Potential problem Possible causes Preventive action Contigent action

The shipment of the There is some problem in Ask the updated Delayed launching
supply couldn’t be production from supplier, situational condition of
arrived on time unpredictable disaster. the supply
Contaminated by bacteria The prevented action Audit the process / action The chicken that should
(marked tongs) not be provide is not enough
delivered well as the
procedure
Delayed launching Shipment problem Keep launch the product Delayed campaign
with the current
resouces.
Delayed advertisement Shipment problem - The targeted customer
campaign got more impact to delayed launch. couldn’t get the info of
delayed And the delayed the new product.
launching impact to the - The targeted profit
delayed campaign couldn’t be achieved.