Primary Scales of Measurement

Nominal Scale
 The numbers serve only as labels or
tags for identifying and classifying
objects

 The number in a nominal scale

doesn’t reflect the amount of the
characteristics possessed by the
objects
 Primary Scales of Measurement

Ordinal Scale
 A ranking scale in which numbers
are assigned to indicate the
relative extent to which the
objects possess some
characteristics.

 It allows you to determine

whether an object has more or less
of a characteristics than some
other objects.
 Primary Scales of Measurement

Interval Scale
 Contains all the information of
an ordinal scale but it allows
you to compare the
differences between objects.
 It does not have absolute zero
points.
 Primary Scales of Measurement

Ratio Scale
 We can identify or classify
objects, rank the objects
and compare intervals or
differences.

 We can also compute ratios

of scale values

 All the statistical techniques

use ratio scale