience: Charlie’s dad and
Alexa

WHERE FIND THEM +

EXPERIENCE?
 1) H&M:
- Help customer with
shopping experience
- Messenger bot: find piece
of clothing

2) Spotify:
Messenger -> users share,
search and recommend
music

WHY USE CHATBOTS?

3) DoNotPay:

• Chatbot lawyer
• Generates documents
• Answers legal questions

• Helps with sudden price drops

(airlines)
4) SkyScanner
• First travel search brand to make
service for Alexa Bot of amazon
• Works together with messenger
• Ask bot to seach for flight prices,
destinations, best connections,..
• Source of inspiration
5) SnapTravel
• Recommend best hotel deals
• Through text messages or facebook
messenger
• Check in/out
• Budget

6) UBER
• On messenger
• Car on its way
Gender discrimination:
gender biased -> Siri

Level of trust: could feel

betrayed, turn against
CHAT BOTS:
the brand? ETHICAL?
The abuse of Robots:
cursing, botness
MOST IMPORTANT REQUISITES
Analyse whole text
Answer rapidly
Accurate answer
Say they are robot or person
THANK YOU FOR LISTENING
SOURCES
Botelho, B. (s.d.). Chatbot technology raises ethical questions. Retrieved from Search CRM: https://searchcrm.techtarget.com/opinion/Chatbot-technology-
raises-ethical-questions

Chat your way to your next trip: Skyscanner launches Facebook Messenger bot for travel search. (s.d.). Retrieved from Skyscanner:
https://www.skyscanner.net/blogs/chat-your-way-to-your-next-trip-skyscanner-launches-facebook-messenger-bot-for-travel-search

Chatbot Reviews: H&M Chatbot on Kik Messenger. (s.d.). Retrieved from E-Commerce Chatbots: https://ecommerce-chatbots.com/hm-chatbot-kik-reviewed/

Homepage. (s.d.). Retrieved from H&M: http://www.hm.com/us/

MacDonald, C. (2016, June 28). The Robot that could get you off a parking ticket: DoNotPay system created by a student has won 160,000 disputes in
London and New York. Retrieved from Daily Mail: http://www.dailymail.co.uk/sciencetech/article-3664413/The-Robot-parking-ticket-DoNotPay-created-
student-won-160-000-disputes-London-New-York.html

Marketing Week Reporters. (2018, May 2). How AI is helping brands improve the customer experience. Retrieved from Marketing Week:
https://www.marketingweek.com/2018/05/02/artificial-intelligence-supercharged/

Martin, J. (2017, September 26). What are bots? Retrieved from Tech Advisor: https://www.techadvisor.co.uk/feature/software/what-are-bots-3638979/

Perez, S. (2017, April 18). Spotify is launching a messenger bot for sharing song clips with friends. Retrieved from Tech Crunch:
https://techcrunch.com/2017/04/18/spotify-is-launching-a-messenger-bot-for-sharing-song-clips-with-friends/

Rahul. (2015, December 16). Say Hello To Uber On Messenger. Retrieved from Uber: https://www.uber.com/newsroom/messengerlaunch/

Shevat, A. (2016, September 16). Hard Questions About Bot Ethics. Retrieved from Tech Crunch: https://techcrunch.com/2016/09/16/hard-questions-about-
bot-ethics/