BRAND COLLABORATION OF CYCLOPS

Cyclops in a New Security camera company to be launching into the market, and the
type of camera we will be using is a IP Camera. An IP camera, or internet protocol
camera, is a type of digital security camera that receives and sends video footage
via an IP network. They are commonly used for surveillance. IP cameras connect to
a network in the same way that phones and computers do so.

Benefits of IP Cameras

 Two-way audio. A camera owner can listen and speak to a subject via a
speaker on the camera.
 Remote access. Authorized users can view live video footage from any
smartphone, tablet, or computer.
 Better resolution. IP cameras have up to 4x the resolution of analog
cameras.
 Fewer cables and wires. Power over Ethernet supplies power through
the Ethernet cable, allowing the camera to operate without a dedicated
power supply.

NEED FOR COLLABORATION

Forming relationships is one of the most basic and essential skills humans need to
thrive. In business, the rules are no different. We conduct business with people we
trust to ensure success. Of course, you can try to make your business succeed
independently, but your chances of succeeding improve drastically if you establish
relationships with other like-minded partners. Here comes the need to collaborate.
Brands to Collaborate

1. Reliance Retail
2. Samsung Mobiles
3. G-Pay

Reliance Retail

Changes in the retail sector over the last few years have made retailers approach
technology purchases and significant capital-expenditure investment with extreme
caution. However, where value and return on investment are clearly demonstrated
interest tends to be exceptionally high.

Consider the results of a survey conducted by the Centre for Retail Research: 58%
of retailers that still had analogue CCTV systems had plans to migrate to IP
networks.

Thereby collaborating with one of the leading Retail Giant of India Reliance Retail
would be beneficial for Cyclops in terms of

a. Improving the market share

b. Widens the customer base and ensure customer efficiencies

c. Drives increased relevance

Samsung Smart Phones

Smartphone has become a must in almost every home today, and the market is filled
with n number of models ranging from budgets, models, specification and many
more. The smartphone manufacturers are in quest to innovate their models to capture
more audience. In this scenario imagine using the smartphones not only as a
communication device but also a surveillance camera. The basic system of
smartphones has been designed as well as desktop computers, so it is very easy to
set up and use to connect with computer devices. in addition to utilizing existing
technology this design can be used as home security.

Hence Samsung Smartphones collaboration with cyclops will be a win-win situation

for both the brands with the following benefits

a. Thought Leadership

b. Ensure knowledge sharing

c. Impacts SEO

d. Increases the market share

e. Widens the customer base and ensures cost efficiencies

f. Drives increased relevance

G-Pay

Today’s digital payments landscape continues to become more innovative and

convenient. We’re now able to simply wave our phones around to make purchases
— it’s like magic! What’s really at play is technology, of course. Google Pay is
one example of this type of technology.

Professionals within the financial industry generally regard Google Pay as safe —
certainly safer than swiping a card or keying in your information, The biggest
reason for this is that Google Pay doesn’t actually transmit users’ information
during a transaction. Instead, all payments made with the app rely on virtual card
numbers — coded tokens that represent the actual account information. The token
is unique in that it will only work for that purchase, from that merchant, using
that credit card

Cyclops which is a Security IP Camera provider collaborating with G-Pay one of

the secured digital payment app will ensure the acceptance of audience and have
the same trust as of G-Pay from the audience. In additional it has the following
benefits too

a. Drives Increased Relevance

b. Impacts SEO
c. Ensures Knowledge Sharing

COLLABORATION OF CYCLOPS

After analyzing all the above 3 brands to collaborate I would prefer collaborating
Cyclops with the Samsung Smartphone Brand and the reasons are as follow

1. The collaboration would be allowing Cyclops to become a though leader in

the category of security cameras as its going to bring innovation into the
surveillance systems
2. Samsung is one of the top smartphone players in India with a huge market
share, thereby collaborating with it would improve the market share of
Cyclops too
3. With the popularity of the brand Samsung it has a huge impact on the SEO
and thereby the collaboration would give cyclops a better competitive
advantage
4. Cyclops being a Security IP camera provider it ensures that the knowledge is
transferred to Samsung Mobiles thereby they built a better models using the
 same and also Cyclops can have more information about the technology of
cameras from Samsung thereby allowing Knowledge Sharing

Hence the Collaboration of Samsung Mobiles and Cyclops would be a Win-Win

situation for both the brands

References

 https://www.bayalarm.com/blog/what-are-ip-cameras-and-how-do-they-
work/
 https://www.ifsecglobal.com/security/collaboration-key-ip-cameras-retail/
 https://iopscience.iop.org/article/10.1088/1742-6596/1402/6/066089/pdf
 https://www.jotform.com/blog/is-google-pay-safe/