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Most retailers develop merchandise plans for the entire store, which provide
for an effective control over purchases and to prevent the department
or store from becoming overstocked or under stocked.
Top-Down Planning
This involves top level management estimating total sales for the upcoming
period. Then, expected sales are planned for each department according to
its past contribution to the sales of the entire store.
Advantage
In this, top management tends to have a better perspective of all economic
and competitive conditions facing the business than would other employees.
Bottom-Up Planning
In this, the planned sales for the store are determined by adding together the
planned sales figures that are developed by each department manager.
Planned sales figures for all departments are then totaled to arrive at planned
sales for the store.
Many retailers use both the Top-down and the Bottom-Up methods, then
arrive at the final planned sales figure for the store and each department
through a process of discussion and compromise.
TOP-DOWN PLANNING
Women’s Children’s
Men’s( Rs 1,00,000)
( Rs 60,000) ( Rs 40,000)
BOTTOM-UP PLANNING
Women’s Children’s
Men’s( Rs 1,00,000)
( Rs 60,000) ( Rs 40,000)
Most retailers use a six month merchandise plan to represent planning efforts.
The six month merchandise plan is the tool that translates profit objectives
into a framework for merchandise planning and control.
Using these months allows the stores the opportunity for clearance sales
at the end of Summer and Christmas seasons before making plans for
additional purchases.
PURPOSES OF THE PLAN
•To provide an estimate of planned sales for the period that translates into
cash-flow estimates for store management and accounting personnel.
Outcomes of developing a successful merchandise plan:
•Increased turnover.
•Maximized profits.
Planned End of Month Inventory- retail value of the ending inventory for each
period.
With the exception of planned purchases at cost, all amounts on the six
month merchandise plan are entered at retail values.
Each component is further subdivided into the following four categories:
Last year(Actual)- represents actual amount last year for the month.
This information is found on the previous six month merchandise plan from
actual sales recorded.
Plan( this year)- represents the amount planned for this year.
Revised( this year)- represents any revisions made in the current plan owing
to unanticipated events.
Actual( this year)- represents the actual sales for the month.
The six month merchandise plan is one of the most important planning
and control tool because it shows the amount the company should spend
on new inventory purchases to achieve planned sales. Also, it keeps a
check on overspending.
FORMAT OF A SIX MONTH MERCHANDISE PLAN
FORMAT OF A SIX MONTH MERCHANDISE PLAN
Plan( this Actual ( Last
year) Year)
Department Name: Cash Discount %
Department No: Season Stock Turnover
Merchandise Manager: Shortage %
Buyer: Average Stock
Period: Markdown %
FEB AUG MAR SEP APR OCT MAY NOV JUN DEC JULY JAN SEASON TOTAL
Last Year
Plan
Sales % of Increase
Revised
Actual
Last Year
Plan
Retail Stock(BOM)
Revised
Actual
Last Year
Plan
Retail Stock(EOM)
Revised
Actual
Last Year
Plan
Reductions
Revised
Actual
Last Year
Plan
Purchases at Retail
Revised
Actual
Last Year
Plan
Purchases at Cost
Revised
Actual
PREPARATION OF A SIX MONTH MERCHANDISE PLAN
PLANNING SALES
•The first and most important part of merchandise plan is forecasting sales.
•Realistic sales planning is critical because sales are the key to profit.
Factors influencing sales
2. Internal factors
•Additional stores opening.
•Physical changes within an existing store.
•Increased emphasis on store promotions.
•Stronger emphasis on specific categories of merchandise.
It should always be remembered that plans should be based on facts in
order to be realistic.
•Obtain sales from last year for each month of the plan.
•Determine projected sales volume for each month in the plan.
•Figure percent increase or decrease of planned sales over the last year’s
actual sales.
LY Actual Sales
Example 2
% Sales Decrease=2,70,000-2,50,000
2,70,000
=-0.074=7.41% decrease
Example 3: Given the following figures, plan the sales for the month of
November.
The % increase varies from 7.5% to 9.5%. Taking an average, for Nov,
the merchandiser would plan 8.5% increase.
Planned sales for Nov= 324500+(8.5/100*324500)= Rs. 352083
Exercise Problems
1.Planned sales for August TY are Rs. 1,45,000. If the actual sales for the month
LY were 1,30,000, what is TY’s planned % increase in sales?
4. Sales for August TY totaled Rs. 90,000, and for September Rs 96,000. If the
planned seasonal sales distribution is as follows, figure the Rs sales for the
remaining months of the period.
August 15%
September 16%
October 14%
November 19%
December 24%
January 12%
PLANNING STOCKS
The End of month inventory (EOM) stock for one month is the same as
the BOM inventory for the following month.
Stock Turnover
Stock turn is defined as the number of times the average stock is sold
during a given period of time in relation to the sales for the same period.
To determine stock turn at retail, both sales and stock figures must be
expressed as retail values.
Average stock= BOM stock for each month in the period + EOM stock for Last Month
No. of months in the period +1
Example 1
Figure the stock turn at retail for a period of one month when given:
a. Average Stock=BOM stock for each month in the period + EOM stock for Last Month
No. of months in the period +1
=32000+38000
1+1
=70,000
2
=35,000
Figure the stock turn at retail for a six month period, Feb through July.
=39000+38000+35000+35000+34000+26000+33000
7
=Rs. 34,286
Example 3
Figure out average stock when net sales are Rs 55,000 and the stock
turn is 3.5
1.A store had BOM stock of Rs 3,00,000 at retail. Net sales for the month
were Rs 1,46,000. The EOM inventory was Rs 3,50,000. What was the stock
turnover for the month?
2. Junior dresses had an opening inventory of Rs 36,000. Net sales for the
period were Rs 12,389. If the closing inventory were Rs 37,000, what was
the rate of stock turnover for the period?
Feb 60000
Mar 63000
Apr 75000
May 72000
Jun 68000
Jul 65000
Aug 75000
5. Fine the turnover for the six month spring season(February-July) from
the following data:
Sales BOM Stock
Feb 10000 21000
Mar 18000 18000
Apr 16000 25000
May 12000 26000
Jun 14000 29000
Jul 10000 24000
Aug 6000 18,800
Sep 12000 26000
Oct 11000 25000
Nov 14000 29,500
Dec 19000 35000
Jan 13000 24000
6. Using the data in the previous problem, calculate turnover for the
Following:
This method of stock planning requires that the BOM stock be sufficient to
cover the sales for that month and allow for a reserve of basic stock.
This method is recommended when the annual stock turn is 6 turns or less
per year.
=160000/4=40,000
The week’s supply method plans stock on a weekly basis by setting stocks
equal to a predetermined number of week’s sales.
Example 2
If a stock turnover of 10 times a year is desired, how many weeks of supply
should be on hand at all times?
Solution:
Stock Sales ratio relates the stock on hand at the beginning or sometimes
the end of the month to the projected retail sales for that month.
For fast moving stocks, the stock sales ratio may be figured weekly.
During periods of high sales, a store or department can operate with a lower
stock sales ratio than during periods of slow sales.
Figuring stock sales ratio when retail stock and sales for a given period are
known:
Stock Sales Ratio= BOM Retail Stock/ Sales for the month
Example 1
Stock Sales Ratio= BOM stock at retail/ net sales for the month
= 50000/35000=1.43
Figuring BOM Stock when Planned Sales and Stock Sales Ratio
are known:
Example 2:
The girl’s department had planned sales of 60000 for the month of
April. Past records indicate a stock sales ratio of 5.4 What should be
the planned BOM stock for April?
1.The period covered for stock sales ratio usually involves a shorter time
period than that of stock turnover. Stock sales ratio is figured for a single
month, whereas stock turnover is based on average stock.
2. Stock sales ratio is based on stock on hand at a specific time, usually the
beginning of the month, whereas stock turnover is based on average stock.
Practice Problems
1.At the beginning of September, sleepwear and robes had a retail stock of
Rs 65000. Sales for the month were Rs 18200. What was the stock-sales
ratio for September?
2. Planned sales in the lingerie department for August are 32000, and
the planned stock sales ratio is 3.8. On August 1, how much stock should be
on hand?
3. If planned sales for the month are Rs 18000, and the stock sales ratio
Is 1.5, what BOM stock is needed to realize the ratio?
Reductions reduce the retail value of the inventory and include markdowns,
discounts to employees and customers, and stock shortages.
Planned purchases are the amount of merchandise that is planned for delivery
to the store or department during a given period without exceeding the
planned closing stock for that period.
=(190000+304800+16500)-318200=Rs 193100
Example 2
Solution:
Example 1
If planned retail purchases for the month were 208000, and the planned
markup was 45%, determine planned purchases at cost.
Solution
=208000*(100%-45%)
=208000*55%
=Rs 114400
OPEN TO BUY
The OTB is a control tool to see that purchasing is done according to the
merchandise plan.
Usually, the retailer does not purchase all of the inventory at the beginning of
the month, but rather at various times during the month.
Also, on the 1st of the month, the buyer may have outstanding orders, which
will reduce the amount of additional purchases allowed for the month.
The OTB enables the buyer to determine, as of any specific date
during the month, the amount of merchandise to be purchased for
delivery to the store for the balance of the month without exceeding
the planned closing stock level. The retail value of these purchases is
the OTB.
The merchandise that the buyer needs consists of planned sales, planned
markdowns or reductions and EOM Inventory.
It is important for buyers to hold back some of their OTB rupees for several
reasons:
1.New lines or items may appear that the buyer wishes to purchase.
2.Special promotions from vendors may become available.
3.Reorders may need to be placed to fill in staple stock or replace fast
selling stock.
Successful buyers know that some OTB should always be kept available to
allow them to take advantage of good buying opportunities and to react to
changing consumer demand.
Benefits and Uses of OTB
Solution:
OTB=Planned Sales+ Planned EOM+ Markdowns- Inventory on Hand-
stock on Order.
a.
Merchandise Needed:
Planned Sales 26000,
Planned Markdowns 2500
Planned EOM stock 34000
62,500
Merchandise available:
Actual BOM Stock 30,000
Stock on order 8000
-38,000
Solution
Merchandise Needed- June 15-30
Planned EOM Stock, June 30 30,000
Planned Sales, June 1-30 26,000
Actual Sales, June 1-15 -14,000
Balance of planned sales,
June 15-30 12,000
Planned Markdowns, June 1-30 2000
Actual markdowns, June 1-15 -900
Balance of planned markdowns,
June 15-30 1100
1.On the basis of past sales and current business conditions, a buyer estimates
that October sales will be Rs 7,500. The stock at retail on Oct. 1 is Rs 20,000. and
Rs 6,000 stock at retail is on order for the month. Markdowns are planned at
Rs 700 per month, and the planned EOM stock is Rs 19,000. What is the buyer’s
OTB on October 1?