Denim Trends For Fall 2010 and Spring/ Summer 2011

Sandeep Agarwal
 Denim is Hot !
During the last 2 years of recession , denim
was the only major apparel product whose
demand actually increased..
 D enim is Hot !
D uring the first 6 months of 201 0, denim demand
soared in US and imports of j eans i nc reased by over
16% over same period last year.
 Denim is Hot !
Denim demand in EU has also jumped
significantly in the first quarter of this year.
 Denim is Hot !
It would be good to know what would be
new trends in denim and find areas that will
provide growth to denim.
Lets have a look at denim trends in
●
Fabrics

●
Styles and
Silhouettes

Finishing
●
Fabric Trends –
A) Super Stretch Denim Fabrics -1
Usually in lighter ounces around 9-10oz. Traditional
10-12 oz the next weight category in demand.

Super stretch fabrics are in great demand

due to popularity of styles like Jeggings.
Even men’s denim is using a lot of
stretch.
Super soft touch with stretch is a
great combination.
Super Stretch Denim Fabrics-2
Some challenges
Problem of recovery is there
sometimes in high stretches.
As stretch is increased , potential for
higher shrinkage and growth is also
increased.

Heavy washes and vintage finishing

can cause damage to these fabrics.
Fabric Trends
B) Coated Denim Fabrics
Usually dark coatings on the fabrics : 11oz -12oz
Can go down to about 9oz depending on construction.

Helps to Accentuate fabric properties after

finishing .

Already being used by big brands eg Guess.

Getting popular in middle and lower segments too.
Fabric Trends
C) Shiny looks on Denim
Shine in fabrics through achieved through
finishing and fabric constructions

Fabric constructions could be 4/1 also topped

with shiny coatings.

Premium Glossy finish being given using Polyester

Tencel Lyocell , Rich Indigos etc in lighter weights.
Fabric Trends
A
R
M
a
L
i
a

C)Color Denim
i
n
b
o
i
n
l
y
k
e
l
y
w u t
o
f s o
C e r
o d e
l m
o
i a
r
s n i
a W n
n o s
d m t
H
e r
u
e n o
s ; n
. s g
S d i
m
a
e n
ll n S
e i /
r m S
r w 2
u
n
e 0
s. a 1
r. 1
Fabric Trends
C)Color Denim -2
M
il
ls
n
T
h
is
N
o
t
li
e
t
k
e r
el
d e
y
a n t
l d o
o s r
t p e
o
o m
f
fl p ai
e s n
xi u v
b p e
il r
e
it y
v
y st
e r
f
o r o
r y n
t f g
h e f
is w o
p y r
r l
e
o o
d a
n
u r
g.
c s.
t
Fabric Trends
D) Subtle Slubs
Slubs ●
Heavy Slubs are a no no ..

Subtle slubs are in – with dark

Slubs
●

colors..

Flat finish is important with subtle

Slubs
●

slubs
Fabric Trends
E) Color Weft Yarns
Helpsin
Weft darken
various
the fabric
colors

Br
in
gs
ou
t
int
er
es
ti
ng
hu
es
aft
er
wa
sh
.
Trends in Silhouettes
and Styles
Trends in Denim Styles
A) Jeggings – Leggings in Denim
Hot trend in women’s denim. Extension of
Skinny jeans trend.

Very tight fits . Need very soft and

super stretch fabrics which have good recovery.

Even indigo dyed knits fabrics and

pseudo denim fabrics are used for Jeggings.
Trends in Denim Styles
A) Jeggings -2

Lighter ounces with tighter construction fabrics.

Normally around 9oz

Dark Indigos and Blacks are preferred colors for Fall.

Almost all top denim brands have introduced Jeggings.

Denim Mills will need to innovate to

bring more fabrics to support this trend.
Trends in Denim Styles
B) Mens’ Skinny Jeans
Surprising trend in Men’s
Jeans. However, not
expected to last long.

Tight but lot looser in

crotch and waist.

Celebrities like Justin

Timberlake, Kanye West, Zac
Efron  endorse the trend
Trends in Denim Styles
C) Double Denim
Difficult to carry off
Means wearing top
and needs a good mix of
and bottom articles
colors , washes ,
of denim
weights andonly.
styles.

Can
be
seen
on
cat
wal
ks
by
bran
ds
like
Ralp
h
Laur
en.
Sup
port
ed
by
cele
briti
es
like
Davi
d
Bec
kha
m
Trends in Denim Styles
D) Denim Trousers

Will need clean

Trouser looks Good for work
looking fabrics
in denim esp and then party!
with flat
for Women.
finishes.
Trends in Denim
Finishing
And Washing
Trends in Washing & Finishing
A)Vintage Looks Taken Forward
Vintage going to remain strong for next couple of
seasons – may get subtle

Staining, grease and paint marks adding authenticity

Uneven tearing at knee, back pockets and coin pocket

Dusty and Dirty looks , laser whiskers

Trends in Finishing and Washing
A) Patchwork and Repair
Patchwork was popular in 60s

Came back after celebrities like Cameroon Diaz ,

Nicole Ritchie endorsed it.

Patches can be used on the exterior or the interior of

the garment. Hand repaired or even laser used.

Mix colors, types of fabrics to get interesting

Combinations. Gives strength to jeans.
Trends in Washing and Finishing
B) Panelled Denim
Mixing panels different fabrics together in a
denim garment.

The other fabric could be denim or even

knitted fabrics

Is like an extension of Patchwork trend.

Stability of the garment will be the most imp.

when mixing other fabrics with denim.
Trends in Finishing & Washing
C) Acid washes
Return to the 80s trend of acid washes.
However, now more sophisticaed looks than 80s

The trend has been going strong since last year .

Both blue and black colors are being used

Combines well with tie- dye meth0d of washing

Trends in Washing & Finishing
D) 3D Resin Finish
Permanent 3D whiskers or other effects on the
garments.

Dark resin wash and subtle 3D looks on various

parts. Mix laser finish.

Laundries finding it difficult to fulfil

Demand for resin finish.
There is no end to
innovation in denim
– whether related
to production,
styling or finishing.
Leon Keyworth – a designer from
London – is experimenting with
boiling denim with vegetables to
get interesting looks !
While he may or may not succeed ,
it goes on to show that denim is the
“ MOST INNOVATIVE FABRIC EVER”
And we can safely say that
‘innovation is the key trend in
Denim’ …..
Check out our site for more
trends in denim or simply
subscribe FREE to get our denim
newsletter.

THANKS