Evaluating CSR for

Business Sustainability
How Corporate Social Responsibility protects Communities and Profits

Argosy University Dr. Cal Berkey

W7000 Advanced Study and Writing
Module 8
August 20,2010
Gena Gibbs
 Abstract

Corporate Social Responsibility (CSR) raises

 Profits

 Social empowerment

 Business Accountability

 Strengthens Business and Government relationships

 Strengthens Human and Political Rights

 Promotes reverence for Globalization

 Introduction

CSR is a multi faceted strategy as follows:

To empower disenfranchised people
To justify the expansion of MNCs
To share communication technology
To create a new inheritance to developing countries
To strengthen political ties with Governments
To revere trustworthiness by promoting cultural diversity
 Literature Review
Evaluate CSR issues in International Banking as follows:


Economic
Economic && Sustainable
Sustainable development
development

Determining
Determining Price
Price && Value
Value

Social
Social && Ethical
Ethical Investments
Investments

Reducing
Reducing information
information costs
costs

Controlling
Controlling Usury
Usury

Monitoring
Monitoring regulations
regulations compliances
compliances

Rewarding
Rewarding responsible
responsible banking
banking
 Literature Review
Evaluate CSR in 7 Countries as follows:


China
China

Mexico
Mexico

Pakistan
Pakistan

India
India

Russia
Russia

Bulgaria
Bulgaria

Nigeria
Nigeria
 China

 Philanthropic donations to 2008 Earthquake Victims

 Strengthening of corporate political attachments

 Created channel of exposure for firm’s executives

 Removed red tape to obtain resources

 Defined corporate image to increase profitability

 Established new markets in developing countries

 Forges new legacy to close the digital divide

 Mexico

 CSR Leadership dominated by Local businesses

 Environmental standards based on UN guidelines

 Low Labour relations limit the mobility of women

 Community philanthropy teaches social respect

 Internships encouraged for knowledge transfer

 Pakistan

 Tobacco companies spearhead social awareness

 Reduce, Recover, and Recycle Principle enforced

 Avoidance of using pesticides and chemicals

 Reduce unemployment through job creation

 Established hospitals and free medical attention for

poor people
 India

 CSR in rural India stimulates literacy

 Opportunity to create new market in India

 Building sustainable development & economic

reforms
 Mobile units introduce computer technology to
close digital divide in poverty-stricken areas
 Promotes national developmental transformation
 Russia and Bulgaria

 Promoting human and political rights awareness

 Evaluating resource allocation for buying, work,

invest, or community activity support
 Chronic shortage of goods and services shift
priorities
 Civil rights abuses spread citizenry ambiguity

 Former communist countries want life and liberty

protection
 Nigeria

 Nigerian internal corruption caused by exposure to

Western capitalism
 Weakened compliance exposed government to
exploitation
 Managers allowed to disregard international labour and
environmental standards.
 Nigerian high percentage profits opened up bribery and
corruption practices.
 National attitudes of others geared to follow the US
approvals on environmental stewardship.
 Results

Why promote CSR practices worldwide?

 To protect business for political, social,
and economic reasons
 To attract other businesses, clients,
governments and community attention
to increase visibility and profits
 Discussion

 Is CSR Human and Political Rights issues an

argument for creationism?
 How are cultural barriers broken to welcome a
foreigner in one’s home country?
 What does Hofstede teach about CSR and value
dimensions?
 What are you doing to promote human rights?
 References

 Amaeshi, K., & Amao, O. (2009). Corporate Social

Responsibility in Transnational Spaces: Exploring Influences
of Varieties of Capitalism on Expressions of Corporate Codes
of Conduct in Nigeria. Journal of Business
Ethics: Supplement, 86, 225-239.  Retrieved August 9, 2010, from
ABI/INFORM Global. (Document ID: 1912363091). 
 Deresky, H., (2008). International Management: Managing Across
Borders and Culture: Text and Cases (6th Ed.), Pearson
Education Inc., Upper Saddle River, New Jersey
 Luo, X., & Zhang, J. (2009). Institutional or Instrumental: What
Affects Corporate Social Responsibility Behavior In Emerging
Economies? Academy of Management Proceedings, 1-6.
Retrieved from Business Source Elite database on 25 July 2010.
 References

 Muller, A., & Kolk, A.. (2009). CSR Performance in Emerging

Markets Evidence from Mexico. Journal of Business
Ethics: Supplement, 85, 325-337 (Document ID: 1667541261). 
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 Nazir, M., Iftikhar, M., Rana, A., Sadiq, N., & Ahmed, F. (2010).
Reviewing Corporate Social Responsibility Initiatives of Tobacco
Industry in Pakistan. Interdisciplinary Journal of Contemporary
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 References

 Puncheva-Michelotti, P., Michelotti, M., & Gahan, P. (2010).
The Relationship Between Individuals' Recognition of Human
Rights and Responses to Socially Responsible Companies:
Evidence from Russia and Bulgaria. Journal of Business
Ethics, 93(4), 583-605.  Retrieved August 9, 2010, from
ABI/INFORM Global. (Document ID: 2022195951).
 Scholtens, B. (2009). Corporate Social Responsibility in the
International Banking Industry. Journal of Business
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ABI/INFORM Global. (Document ID: 1675577191).
 Senia, A. (2007). Developing countries gain mindshare. Telecom
Asia, 18(1), 33. Retrieved from Business Source Elite database
on July 25, 2010.
 References

 Tan, J. (2009). Multinational Corporations and Social

Responsibility in Emerging Markets: Opportunities and
Challenges for Research and Practice. Journal of Business
Ethics: Supplement, 86, 151-153.  Retrieved August 9, 2010, from
ABI/INFORM Global. (Document ID: 1912363061). 
 Vidhi A Chaudhri.  (2006). Organising Global CSR: A Case Study
of Hewlett-Packard's e-inclusion Initiative*. The Journal of
Corporate Citizenship, (23), 39-51. (Document ID: 1197974361). 
Retrieved from ABI/INFORM Global on July 25, 2010.
 Zhang, R., Zhu, J., Yue, H., & Zhu, C. (2010). Corporate
Philanthropy Giving, Advertising Intensity, and Industry
Competition Level. Journal of Business Ethics, 94(1), 39-52. 
Retrieved August 9, 2010, from ABI/INFORM Global.
(Document ID: 2055942331).