Writing positive, negative and

persuasive messages

Presented To: Presented By:

Prof. Rohita Dwivedi Bhavik Gandhi (10)
Isha Mehta (20)
Darpan Mittal (22)
Nikita Patel (34)
Nishidh Shah (48)
Anar Sheth (50)
Writing routine and positive messages
case:5
Planning
• General purpose: to persuade
• Specific purpose: to ask for a refund of an
airline ticket fare
• Identify the audience: British Airways Ticket
Refunds, USA
• Gather information: flight number, date,
reason for flight delay, parties involved.
• Select the right medium: Text message
• Organize the information:
 direct approach
 maximum 320 characters
 Flight details
 Introduction of passenger – Samantha
 Refund request
 Reasons for delay
 Evidence: ticket stubs and other documents
Writing
• Adapt to your audience: politeness and projecting
Samantha’s company image to create credibility.
• Compose the message

Completing
• Revise the message: revised, edited and rewrote to
make it concise.
• Produce the message: used a mobile screen layout and
typed the message in it for effective appearance.
• Proofread the message: reviewed for error, spellings
and tone of the message.
• Distribute the message: delivered the text message.
 Writing negative messages
case:7
Planning
• General purpose: to inform
• Specific purpose: to draft a rejection letter
• Our introduction: Home Depot
• Identify the audience: faucet manufacturer,
Roseway manufacturing.
• Gather information: strict policies of Home
depot, website, pitfalls of faucet manufacturer
and their logo.
• Select the right medium: Blog
• Organize the information:
 indirect approach
 Size that the page do not need to be scrolled
 Home depot policies and rules
 Informing about the rejection in a soften way
 Evidence: Previous experiences

Writing
• Adapt to your audience: projecting company’s
image, its fundamentals and its basic
requirements.
• Compose the message
Completing

• Revise the message: revised, edited and

checked the format.
• Produce the message: prepared a dummy blog
with company’s logo and other details.
• Proofread the message: reviewed for error,
spellings, tone and grammar.
• Distribute the message: posted the blog on
company’s official website.
 Writing persuasive messages
case:14
Planning
• General purpose: to persuade
• Specific purpose: to request a refund for locks
and damages.
• Identify the audience: Brookstone,
Washington
• Gather information: New York Times copy
having the article, purchase receipt and
details of TSA programs.
• Select the right medium: E-mail
• Organize the information:
 indirect approach
 Referring to New York Times article
 Condition of bags and locks
 Failure to contact TSA
 Request for refund
 Evidence: newspaper article and purchase
receipt
Writing
• Adapt to your audience: you attitude, no
response on phone.
• Compose the message

Completing
• Revise the message: revised, edited and
checked the format.
• Proofread the message: reviewed for error,
spellings, tone and grammar.
• Distribute the message: sent the mail.
Questions???
Thank you