CSMG 2009 Planning

“Building the Franchise”

 CSMG has a significant growth
trajectory
+100%

100-120 members
12-15 events
Blog and Twitter
External engagement
+1400%

0
0 0 9-1
2
60 members
5 events
Web presence

8-9
200
4 members
0 events
CSMG 2009 Goals and Themes
 2x membership
 2x number of events
 Lead all Booth groups in use of IT
 Connect CSMG to alumni and other external
resources

Use OCR process as basis for programming

to deliver additional value:
 Skills

 Network

 Support system
Mailing list clean-up
 Use Chicago Booth email account.
 Create alias
(e.g. FirstName.LastName@chicagobooth.edu)
2009 Membership Drive:
Double active membership
 Spring into action: Encourage a new person to join CSMG
and receive an official Booth nametag for FREE.
 Here’s how it works:
 All current CSMG members are eligible to recruit new
members for this drive. Multiple referrals are encouraged.
 Once you have identified a new member for CSMG, have
them sign up via Acteva.com and fill out the referral
information (see next page).
 All new referred memberships for the contest need to be
signed up and paid by September 26, 2009.
 Nametags will be ordered through the normal buying
process, with orders going in at the end of September.
 These nametags have been free in the past, but this
year they will cost you $15, so get yours now by
simply referring one new member to CSMG.
 Bonus plan: Refer 4 or more new members and get a free
nametag and box of business cards!
 Acteva referral form

New member
answers ‘Yes”
to referral
question…

…and enters
your name to
make sure you
get credit for
the referral
Events/Prograaming Objectives

•Career path advice

Industry •Online Booth research tools
Research •Typical job roles and responsibilities

•Prepare for OCR

Job Search •Prepare for self driven job searches
•Resume building, interviewing, etc.

•Build a Booth CSMG community

Networking •Learn from others’ experiences
•Job leads
 Events Strategy:
At least one event every month
•Resume writing
•Interview practice
Working Events •Networking strategy
•Research tools
•Case competitions
Alternate
Between

•Alumni panels
Info Sessions •Practitioner speakers
•Professors on industry and curriculum
•Symposium or conference
•Socials

Tentative event for May: A senior executive from

a Global Fortune 500 company will speak on his
career and experiences in strategy
Making CSMG a leader in IT
Goal: Implement a Web 2.0 presence…

Goals of Web 2.0 strategy

- Share resumes.
1.Establish
- Connect toour brand.
employers.
1.Add value to our members
through our brand.
- Longer analysis, reviews
- Not launched
1.Learn and discuss current
- Show depth of knowledge,
Management and Strategy topics
provide a resource.
2.Have fun!
- 140 character messages.
- User name: csmgbooth
- 9 followers: consultants, alums.
- Guide people to…
 Implement broader External/Internal
Relations initiatives
 Build database on alumni currently in CSMG roles
Involve alumni/  Consider forming Advisory Board of experienced alumni and
faculty in faculty
CSMG
 Invite alums to relevant events
 Have more alumni and faculty speakers
 Implement job shadowing program

 Work with OCR to identify topics and skills that CSMG

Closely tie can add value beyond the standard OCR program
CSMG to OCR  Link CSMG events to OCR calendar and process

 Build “leads” database that links to alumni database and

Develop records CSMG-related hiring history
resources for  Interview members and alumni to build best practices
CSMG members
on getting a CSMG job
 Identify classes that build key CSMG skills
How you can help
 Show up at events!
 Tell your friends/mentees to join
CSMG!
 Make suggestions!
 Join a working team! We are looking
for 1-2 volunteers to help each
leader with projects to reach our
goals for 2009