British newspapers part

2
  The mail on Sunday proposed that what jon holmes said in his story is
fact, that he was simply ‘sacked for being a white man’. But when
looking at other news pages such as the independent we see that this
isn’t the whole truth, it says that’s what he claims that that is the soul
reason why he was axed from the now show.
 The dangers with this is that people who read the headline just for
face value, and don’t go ahead to read the article or read other news
companies stories, is that they will begin to assume that the bbc is
‘bbc sacked being raced for not letting a comedian presenter do the job hes been
doing for a 18yrs. This could therefore lead to inaccurate accusations
me for being a being aimed at the bbc who in actual fact haven’t done anything
wrong. This goes along perfectly with albert banduras social learning
white man’ theory as the mail on Sunday have completely twisted his words and
hyperbolised the claims he had made. The headlines say that he said
he was sacked but in actual fact his contracted had ran out.
 The actual reason why he was asked to leave the show was because
they wanted to introduce more women and diversity to the show than
they’ve had before, which is far from the story that homes has put
forward
  The effects of the media build upover time, you start to accept
what the media is saying as it is being engraved into your brain
over a long time. This is due to the repetition of deceptive
George comments

gerbners  There is an ideology of the media known as being mainstream

which completely groups people together within society. Once a
cultivation dominant ideology has been repeated for a prolonged amount of
time within the media it becomes a mainstream concept.
theory  If a group of people within society are being portrayed within the
media in a negative way, the public will begin to perceive that
group in that way.
  Mean world syndrome is a term based off of the theory proposed
by the George Gerbner to describe a ‘phenomenon whereby
Mean world violence-related content of mass media makes viewers believe
that the world is more dangerous than it actually is.’ he created
syndrome this when tv came about and started grabbing people in
  We get ideas of how gender roles are within the media through
Van zoonens discourse, a conversation from the audience and the media being
presented to them.
feminists  Gender roles and their stereotypes are reinforced through media.
theory
She believes that our ideas about gender change depending on the
historical and cultural context
 She believes that women are objectified in the media, to be
looked at, bought, sold. Eye candy that has no identity.
 Perfume ads (no face portrayed, just legs). Male hero movies,
women are portrayed as a damsel in distress that’s unconscious
wearing revealing clothing. Also within music videos.
  This illustrates that we live in a patriarchal society. The idea of
objectification is due to the fact that there is a patriarchy and the
men who are high up on the scale are putting out the media of
objectified women.
…  Women are presented to be emotional, nurturing and domestic or
a trophy of beauty.
 Whereas men are individual, suited to business and politics
 She often believes that men and womens bodies are represented
differently, women are objectified as sex symbols with no
personality, their bodies are perfect naturally they are just born
that way with no effort.
 Whereas men are shown as spectacles of achievement. They’ve
worked so hard and been through so much to be where they are.
  Press complaints commission
 Ended in 2014
 It was a self-regulating system of news. Was set up by newspaper
companies.
 Editor of news of the world Andy Coulson began getting accused
Pcc shutdown of hacking into a missing and later found murdered girl, milly
dowler. The news of the world was going into her voicemail and
deleting voicemails. It was seen there was activity on her phone
bill, when in actual fact it was just the news of the world looking to
find deeper information for their articles. He denied any
knowledge.
  The leveson inquiry was a public inquiry into the culture, practices
and ethics of the British press after the 2011 phone hacking
Leveson scandals came out. Public hearings were held throughout 2011 and
inquiry 2012
 Nowadays the news regulation has progressed more than it was in
2011 during the phone hacking scandals, but has not become in
anyway advanced. The leveson inquiry helped for a short period of
time to help regulate media prints more efficiently, as the
detrimental effects that it would have on the families helped for
the press to wake up a bit. Over time this enforcement of the
leveson inquiry has faded away and we are left with similar
regulations that we were stuck with prior to 2011.
  The outcome of the pcc failing and the leveson inquiry not
becoming law and merely guidelines, two organisations were
created.
 The IPSO and the IMPRESS
 Ipso is ran on the basis of being an independent press
Media organisation. It is very self regulating and very similar to the old
pcc. More newspapers tend to regulate through IPSO as it is done
regulation by media press regulators
 On the other hand IMPRESS is actually independent and follows
the recommendations of the leveson inquiry. This body will defend
individuals in a more of an impartial way than IPSO would.
 The guardian is a left wing paper and therefore want to help victims of
the Grenfell tower incident as they deserve justice for something that
was not their fault.
 There is a central image of a woman with a missing child photo and
sharing it about a crowded area, this can be seen as a biased image as
it is creating sympathy around victimised families. With the emotional
headline above stating that ‘some victims of the tower blaze may
never be identified’. This is again a biased headline as you can simply
scan over this title and it will fill audiences with empathy towards the
victims. The wording choices of all major titles and subtitles have been
meticulously picked to pull emotions from all of their readers and
therefore their audience will find it in them to donate to search party
causes.
 ‘from hospital to hospital, the families still searching.
 The colouration choices of the whole newspaper are very mellow and
blue, partly being that the guardians signature colour is blue but there
is not one pop of colour within the two images on the front of the
cover. Therefore giving the mood and tone of this issue to be very
melancholy
Explain how the
 1 intro: what is free press? Who can set up a newspaper in a democracy? In the UK we are a democracy meaning that
political context in anyone within our countries can create and run a newspaper as we have ‘free press’, this allows papers to be free from
regulation or government control. There are independent press regulation bodies which can not enforce their regulations
by law but they are advisory guidelines. As a result of our nations free press it allows owners to dictate on their own
which newspapers terms what they write about and what political party they lean towards, therefore having an effect on their ideology.
This can be seen in the Daily Mail and the Guardian

are produced,  2 Who owns these 2 newspapers? Short biography and background it was founded in 1896 and is the biggest selling
newspaper in the uk with 2.9 million readers. Lord Rothermere owns the Daily Mail along with being the chairman of the
Daily Mail and General Trust. The Guardian is owned by the Scott Trust Ltd which was established in 1936 by John Scott
influences their owner of the Manchester Guardian protecting the paper from being influenced by a private owner or editor. Alex graham
has been the chairman of the trust since 2016

ownership and  3 What are the owners political connections and beliefs the daily mail has very conservative views which can be seen in
their support of brexit. Fairly strong anti immigrant rhetoric, and their disdain for left wing politicians like Corbyn. They
also support traditional values shown in their love for the royal family and serif fonts ‘good old fashioned Britain’
regulation. Refer to The Guardian is more left wing, supporting labour and lib dems. In opposition to The Daily
Mail they are in favour of remaining in the EU despite showing both sides of an issue. The fact that both
newspapers are able to criticise the prime minister of the UK, the country in which they are published, demonstrates
the guardian and that the free press in the UK is not dictated to by the sitting government and newspaper owners can represent their
views without fear of prosecution.
like immigrants, traditional values
the daily mail: conservative, pro brexit, don’t
the guardian: left/centre, cosmopolitan, multicultural,
usually support labour but also lib dems
the daily mail  4 Who is the target audience daily mail: working class 2.9million readers guardian 0.9 million readers middle class

newspapers you  6 How are papers regulated in the UK to limit or avoid too much political bias? PCC, leveson, impress ipso leveson
enquiry was an investigation into the news of the world phone hacking scandal and also the wider issues of how
newspapers investigate and re3port their stories. However the recommendations of the enquiry were never made legal
have studied to PCC was closed in 2014 because it was ineffective
Ipso is self regulating and set up by newspapers
impress is independent and follows recommendations of
support your enquiry neither the new regulatory bodies have legal mandate `

answer
  As technology as progressed more and more people have smart
phones that can access the internet and therefore able to read
news papers on their phones on the go. This is a main reason why
print newspapers are becoming less common as those who do
have their phones will find it more convenient to just pick up their
Why are phone, which they use all the time, and just go online and read the
newspapers news articles. Whereas with print media you must go out and
purchase them. The public would much rather be able to read their
moving onto favourite newspaper, for free, in the comfort of their own home.
 The Guardian reported that ‘Figures show 55% of adults use
digital internet to read or download content from papers, broadcasters
platforms? and online-only websites’
 Not only are people just getting their news on their phones,
computer and tablets, but also from purpose built reading
technology such as the amazon kindle book, this was included in
the Guardians report.
  https://www.dailymail.co.uk/home/index.html
 https://www.theguardian.com/uk
The online  https://twitter.com/guardian
paper hyper  https://twitter.com/mailonline

links  https://www.instagram.com/dailymail/
 https://www.instagram.com/guardian/
  Online definition:
 Cultivation Theory Cultivation theory states that the more a
person is exposed to a message provided by the media, the more
likely that person is to believe the message is real. Introduction
George Gerbner’s Cultivation Theory is an extremely important
Gerbners principle in public relations for several reasons.

cultivation
 Gerbners theory within newspapers explains how individuals of
theory the public buy a newspaper that won’t alter their opinions, but it’ll
reinforce them.
 Mean world syndrome - daily mail and the guardian – reader
values