Bank Alfalah SWOT Analysis

Bank Alfalah’s Strengths

• Progressive branch banking in Abu Dhabi and Bangladesh

• International Presence in Afghanistan and Bahrain
• Green banking
• Ultra Card facility
• Halal banking services according to muslim laws
Bank Alfalah SWOT Analysis
Bank Alfalah’s Weakness

• Halal Principles may be strong in some region but weak in west

• Banking policy , procedure and promotion
 Bank Alfalah SWOT Analysis
Bank Alfalah’s Opportunities

• Islamic banking is currently rising at twice the rate of conventional

banking
• Micro financing for Farmers and Harvesters
• car financing, home financing and credit card
• Bank Alfalah’s Weakness
Bank Alfalah SWOT Analysis
• Bank Alfalah’s Threats

• HBL’s idea of ubiquity.

• Uncertain corporate strategy
• Policies by State Bank of Pakistan
• Western Bank
• MCB and UBL Threats
Bank Alfalah Core Competences
Key Successful Factors:

• Large Number of branches.

• Rapidly Growing Bank
• Increasing Quality of Port Folio
• High Satisfaction Level of Customers
Strategies at Different Level
• Bank Alfalah Formulates Strategies at different level:

• Corporate Level .
• Business Level
• Functional Level