BUSINESS PLAN OF COLOR

FRIED RICE
 THE BUSINESS THAT I WILL DEVELOP IS AN EFFORT IN THR FIELD OF CULINARY NAMELY
COLOR FRIED RICE. THIS IS BECAUSE I LIKE COOKING, ESPECUALLY FRIED RICE. IN ADDITION,
SIMILAR PRODUCTS ARE NOT YET ON THE MARKET, SO THE POSSIBILITY OF BEING ABLE TO
COMPETE WITH OTHER PRODUCTS. STRATEGUC LOCATION IN THE CAMPUS AREA IS ALSO ONE
OF THE MOTIVATIONS FOR ESTABLISING THIS BUSINESS.
THE PRODUCTS ARE OFFER ARE CULINARY PRODUCTS IN THE FORM OF FRIED RICE WITH
VARIOUS COLORS AND VARIOUS DRINKS.
 EXCELLENCE

• HAS A UNIQUE AND ATRRACTIBE APPERANCE WITH VARIOUS COLORS DEVIRED FROM
MATURAL INGREDIENTS
• HAS A DIFFERENT TASTE FROM ORDINARY FRIED RICE
• PRESENTED IN AN INTERESTING AND CAPTIVATING FORM
 MARKET ANALYSIS

• WE PRESENT TASTY AND INTERESTING FOOD AT PRICESBTHAT ARE TAILORED TO THE STUDENTS
POCKETS.
• A STRATEGIC PLASCE IS INDEED BENEFICISL ESPECIALLY IN A CROWDED AREA SUCH AS
CAMPUS. CULINARY BUSINESS IS A PROMISING BUSINESS BECAUSE UT IS A PRODUCT THAT IS
ALWAYS SOUGHT AFTER BY PEOPLE. TO ATRRACT CONSUMERS, SELLERS OFFER THEIR
PRODUCTS AT LOW PRICES, GOOD TASTE, AND A COMFORTABLE PLACE
 PRICE

THE PRICE WE SET IS STANDARD PRICE THAT HAS BEEN ADJUSTED TO THE STUDENT BAG.
THAT IS AROUND RP 8.000 - RP 10.000
 MARKETING STRATEGY

1. MEDIA BANNER
2. WITH INTERNET MEDIA
3. PROMOTION
• IF CONSUMERS BUY 3 PORTIONS OF COLOR FRIED RICE, WE WILL GIVE 1 PORTION FOR
FREE