IBUS 718:

Consulting & Organizational Development

in the Multinational Corporation
Lesson 7: Design Thinking
Process Matters
Wisdom of the Crowd
The Question Matters
How might we improve this program?
How might we enable an international
management consulting education
that makes us world famous?
• Applicable to backgrounds
Criteria
• Unique enough to be newsworthy

• No additional university funding

Constraints
• One initiative
Process Matters
 Interviews
Open-ended questions
Explore the entire experience
Interviewers – interviewees – scribes

Looking for Insights

 Share needs and insights
Cluster insights
Define the most compelling

Problem Statement
Offer an international management consulting education
That solves ________________________
and ______________________________
Process Matters
Brainstorming
• More, not better
• No bad ideas (everything is on the table)
• You can color outside the lines (a little crazy is OK)
• Build on the ideas of others
• Visuals and headlines
• Have fun and think big

Boost and Rip

Synergize, go big, go small, etc.

Solution
 Storyboard the user experience(s)
Is there a path to pilot?
What would an MVP look like?
How might this scale?
What are the key assumptions?

Testable Solution
Design Thinking
Summary of this Lesson
In this lesson, you exercised the design thinking process and
explored how to leverage this in your consulting work.