Information Systems Program

Module 1
Data Warehouse Concepts and Architectures

Lesson 6: Applications and market trends

Lesson Objectives
• Gain insight about important applications and
trends
• Recognize market leaders of data warehouse
technology
• Understand cloud influence on data warehouse
product offerings

Information Systems Program

Traditional Applications

Industry Key Applications

Airline Yield management, route assessment

Telecommunications Customer retention, network design

Insurance Risk assessment, product design, fraud detection

Retail Target marketing, supply-chain management

Information Systems Program

Data Mining
• Discover significant, implicit patterns
– Target promotions
– Change mix and collocation of items
• Requires large volumes of transaction data
including sensor data and social media
interactions
• Important tools for business intelligence

Information Systems Program

Market Shares and Trends
• Major vendors: Teradata, Oracle, IBM, Microsoft,
SAP
• Large projected market growth
• Trends
– Real time load and analysis
– Increased storage and analysis of social interactions
– Increased usage of cloud services and appliances

Information Systems Program

Cloud Influence

Server

Database

Server Server

Database Database

• Reduces local expertise to procure technology and manage a data

warehouse
• Economies of scale
• Improved scalability
• Higher variable costs but lower fixed costs 6

Information Systems Program

Cloud Service Models

User
Organization Application
(SaaS)
Development
Platform Cloud Vendor
(PaaS)
Infrastructure
Infrastructure
(IaaS)

Information Systems Program

Summary
• Applications especially data mining
• Market analysis
• Cloud influence

Information Systems Program