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UNDERSTANDING STARTUP

Valda O. Z
Outline
• What’s Startup
• How to build Stratup team
• Startup Phase
• Startup Failure
• Startup Round Funding
• Startup Stackholder
What’s Startup ?
Menutup 399 toko Memiliki 65.000 pegawai dan valuasi
Setelah 40 tahun beroperasi (nilai aset) 100$ Miliar tanpa physical
store dalam 20 tahun
KONVENSIONAL TRANSPORTATION Vs. DIGITAL TRANSPORTATION

Berdasarkan bursa saham, Garuda Go-Jek mendapat suntikan Rp7


yang hingga Juni 2016 tercatat triliun dari perusahaan investasi asal
mengoperasikan 197 pesawat dan Amerika Serikat KKR & Co.
menguasai 40,5 persen pasar Sehingga nilai aset perusahaan Rp17
penerbangan domestik hanya triliun
dihargai Rp12,3 triliun
Grafik Perbandingan
So, What is startup ?
Start Up is...

Perusahaan baru yang


berkembang pesat

Disrupting market
with innovation

- Menurut Paul Graham (Co-Founder “Y Combinator”)-


Startup Team
Startup Phase

Idea & Customer Business Model Product Market Scalability


Validation Validation Validation Validation & Funding
Startup Tools - Idea Validation Tools

ǿ Design Thinking
ǿ Empathy Map
ǿ Cause Tree Method
ǿ Customer Journey
ǿ Value Proposition Canvas
Startup Tools - Business Model Validation
Tools

 Business Model Canvas


 Lean Canvas
 Social Business Model Canvas
Startup Tools - Product Validation

Design (photoshop, corel, illustrator, auto cad)

Prototype (Marvelapp, proto.io, invisionapp)

Minimum Viable Product

TRL (Technology Readiness Level)

Product Survey
Startup Tools - Market Validation Tools

Market Sizing
STP (Segmentation, Targeting & Positioning)
Unfair Advantage
Market Survey
Startup Tools - Scalability & Funding

Revenue Stream
Cost Structure
The Milestone
Financial Projection
Pitch Deck
Business Proposal
Startup Round Funding
Startup Stackholder

Startup Startup
Incubator Accelerator
Let’s Validate Your Idea

Benefit

Fitur
TERIMA KASIH
Valda Orchidea Zahwa
• 081382226439
• valda.orchidea@gmail.com

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