Cases in Business policy

issues

Boquiron, Clarissa jane

Lozarita, Renz
Lumakin, Noriel
Manalo, Ruby Jane
Mariquit, Regine
The Features:
• All buttons are hidden under a veil
• Camera
Factors the contributed to the success of the Phone
• Access to the internet • Maintains a simple design while incorporating functions that give
• MP3 Chip competitive edge.
• Global Marketing to meet the needs of its consumers globally include
• 52-MB Built-in memory all-out launching all over the world.
• Adopted different strategies in different continents.
• Total support from the top level management.
• Market and competitors analysis
Company Background
• Pioneer in the manufacture of soaps.
• The soaps have become household names.
• Manufactured a Mild beauty soap in the 30’s.
• Manufactured detergents, toothpaste, lotions, and shampoos.
Company Problem:

Decline of Sales
growth for years
Strengths Weakness
-Pioneer in the soap industry - Declining growth sales
- Became household name -Conservative
-Created new product line -Slow-moving
-Gives importance to brand management and new - Bureaucratic
product research, and development -Sales goals are not aggressive

SWOT Analysis
Opportunities Threats
-Joint Venture with a manufacturing -Competitors
company
• Change the current corporate culture
• Engage to Joint Venture
• Create a more aggressive sales goals

Strategy
 Change the current corporate culture to a more modern and
productive one that will boost the productivity of the company.

 Engage to a joint Venture with Giligan’s Gum Company to take

advantage of its massive distribution structure.
 Increase the growth sales per annum by 15%