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Product Development Garments

The document discusses the process of product development in 3 sentences: Product development begins with a fashion designer creating a design concept and sketch, which is then converted into a 3D garment prototype through technical design and aesthetic considerations. Market research and customer tastes inform color palettes and fabric choices to realize textures and drapes. The swatch board stage focuses on innovation over practicalities to design collections guided by market forecasts.

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Venkatesh Bairabathina
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2K views7 pages

Product Development Garments

The document discusses the process of product development in 3 sentences: Product development begins with a fashion designer creating a design concept and sketch, which is then converted into a 3D garment prototype through technical design and aesthetic considerations. Market research and customer tastes inform color palettes and fabric choices to realize textures and drapes. The swatch board stage focuses on innovation over practicalities to design collections guided by market forecasts.

Uploaded by

Venkatesh Bairabathina
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

PRODUCT DEVELOPMENT

Govardhana Rao Chilukoti


Assistant Professor

1 VFSTR UNIVERSITY
INTRODUCTION
 Product development is the very first stage of introduction of
new style. The concept of new style or design is developed by
fashion designer which is merely a design or sketch on the
paper.
 Product development is the process where that sketch or
design is converted in to a 3D form garment, with all
technical and aesthetic approach keeping in mind.

2 VFSTR UNIVERSITY
 The first stage is of organizing the thoughts and collecting
images (Mood board) from designer. It captures the mood or
flavour of the design project, as well as reflects the target
customer, sometimes designs are developed target costumer
keeping in mind.

 The in-depth study & close examination as well as market


forecasting of the costumer stimulates the ideas about
colours & textures which influence choice of fabrics.

3 VFSTR UNIVERSITY
 Colour palette is selected with the important shades and
identifying the market and customer taste, historic data from
marketing team and saleability of the developed product.
Methods such as dyeing, printing, applique & manipulating
the fabrics convert the stimulated ideas into required
textures & drape of the garments.
 At the stage of developing fabrics for Swatch Board,
practicalities of achieving the effects hardly matters whereas
innovation is highly demanded. Designing a collection is
concerned with decisions of taste, choice and sensitivity and
relies on the market forecast.

4 VFSTR UNIVERSITY
5 VFSTR UNIVERSITY
Product
development by
global buyers

6 VFSTR UNIVERSITY
7 VFSTR UNIVERSITY

VFSTR UNIVERSITY 1 PRODUCT DEVELOPMENT Govardhana Rao Chilukoti Assistant Professor
INTRODUCTION VFSTR UNIVERSITY 2 Product development is the very first stage of introduction of new style. The concept of ne
VFSTR UNIVERSITY 3 The first stage is of organizing the thoughts and collecting images (Mood board) from designer. It captu
VFSTR UNIVERSITY 4 Colour palette is selected with the important shades and identifying the market and customer taste, hist
5 VFSTR UNIVERSITY
VFSTR UNIVERSITY 6 Product development by global buyers
VFSTR UNIVERSITY 7

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