CONJOINT ANALYSIS ON

WIRELESS EARPHONES
 ATTRIBUTES
• Waterproof : Yes or No
• Portable Charging Box : Yes or No
• Storage : 2GB, 4GB and 8GB.
• Battery Life : 4 hours, 7 hours and 10 hours
• Charging Time : 10 min, 25 min and 45 min
• Price : INR 3999 , INR 5999, INR 7999 and INR 9999
 Our survey
• You are invited to participate in our survey on Wireless Earphones. It will take approximately 5 mins to
complete the questionnaire.

• We are conducting this survey for new product development project. Our product that is Wireless Earphone,
has some the following features as follows :

1. Waterproof : It will protect the earphone from damage when comes in contact with water.

2. Portable Charging Box : This will help the user to charge the earphones without any cable .

3. Storage : This will allow the user to store upto 8GB of various audio files of his choice.

4. Fast Charging time : This will allow you to charge your earphones fast.
DEMOGRAPHIC : GENDER
PROHIBITED PAIRS
QUESTIONS ASKED IN THE SURVEY
QUESTIONS ASKED IN THE SURVEY
QUESTIONS ASKED IN THE SURVEY
RELATIVE VALUE BY ATTRIBUTE
RELATIVE VALUE BY UTILITY
 MOST PREFERRED MODEL

Waterproof: Yes
Price: INR 5999
Storage: 4 GB
Battery Life: 7 Hours
Charging Time: 25 Minutes
Portable Charging Box: No
 LEAST PREFERRED MODEL

Waterproof: No
Price: INR 9999
Storage: 4 GB
Battery Life: 7 Hours
Charging Time: 25 Minutes
Portable Charging Box: Yes
THANK YOU