Continuation.......

Reported by: Group 2

Mikee G. Gangcuangco
Relaine Bisda
Edmond Soriano
Darwin John Tolentino
 Two Alternatives Perspectives of
Stakeholder Management
a. Zero Sum - the role of management is to look upon the
various stakeholder as competing for the organization's
resources. In essence, the gain of one individual or group is
the loss of another individual or group.

b. Stakeholder symbiosis - way on how an organization

achieved a mutual benefits. The stakeholder are dependent
upon each other for their success and well-being.
 Ensuring Coherence in Strategic Direction
Employees and managers throughout the organization must strive
towards common goals and objectives. By specifying desired results, it
becomes much easier to move forward. Otherwise no one knows what the
firms is striving to accomplish, they have no idea of what to work toward.
As nautical expression puts it, “No wind favors the ship that has no charted
course”.
 Organizational Vision
A vision is a goal that is “ masssively inspiring,
overaching and long term”. It represent destination that
driven by and evokes passion.
As Mark Hurd, Hewlett-Packard's CEO, pointed out
“Without execution, vision is just another word for
hallucination”
One of the famous example of a vision is:
 Disneyland's “To be the happiest place on earth”
Other examples are:
 “Restoring patients to full life”. (Medtronic)
 “We want to satisfy all of our customers, finacial
needs and help them succeed financially.” ( Wells Fargo)
 “Our vision is to the world's best quick service
restaurant.” (Mcdonald's)
 Vision may also fail for many reason.
Examples are:
 The walk doesn't match the talk.
 Irrelevance
 Too much focused leads to opportunities.
 Mission Statements
A company's mission statement differs from its vision in that it
encompasses both the purpose of the company as well as the basis of
competition and comptutve advantage.
WellPoint Health Network
• Vision

WellPoint will redefine our industry

Through a new generation of consumer-friendly products that puts
indinviduals back in control of their future.
• Mission

The wellPoint companies provide healthy security by offering a choice of

quality branded health and related financial services designed to meet the
changing expectations of individuals, families and their sponsors throughout a
lifelong relationships.