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  • Sensor, Gentle Touch Senses Skin Tone Climatic Conditions Age Gender Quantity of Crème To Be Sprayed Fragrance Based On Gender

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    abid ali khan
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    The document describes Nivea spray, which uses sensors to determine skin tone, climate conditions, age, gender and customize the amount and fragrance of cream sprayed. It discusses Nivea's marketing strategy of using consistent branding with real people in ads to transfer goodwill. The marketing section outlines promoting the new product through ads, distributing items at beaches, buses, posters and positioning Nivea as providing all skin needs.

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    Future nivea spray

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    nivea spray

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    The document describes Nivea spray, which uses sensors to determine skin tone, climate conditions, age, gender and customize the amount and fragrance of cream sprayed. It discusses Nivea's marketing strategy of using consistent branding with real people in ads to transfer goodwill. The marketing section outlines promoting the new product through ads, distributing items at beaches, buses, posters and positioning Nivea as providing all skin needs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    6 views4 pages

    Sensor, Gentle Touch Senses Skin Tone Climatic Conditions Age Gender Quantity of Crème To Be Sprayed Fragrance Based On Gender

    Uploaded by

    abid ali khan
    The document describes Nivea spray, which uses sensors to determine skin tone, climate conditions, age, gender and customize the amount and fragrance of cream sprayed. It discusses Nivea's marketing strategy of using consistent branding with real people in ads to transfer goodwill. The marketing section outlines promoting the new product through ads, distributing items at beaches, buses, posters and positioning Nivea as providing all skin needs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    NIVEA SPRAY

    Sensor, Gentle Touch Senses Skin Tone


    Climatic Conditions
    Age
    Gender
    Quantity Of Crème To Be Sprayed
    Fragrance Based On Gender
    STRATEGY
    Common Emotions In All Ads
    Uniform Nivea Logo
    Consistent Lettering And Type Face
    Real, Inspirational People In The Ads
    Transfer Of Good Will
    MARKETING

     Ads Promoting New Product, Facility, Quality


     Distributing Balls At Beaches
     Double Decker Bus
     Hoardings, Mega Posters
     Positioning : All That Skin Needs To Live
     Mono Product Philosophy
    Positioning : Nivea Crème Meets All Skin Care
    Needs
    Mono Product Philosophy

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