Activity

Craft Your Value Proposition –

Part 1
Earlier, you had completed the Customer Segment portion of the Value Proposition Canvas. You
have also attended the Master Class where the Master Faculty spoke about the various nuances
involved in identifying correctly customer pains, gains, pain relievers and gain creators. Now, you will
complete the Value Proposition portion of the canvas.

This activity is split into two parts, Part 1 and Part 2. You will complete Part 1 in this session i.e.
Session 4 and take up Part 2 in the next session.

In this session, you will fill up the Products and Services, Pain Relievers, and Gain Creators
section of the Value Proposition segment.
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While doing so, think about unique and creative solutions so that you can arrive at a UVP using
the Value Proposition Section of the Value Proposition Canvas.

Use the same Value Proposition Canvas that you started working on in the previous session.

Instructions:
1. Regroup in your practice venture teams.
2. Use the same Value Proposition Canvas that you used in the earlier session to fill up the
Customer Segment.
3. Using post-its, fill up the following sections in the Value Proposition segment of the canvas:
 Products and Services
 Pain Relievers

Customer and Solution Page 1 of 2

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 Activity
Craft Your Value Proposition –
Part 1
 Gain Creators
4. You have 35 minutes to complete this activity.
5. Use the questions listed below to fill the Pain Relievers sub-section.

a. What will help your customer save more?

b. What will make your customers feel better?

c. How can we make the solution more robust?

d. What will put an end to the difficulties and challenges that your customers encounter?
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e. What will eliminate risks your customers’ fear?

f. What will help your customers sleep better at night?

g. What will limit or eradicate common mistakes that customers make?

h. What will make customers adopt your solution?

6. Use the questions listed below to fill the Gain Creators sub-section.

a. How can you create savings to make your customers happy?

b. What will produce outcomes that your customer expects or that go beyond their
expectations?

c. How can you copy or outperform to delight your customer?

d. What will make your customer’s job or life easier?

e. What will create positive social consequences that your customer desires?

f. What else should you do to meet your customer expectations?

g. How can you fulfill your customer’s dream?

h. What will produce positive outcomes matching your customers’ success and failure criteria?

i. What will make adoption easier?

Customer and Solution Page 2 of 2

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Activity
Craft Your Value Proposition –
Part 1
.
Gain Creators
 Better performance
 Less hassle and expenses.
 Producing healthy plants/crop and expect more harvest.
 Provide a quality product to ensure the customer’s desire and
needs
 Make the product accessible and easy to use.
 Ensure the product’s credibility to bring positive results and
outcomes
 Fertilizer enrich the crops and plants
 Enhance seed development and crop photosynthesis.
Products and
Services
-Organic Fertilizer
- Low cost product
-Balance nutrients
for soil and plants
-Fast transaction
-Easy to get those raw
Materials
Pain reliever
o They are not going to worry with the results or
end product.
o There plants/crops will grow healthier and faster
without damaging the soil and has no negative
impact in the environment
o Customers save more money.
o Soil can adapt through any season.
o Neglect the usage of chemical fertilizer.
o Improve the land's ability to withstand cold and
drought.

Customer and Solution Page 3 of 2

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Activity
Craft Your Value Proposition –
Part 1

Targeted customers: Farmers, Private Landowners,

Commercial Plant Businesses.

Members:
Rico Cruz Aton
Ranelle Peñaverde
Anjelo Dicang
Mark Emmanuel Bencalo
John Kenneth S. Gulis

Customer and Solution Page 4 of 2

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www.nen.org V02