PROJECT REPORT

SUBMITTED TO: PANEL MEMBER

RAI BUSINESS SCHOOL

BY:
GURU PRASAD
ROLL NO. : 03
MBA+PGPM 3rd SEM

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HINDUSTAN UNILEVER
 CONTENT

 HUL introduction/company overview

 HUL vision
 Company offers
 About water division of HUL
 My objectives
 Working process
 Methodology
 My learning
 Achievement
 Problems faced
 Conclusion
 Introduction…..

 Earlier known as Hindustan Lever Limited

 Was formed in 1933 as Lever Brothers India Limited

 HUL is the market leader in Indian products such as Tea,Soaps,Detergents

etc.

 The Anglo-Dutch company Unilever owns a majority stake in Hindustan

Unilever Limited.

 The company was renamed in late June 2007 to “Hindustan Unilever

Limited”.

 HUL holds 100 factories across India for manufacturing its diverse product
range.

 The mission – “add vitality to life.”

VISION OF THE COMPANY
 Hindustan unilever ltd

Wate
Perso Deod Color
Laun Skin Hair Oral r
nal orant cosm
dry care care care divisi
wash s etics
on
Products…..
 About water division of HUL

 HUL has entered into Water Division at the end of 2003.

 It has it’s headquarter at Chennai.
 It started it’s service at the beginning of 2004.
 It has 4 main product---
1.. compact {rs.1000}
2.. Pure it mo5 {rs.2000}
3…pure it auto-fii{rs.3200}
4…pure it marvella { rs.6900}
 MY OBEJECTIVE

 Proper understanding and analysis of Direct Marketing Concept.

 To understand consumer buying behavior.
 To gaining product knowledge of HUL Water segment.
 To find out the people’s perception about Pure it.
 To find out what respondents expect from Pure it.
 To come out with conclusion and suggestion based on the analysis and
the interpretation of data.
 Analyze the competitive environment to get success.
 MY WORKING PROCESS

Opening the call Eliminating the doubts Eliminating the doubts

{greeting customer, Developing the need {clearing the customer {clearing the customer
self—introduction] doubts } doubt]}

Closing the call

{asking about color
,mode of payment}

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 MY METHODOLOGY

PRIMARY SOURCES:
•CLASS ROOM TRAINNING
• DIRECT INTERACTING WITH CUSTMOR
• HOUSING ACTIVITY
• CORPORATE ACTIVITY
.
SECONDARY SOURCES:
• INTERNET
• NEWS PAPERS
• BOOK-LET

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 WHAT DID I LEARN ?

 I learned how to handle the different customer.

 I acquired some knowledge about direct marketing.
 I learned how to work with group
 It helped me to how can I manage my time and stress.
 Communication skills
 Team work
 Attitude and behavior of customers

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 PROBLEMS FACED DURING
PROJECT WORK
 Facing a lot of problem at the time of field work due to Hyderabad hot
summer.

 Large number of competitors available in market.

 Lack of full knowledge of product at the initial stage.

 Taken lot of time to analyse the requirement of market.

 Lack of getting proper information about the customer .

 ACHIVEMENTS
 I got 5 sale during my project.

 Earned stipend rs 2500.00

 MY FINDINGS &
RECOMMENDATIONS
 Sales person at the retails counters should have proper knowledge about
the product.

 Customer service is something which company should pay more attention.

 Price of product varies shop to shop by which customers are confused. so

price structure should be revised.

 HUL pure it only for home not for commercial purpose, but other
brands,like Eureka Forbes Ltd,philips, kent are focusing both home and
commercial purpose, they may be attract more customers from market.

 PWE are not so educated.

 conclusion

 This Internship will help me in knowing about the work culture and the

etiquettes need to be used, how to maintain the relationship with the

customers and generating the revenues for the organization & last but not

the least how an organization grows and employees’ contribution towards it

are known.

 This Internship also helps me how to create team spirit and also how to

develop the qualities required for the manager to maintain a team.

Thank-You
for your time...