Dummy Startup Zero Sum

Budget
Books and Coffee Cafe

Presented By:
Anurag (15/ICE/010)
Content
• Introduction
• Requirements
• Budget
Aroma and Pages
Coffee and books, the perfect pairing for your day.
Aroma and Pages would be a perfect place for the coffee and
book lovers. Located around Noida sector – 135, it would be
the perfect place for corporate employees to have a break and
chill around and have a read.
Around more than 20 varieties of perfectly brewed coffees
and beverages, with comfy sofas, tables, proper lightning and
trained staffs at service, everything aligned so well to give
home like feel while you’ll have your perfect reading partner
along.

“ The secret to a well balanced life is a cup of tea in one hand

and a good book in the other.”—The Tea Spot.
Requirements
Funds
Commercial Space, spacious enough to incorporate around
20-plus customers at a time, 3 regular counters, 1 quick
service counter, a staff room, reading area, meeting area,
and separate washrooms for different categories.
3-4 brewing machines,
Room for holding inventory,
sofas, 8-10 round tables and chairs.
Website for home delivery services,
Insurance
A perfect plan for promotion
Complaint service area
 Budget
Startup Expenses:
• Legal Work – Rs.1,00,000
• Promotions – Rs.2,00,000
• Insurance – around 65% of total sales (around Rs.3,00,000.)

Fixed Costs:
• Commercial Space – Rs.40.50 Lacs. (900 sq.ft. @4500/sq.ft.)
• Furniture, Books, Decorations – Rs.5,20,000.
• Machines – Rs.2,40,000
• Cost of maintaining website – Rs.20,000/month
• Cost of Coffee Mugs, Storage Containers, etc – Rs.2,00,000
Variable Expenses:
• Cost of Coffees + Inventory – Rs.1,20,000
• Electricity and water cost – Rs.1,50,000/month
• Maintenance Cost – Rs.1,50,000/month
• Employees Salary – Rs.1,75,000/month

Expected Earnings
Average price per customer – Rs.300
Average customer reach per day – 50
Earning per day – Rs.15000 (or Rs.450000/month)
Annual Earning – Rs.54,00,000