Activity

Craft Your Value Proposition – Part 1

Earlier, you had completed the Customer Segment portion of the Value Proposition Canvas. You have also
attended the Master Class where the Master Faculty spoke about the various nuances involved in identifying
correctly customer pains, gains, pain relievers and gain creators. Now, you will complete the Value Proposition
portion of the canvas.

This activity is split into two parts, Part 1 and Part 2. You will complete Part 1 in this session i.e. Session 4 and
take up Part 2 in the next session.

In this session, you will fill up the Products and Services, Pain Relievers, and Gain Creators section of the Value
Foundational Course in Entrepreneurship

Proposition segment.

While doing so, think about unique and creative solutions so that you can arrive at a UVP using the Value
Proposition Section of the Value Proposition Canvas.

Use the same Value Proposition Canvas that you started working on in the previous session.

Instructions:
1. Regroup in your practice venture teams.
2. Use the same Value Proposition Canvas that you used in the earlier session to fill up the Customer
Segment.
3. Using post-its, fill up the following sections in the Value Proposition segment of the canvas:
 Products and Services
 Pain Relievers

Customer and Solution Page 1 of 2

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 Activity
Craft Your Value Proposition – Part 1

 Gain Creators
4. You have 35 minutes to complete this activity.
5. Use the questions listed below to fill the Pain Relievers sub-section.

a. What will help your customer save more?

b. What will make your customers feel better?

c. How can we make the solution more robust?

d. What will put an end to the difficulties and challenges that your customers encounter?
Foundational Course in Entrepreneurship

e. What will eliminate risks your customers’ fear?

f. What will help your customers sleep better at night?

g. What will limit or eradicate common mistakes that customers make?

h. What will make customers adopt your solution?

6. Use the questions listed below to fill the Gain Creators sub-section.

a. How can you create savings to make your customers happy?

b. What will produce outcomes that your customer expects or that go beyond their expectations?

c. How can you copy or outperform to delight your customer?

d. What will make your customer’s job or life easier?

e. What will create positive social consequences that your customer desires?

f. What else should you do to meet your customer expectations?

g. How can you fulfill your customer’s dream?

h. What will produce positive outcomes matching your customers’ success and failure criteria?

i. What will make adoption easier?

Customer and Solution Page 2 of 2

© Wadhwani Foundation For Students’ Use
www.nen.org V02