MODELING FRESH ORGANIC

PRODUCE CONSUMPTION :
A GENERALIZED
DOUBLE-HURDLE MODEL APPROACH

Feng Zhang, Chung L. Huang, and Biing-Hwan Lin

Selected Paper prepared for presentation at the

Southern Agricultural Economics
Association Annual Meeting, Orlando, FL,
Feb 5-8, 2006
 INTRODUCTION
MODEL

DATA AND VARIABLES

EMPERICAL RESULT

CONCLUSIONS REFERENCES

22
 INTRODUCTION
MODEL

DATA AND VARIABLES

EMPERICAL RESULT

CONCLUSIONS REFERENCES

33
 INTRODUCTION

Konsumen AS termotivasi untuk mengkonsumsi

Produk fresh organic selama beberapa tahun terakhir

Natural Foods Merchandiser  penjualan produk

fresh organic meningkat pada tahun 2002 -2003

Membandingkan hasil Model Generalized Double-Hurdle,

Model Cragg’s Independent Hurdle, dan Model Tobit

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 INTRODUCTION
MODEL

DATA AND VARIABLES

EMPERICAL RESULT

CONCLUSIONS REFERENCES

25
 MODEL

 x'   v , if x'   v  0 dan z '  u  0

y
0 , yang lain
u    1   
v   N  0,   2 
 
 dimana v   x' 
   

1  z '     y  x'   /   
L   1  z ' , x'  /  ;   / x'  /  x    y  x'   /      1
 x  x '  / 
y 0 y 0 
  
1  2
1/ 2
  


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 INTRODUCTION
MODEL

DATA AND VARIABLES

EMPERICAL RESULT

CONCLUSIONS REFERENCES

27
DATA AND VARIABLES ( 1 )

8
 DATA AND VARIABLES ( 2 )

7.052 orang 9
 INTRODUCTION
MODEL

DATA AND VARIABLES

EMPERICAL RESULT

CONCLUSIONS REFERENCES

210
EMPERICAL RESULT

11
EMPERICAL RESULT

12
 INTRODUCTION
MODEL

DATA AND VARIABLES

EMPERICAL RESULT

CONCLUSIONS REFERENCES

213
 CONCLUSIONS

Model Cragg’s
Independent
Model Model Tobit
A Generalized
Double - Hurdle
strategi pemasaran yang ditargetkan pada
pendapatan yang lebih tinggi, dan konsumen
yang berpendidikan lebih tinggi, lebih efektif
baik dari segi konsumen baru maupun dalam
hal menarik lebih banyak penjualan
dari konsumen saat ini.

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 INTRODUCTION
MODEL

DATA AND VARIABLES

EMPERICAL RESULT

CONCLUSIONS REFERENCES

215
 REFERENCES ( 1 )

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