English for Business

Question And Answer about Company

 Smartfren Background
SMARTFREN ?
Combination of PT.Smart
with PT.Fren. Fren is the
forerunner to the formation
of SmartFren. Fren used to
be a provider of cdma cards
that are used by cdma
typed phone.
It had collapsed in 2008 so that
Smart took up almost 80% stake
so as it took its time the
company's shares were taken by
Sinar Mas Group, it was created
by SmartFren in 2010. So Smart
fren is a subsidiary of Sinar Mas
Group.
 1
Vision and Mission
The mission of this company is to introduce the
brand of modem company. Focus on wireless LAN
modem area. The vision is being the number one
mobile phone development company in
Indonesia.Let’s start with the first set of slides
 2
Target customer
For all circles (all genre) there is no separation to
customers from the upper or lower classes by
utilizing the cheap product prices
 3
Cooperation with other parties
Since this company is a subsidiary of Sinar
Mas Company, then they do not cooperate
with any party except sinar mas.
 4
Advantages owned smratfren than any other
provider
Apart from the cdma that once
produced by smartfren at the
beginning of 2017 ,cdma has been
deleted by the government. Then the
government gave to 2 frequency for
smartfren. One is at the frequency of
five and the frequency of forty. That's
it one of the hallmarks of smartfren.
Because other providers have
only one frequency.
Smartfren also will not
experience offline and
network interruption for days.
The network remains stable.
In terms of devices, smartfren
offers prices on the 'middle'
status.
 5
Effectiveness of the device among the customer
for wireless among customers already Make
some improvement. It has been expanded
from 2011. In 2014-2015 according to galery’s
data ,the customer has been increased by
40%. In 2016 , the increasing is about 50%
for new customer.
 6
Strategy in running a company
if in strategy, different divisions will use the strategy which is different. But in this
gallery division, we try to educate the customer that smartfren has cheap packages
from other providers. The device is more available than another. For example when
customers buy a modem elsewhere, they usually do not provide the card
simultaneously. In contrast to smartfren who has provided the card for modem and
mobile phone in it. And for the use of data smartfren much more thrifty.
 7
How smartfren covers the regions in Indonesia
smartfren focuses on the capital provincial and district
capitals, since from the beginning use cdma and switch to 4g
still many points (regions) are lost. But smartfren will try to
keep expand. For example in Pelalawan area has been updated
and already outgoing. For Pekanbaru , the 4G network can
already be enjoyed.
 8
Opportunities and threats facing smartfren in the use of
4G

opportunities owned by smartfren large enough. Because the

frequency is good enough. For the threat itself comes from the
external. Included from other providers.
 9
The Biggest Achievement ?

The biggest achievement of smartfren this year is already

working with Iphone. For the launch of Iphone 7 and Iphone
+. The only and the first in indoneisa.