PRODUCT DEVELOPMENT

Govardhana Rao Chilukoti

Assistant Professor

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 INTRODUCTION
 Product development is the very first stage of introduction of
new style. The concept of new style or design is developed by
fashion designer which is merely a design or sketch on the
paper.
 Product development is the process where that sketch or
design is converted in to a 3D form garment, with all
technical and aesthetic approach keeping in mind.

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  The first stage is of organizing the thoughts and collecting
images (Mood board) from designer. It captures the mood or
flavour of the design project, as well as reflects the target
customer, sometimes designs are developed target costumer
keeping in mind.

 The in-depth study & close examination as well as market

forecasting of the costumer stimulates the ideas about
colours & textures which influence choice of fabrics.

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  Colour palette is selected with the important shades and
identifying the market and customer taste, historic data from
marketing team and saleability of the developed product.
Methods such as dyeing, printing, applique & manipulating
the fabrics convert the stimulated ideas into required
textures & drape of the garments.
 At the stage of developing fabrics for Swatch Board,
practicalities of achieving the effects hardly matters whereas
innovation is highly demanded. Designing a collection is
concerned with decisions of taste, choice and sensitivity and
relies on the market forecast.

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Product
development by
global buyers

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