Quality Function Deployment @ Chrysler

Ngiam Shi Kuan 21757524

Duru Tobechukwu Frank 21761066
 Quality Function Deployment at Chrysler
 Manager recognized the potentials and benefits of QFD in their programs
 Chrysler’s Motivation to
implement QFD

 Starting at concept generation – at the business planning stage

 How QFD was
 Introduction of the programme management level.
Implemented  Management level team sets overall guidelines and allocates
responsibility to different design groups for different systems.
 Design groups set up QFD teams which looks at the system-level
needs
 Once requirements are established, teams break up into smaller
groups that focus on different component
 Quality Function Deployment at Chrysler
 Four stages:
 Which process was used  Spreading Awareness
 Developing successful case studies and examples to motivate subsequent teams
 Company-wide training and education on QFD techniques and Philosophy
 Adopting QFD as a business philosophy

 Major Obstacles in  QFD was not viewed as integral part of the overall designed process
implementing QFD  QFD process was perceived as requiring additional time and effort

 Design trade-offs is improved as a result of QFD

 Design process which
improved due to
introduction of QFD
THANK YOU FOR YOUR ATTENTION!