ZARA: FAST FASHION

Group: 10
 • Founded in 1975 by Amancia Ortega and Rosalia mera

• Zara is a Spanish clothes and accessories brand, it is the flagship brand of the
Inditex group. Few clothing brands keep up with the latest fashion, are of high
quality and yet, affordable. It is probably the amalgamation of all these qualities that

About ZARA made Zara, the Spanish clothing brand become the go-to fashion brand for all

• Zara sells both Men's and women's clothes. They also sell shoes, cosmetics and
2
accessories. Recently they started with children's clothes as well
 Size & Location
 It belongs to Inditex, one of the world’s largest
distribution groups
 Inditex is one of the world's largest fashion
retailers, with eight brands (Zara, Pull&Bear,
Massimo Dutti, Bershka, Stradivarius, Oysho,
Zara Home and Uterque)
 Zara has over 2000 stores strategically
located in leading cities across 88 countries
 Produces approximately 450 million items
each year
 Creative team of 200 designers produce
around 18,000 different designs each year

3
Mission Statement
 "ZARA Textile is devoted to achieve
consistent improvement in the system of
providing products & services to the
customers through On Time Delivery &
Enhancing Customers Satisfaction by means
of Quality and Value"

Vision Statement
 "To attain market leadership through
unmatched quality, a diverse and unique
product mix, empowered employees, world-
class systems, and the highest ethical and
professional standards"

9/5/2018
4 ADD A FOOTER
Timeline

Point 1 Point 2 Point 3 Point 4 Point 5

 Inditex goes  Zara opens its  First Zara store  First Zara Home  Going live in
into business as first store in the in New York stores, Group's new markets
a dressmaker center of Spain seventh brand. Store such as Canada
openings in Slovenia, and Russia
Slovakia, Russia and
Malaysia

5
Business Model
Section 1 Title
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit. Maecenas
porttitor congue massa. Fusce posuere,
magna sed pulvinar ultricies, purus
lectus malesuada libero.
6
Section 2 Title
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit. Maecenas
porttitor congue massa. Fusce posuere,
magna sed pulvinar ultricies, purus
lectus malesuada libero.
Section 3 Title
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit. Maecenas
porttitor congue massa. Fusce posuere,
magna sed pulvinar ultricies, purus
lectus malesuada libero.
Zara Value Chain
A contemporary term used by fashion retailers to acknowledge that designs move from
catwalk to store in the fastest time (2weeks!) to capture current trends in the market

The whole
production is
received and
Managers
warehoused in
the logistics communicate
centers in Spain. customer
The main feedback on what
About 50 of their categorization is The Products are shoppers like,
products are happened in distributed in Zara’s stores are what they dislike,
manufactured in Spain. Materials small company-owned, and what they’re
Spain, 25 comes and fabrics are batches.Frequen except where looking for. That
Zara buys fabric from Europe, kept in t local legislation
and the data is instantly
in only 4 Suppliers are all warehouses shipments.Truck forbids foreigner
different remaining s leave the funneled back to
close to their without exact -owned
colours. Designs fraction is colours or prints, orders to the Zara’s designers
factories, so Zara business. In
and cuts taking produced in due to be able to stores at specific those cases, zara who begin
can order on a
place in- house. locations in Asia react quickly to times twice a franchises the sketching on the
need- basis.
and Africa. market changes. week. stores. spot.

RAWMATERIALS SUPPLIERS MANUFACTURING WAREHOUSING DISTRIBUTION STORES CONSUMERS

7
ExternalAnalysis
Porters’Five Forces
● The market is considered as an attractive one to
● Prices of raw material and transportation costs
● The technology required to manufacture low cost
Buyer Power MODERATE
● Buyers in the fashion retail industry
have no switching costs and can easily
search for best prices.
● Economic instability lowered
purchasing power.
● Zara has created a variety of clothes
and accessories providing its
customers more options but the price
can be a factor determining their
options.
● There is a huge pressure for
innovation in the market.
HIGH
Threat of New Entrants
invest and despite the fact that Zara, H&M and
Benetton are the major players there is still a
market share for new entrants.
are quite low which is another threatening factor
for existent rivalry.
clothing is there for everyone with enough
resources to take advantage.
Supplier Power LOW
CompetitiveRivalry HIGH ● Zara has 1.398 suppliers just for Raw
material.
● Gap , H &M, Uniqlo and Benetton ● The Industry has recovered in a sense but
● The high exit barriers and the
this has lowered the competition in it
inventory costs are considered huge.
● All have the same target group of which also lowered the Supplier Power
customers. product/service level quality
● Fabric prices reduction enhanced even
more Zara’s power over its suppliers.
Threat of Substitutes HIGH
● Vintage and handmade clothing is
considered to be as substitute
clothes but they are characterized by
higher pricing.
● Duplication of styles is often observed in
the Industry, which can attract the
customers who does not mind lower the
quality but similar clothing.
Product Slide
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit

Section 1 Title Section 2 Title

Lorem ipsum dolor sit Lorem ipsum dolor sit
amet, consectetuer amet, consectetuer
adipiscing elit. Maecenas adipiscing elit. Maecenas
porttitor congue massa. porttitor congue massa.
Fusce posuere, magna Fusce posuere, magna
sed pulvinar ultricies, sed pulvinar ultricies,
purus lectus malesuada purus lectus malesuada
libero. libero.

9/5/2018
9 ADD A FOOTER
Divider
Lorem ipsum dolor sit
amet, consectetuer
adipiscing elit

9/5/2018
10 ADD A FOOTER
Market Opportunity
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa. Fusce
posuere, magna sed pulvinar ultricies

Section 1 Title Section 2 Title

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Maecenas porttitor congue massa. Fusce posuere, magna sed Maecenas porttitor congue massa. Fusce posuere
pulvinar ultricies, purus lectus malesuada libero, sit amet
commodo magna eros quis urna. Nunc viverra imperdiet enim.
Fusce est. Vivamus a tellus.

9/5/2018
11 ADD A FOOTER
Market Opportunity Slide
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit

Billion Billion Billion

Section 1 Title Section 2 Title Section 3 Title 9/5/2018

12 ADD A FOOTER
Competition
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa. Fusce
posuere, magna sed pulvinar ultricies, purus lectus malesuada libero, sit amet commodo magna eros
quis urna

Section 1 Title Section 2 Title

 Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Maecenas porttitor congue massa. Fusce posuere, magna sed
pulvinar ultricies, purus lectus malesuada libero, sit amet
commodo magna eros quis urna.
 Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus.
 Pellentesque habitant morbi tristique senectus et netus et
malesuada fames ac turpis egestas. Proin pharetra nonummy
pede. Mauris et orci.
 Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Maecenas porttitor congue massa. Fusce posuere, magna sed
pulvinar ultricies, purus lectus malesuada libero, sit amet
commodo magna eros quis urna.
 Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus.
 Pellentesque habitant morbi tristique senectus et netus et
malesuada fames ac turpis egestas. Proin pharetra nonummy
pede. Mauris et orci.

9/5/2018
13 ADD A FOOTER
Competition Slide
More Convenient

More Expensive Less Expensive

Less Convenient 9/5/2018

14 ADD A FOOTER
Growth Strategy
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Maecenas porttitor congue massa
Section 1 Title
Section 1 Subtitle
 Lorem ipsum dolor sit amet,
consectetuer adipiscing elit.
Maecenas porttitor congue massa.
Fusce posuere, magna sed pulvinar
ultricies, purus lectus malesuada
libero, sit amet commodo magna eros
quis urna.
 Nunc viverra imperdiet enim. Fusce
est. Vivamus a tellus.
15
Section 2 Title
Section 2 Subtitle
 Lorem ipsum dolor sit amet,
consectetuer adipiscing elit.
Maecenas porttitor congue massa.
Fusce posuere, magna sed pulvinar
ultricies, purus lectus malesuada
libero, sit amet commodo magna eros
quis urna.
 Nunc viverra imperdiet enim. Fusce
est. Vivamus a tellus.
Section 3 Title
Section 3 Subtitle
 Lorem ipsum dolor sit amet,
consectetuer adipiscing elit.
Maecenas porttitor congue massa.
Fusce posuere, magna sed pulvinar
ultricies, purus lectus malesuada
libero, sit amet commodo magna eros
quis urna.
 Nunc viverra imperdiet enim. Fusce
est. Vivamus a tellus.
9/5/2018
ADD A FOOTER
Traction
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa. Fusce
posuere, magna sed pulvinar ultricies, purus lectus malesuada libero

Key Metrics Revenue by Year

$50,000
Clients Orders Gross Revenue Net Revenue

$40,000
20XX

20XX $30,000

20XX $20,000

20XX $10,000

20XX $0
20XX 20XX 20XX 20XX 20XX

9/5/2018
16 ADD A FOOTER
Financials 20XX 20XX 20XX

Lorem ipsum dolor sit amet, Users

consectetuer adipiscing elit. Jobs
Maecenas porttitor congue
massa Average price per job

COMPANY REVENUE @15%

- Cost of Revenue

Gross Profit

OPEX

- Sales & Marketing

- Customer Service

- Product Development

- Misc.

TOTAL OPEX

EBIT
9/5/2018
17 ADD A FOOTER
Our Team

Victoria Lindqvist Allan Mattsson Ian Hansson

Team Member Title
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit.
Maecenas porttitor congue
massa.
18
Team Member Title
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit.
Maecenas porttitor congue
massa.
Team Member Title
Lorem ipsum dolor sit amet,
consectetuer adipiscing elit.
Maecenas porttitor congue
massa.
9/5/2018
ADD A FOOTER
Team
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa. Fusce
posuere, magna sed pulvinar ultricies, purus lectus malesuada libero

Victoria Lindqvist Allan Mattsson Ian Hansson

Team Member Title Team Member Title Team Member Title

Mira Karlsson August Bergqvist Mirjam Nilsson

Team Member Title Team Member Title Team Member Title

9/5/2018
19 ADD A FOOTER
Funding
Lorem ipsum dolor sit
amet, consectetuer
adipiscing elit. Maecenas $ 1,500,000 $ 1,500,000
porttitor congue massa.
Fusce posuere

$ 1,500,000 $ 2,500,000

$ 1,500,000 $ 3,200,000

9/5/2018
20 ADD A FOOTER
Summary
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit

 Lorem ipsum dolor sit amet, consectetuer adipiscing elit.

Maecenas porttitor congue massa. Fusce posuere, magna
sed pulvinar ultricies, purus lectus malesuada libero, sit
amet commodo magna eros quis urna.
 Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus.
 Pellentesque habitant morbi tristique senectus et netus et
malesuada fames ac turpis egestas. Proin pharetra
nonummy pede. Mauris et orci.

9/5/2018
21 ADD A FOOTER
Appendix

9/5/2018
22 ADD A FOOTER
Testimonials

Lorem ipsum dolor sit amet, consectetuer adipiscing elit.

Maecenas porttitor congue massa. Fusce posuere, magna
sed pulvinar ultricies, purus lectus malesuada libero, sit
amet commodo magna eros quis urna. Nunc viverra
imperdiet enim. Fusce est. Vivamus a tellus. Pellentesque
habitant morbi tristique senectus et netus et malesuada
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Maecenas porttitor congue massa. Fusce posuere, magna
sed pulvinar ultricies, purus lectus malesuada libero, sit
amet

Victoria Lindqvist Allan Mattsson

Customer Title Customer Title

9/5/2018
23 ADD A FOOTER
Case Study
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit. Maecenas porttitor congue
massa. Fusce posuere, magna sed pulvinar
ultricies, purus lectus malesuada libero, sit amet
commodo magna eros quis urna. Nunc viverra
imperdiet enim.
• Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Maecenas porttitor congue massa. Fusce posuere, magna sed
pulvinar ultricies, purus lectus malesuada libero, sit amet
commodo magna eros quis urna. Nunc viverra imperdiet
enim. Fusce est. Vivamus a tellus. Pellentesque habitant
morbi tristique senectus et netus et malesuada fames ac
turpis egestas. Proin pharetra nonummy pede. Mauris et orci.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Maecenas porttitor congue massa. Fusce posuere, magna sed
pulvinar ultricies, purus lectus malesuada libero

• Lorem ipsum dolor sit amet, consectetuer adipiscing elit.

Maecenas porttitor congue massa. Fusce posuere, magna sed
pulvinar ultricies, purus lectus malesuada libero, sit amet
commodo magna eros quis urna.
• Pellentesque habitant morbi tristique senectus et netus et
malesuada fames ac turpis egestas.

9/5/2018
24 ADD A FOOTER
Mobile Version Lorem ipsum dolor sit amet, consectetuer
adipiscing elit. Maecenas porttitor congue massa

Section 1 Title
Lorem ipsum dolor sit amet, consectetuer adipiscing
elit. Maecenas porttitor congue massa. Fusce posuere,
magna sed pulvinar ultricies, purus lectus malesuada
libero, sit amet commodo magna eros quis urna.

Section 2 Title
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit. Maecenas porttitor congue massa.
Fusce posuere,
9/5/2018
25 ADD A FOOTER
 FA B R I K A M

Thank you!
Speaker Name
Email: Phone: Website:
victoria@fabrikam.com 404-555-0115 www.fabrikam.com
 Customize this Template

Template Editing
Instructions and Feedback