Scribd Logo
Upload

Welcome to Scribd!

  • Color Psychology

    Uploaded by

    Vaibhav Thakur
    11 views15 pages
    Color psychology is the study of how colors influence human behavior and perception. Warm colors like red, yellow, and orange are associated with feelings of warmth and excitement, while cool colors like blue, green, and purple are associated with feelings of calmness. Certain colors have been shown to universally elicit specific emotions. Marketers leverage color psychology by using warm colors to stimulate appetite or attract attention, and cool colors to convey safety, trust, or neutrality for corporate brands. People make quick judgments about products based partly on color within 90 seconds of viewing.

    Original Description:

    Original Title

    color psychology(2) (1).pptx

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Color psychology is the study of how colors influence human behavior and perception. Warm colors like red, yellow, and orange are associated with feelings of warmth and excitement, while cool colors like blue, green, and purple are associated with feelings of calmness. Certain colors have been shown to universally elicit specific emotions. Marketers leverage color psychology by using warm colors to stimulate appetite or attract attention, and cool colors to convey safety, trust, or neutrality for corporate brands. People make quick judgments about products based partly on color within 90 seconds of viewing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views15 pages

    Color Psychology

    Uploaded by

    Vaibhav Thakur
    Color psychology is the study of how colors influence human behavior and perception. Warm colors like red, yellow, and orange are associated with feelings of warmth and excitement, while cool colors like blue, green, and purple are associated with feelings of calmness. Certain colors have been shown to universally elicit specific emotions. Marketers leverage color psychology by using warm colors to stimulate appetite or attract attention, and cool colors to convey safety, trust, or neutrality for corporate brands. People make quick judgments about products based partly on color within 90 seconds of viewing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 15

    COLOR PSYCHOLOGY

    -AN Introduction
    Definition
    • Color psychology is the study of color as a determinant of human behavior.

    • It is based on mental and emotional effects colors have on sighted people in all facets
    of life

    • There are some very subjective pieces to color psychology as well as some more
    accepted and proven elements

    • Factors such as gender, age, and culture can influence how an individual perceives
    color.
    The Psychological effects of Color
    While perceptions of color are somewhat subjective, there are some color effects
    that have universal meaning

    Warm Colors Cool Color


    • Evoke warmth because they remind us of • Evoke a cool feeling because they remind
    things like the sun or fire. us of things like water or grass.

    • Warm color advances i.e. they appears to • Cool color recedes i.e. they appear to go
    come towards you away from you
    Color for Marketing & Advertising
    • When it comes to identifying a brand, logo is the first thing customers think about

    • Deals with the emotion the brand wants to convey

    • Also carries a narrative message

    • People make a subconscious judgement about a product in less than 90 seconds of


    viewing

    • FIRST IMPRERSSION IS THE LAST IMPRESSION


    RED
    Warm Color
    Features/Emotions Marketing
    Evokes strong emotions Increases heart rate

    Associated with love, warmth Is used in restaurants to stimulate appetite


    and comfort
    Considered intense or even Creates feeling of an
    angry color that creates feeling of emergency, used for SALE signs in stores
    excitement or intensity
    Works great with impulsive buyers
    YELLOW
    Warm Color
    Features/Emotions Marketing
    Associated with joy, happiness, Presents optimism, youth
    intellect, and energy
    Is used to attract attention of buyers who
    Is an attention getter like to “just look around

    Produces a warming effect, arouses Demonstrates clearness


    cheerfulness, stimulates mental
    activity, and generates
    muscle energy.

    Very tiring for your eyes


    ORANGE
    WARM Color

    Features/Emotions Marketing
    Combines energy of red and happiness of  Can show aggression
    yellow
     Forces you to make a decision: to
    Linked to autumn and the color of dying buy, to sell or to subscribe
    leaves and pumpkins
     Very effective with impulsive
    Represents enthusiasm, fascination, buyers
    happiness, creativity, determination,
    attraction, success, encouragement, and  If used for a brand, promises to be
    stimulation funny, friendly and confident
    BLUE
    Cool color
    Features/Emotions Marketing
    Associated with water and peace  Used in corporate businesses due
    to productivity and neutrality
    Mostly preferred by men  Creates a feeling of safety and
    makes you trust the brand
    Associated with tranquility and serenity

    Seem traditional and conservative

     Perceived as permanency in life ( like ocean


    and sky)
    GREEN
    Cool Color

    Features/Emotions Marketing
     Symbolizes health and  Used for relaxation
    peacefulness
     Associated with wealth
     Symbolizes money
     Used to serve as a symbol of
     Associated with nature fertility
     Reduces depression
     Doesn’t irritate eyes
     Represents development and
    growth
    PURPLE
    Cool Color

    Features/Emotions Marketing
     Combines the stability of blue and energy of  Often used in products for beauty
    red and rejuvenation
    Associated with royalty.
     Represents creativity, rich
    Associated with wisdom, dignity, independence,
    creativity, mystery and magic
    imagination, wisdom of a brand.

    You might also like