PROPAGANDA

 intended primarily to serve

the interests of the consumer
 spreading of information in
order to influence opinion
and to manipulate other’s
people beliefs
 BAND WAGON
 persuasive technique
that invites you to join the
crowd
Everybody’s doing it!
Why is this an example of Band
Wagon?
 TESTIMONIAL
 a well known people or authority figures
endorse the product services using their
words
 “If a celebrity uses it, it must really works”.
 TRANSFER
When a product is sold by
the name or picture of
famous person or thing but
no words from the said
person or thing
 REPITITION
 word o phrases are
repeated several times
for effect
 List down 10 commercial/products and check
the appropriate propaganda strategy used in
each advertisement.
PRODUCT BANDWAGON TESTIMONIAL TRANSFER REPITITION
1.Tide 
Powder
Choose your favorite products may it be shampoo;
shoes, etc. advertise it to your friends so that they,
too will subscribe or use it.
Make sure to promote in two ways:
1 .Using propaganda technique
2 .presenting the whole truth
ADVERTISEMENT
Using Propaganda Telling the whole truth
Product