ADVERTISEMENT

BY
NURUL AULIA
PROFILE

Name : Nurul Aulia

Date of Birth : Palembang, January 16th 2000
Address : Palem Merah Street
Company : NA Advertising
TOPICS
Section 1 :
• Company Profile
• History of Company
• Structure Organization
• Products

Section 2 :
• Product for Advertisement
• Cast Profile
• Story Line
• Backsound

Section 3 :
• Advertisement
SECTION 1
ABOUT COMPANY PROFILE

Coca-Cola Amatil Indonesia (CCAI) is a leading

manufacturer and distributor of non-alcoholic ready to drink
beverages and has been operating in Indonesia since 1992.
It manufactures and distributes under license, the trade
market products of the Coca-Cola Company.
Coca-Cola Amatil’s (CCA) head office is in Sydney,
Australia, and the Company is listed on the Australian
Securities Exchange. CCAI’s parent company is one of
Australia’s ‘Top-20’ listed companies.
HISTORY OF COMPANY

Coca-Cola was introduced to Indonesia in 1926 and was locally

produced in 1932. After being shut down in 1942, Coca-Cola started
being produced again by the Indonesian Bottler Limited (IBL), a
national company founded by TH Ticoalu, Tatang Nana, and Harry
Handoyo. The plant was producing 1.000-1.500 cases of Coca-Cola
a day, employing 25 people and supported by 3-7 distribution trucks.

Since the 1960s, a range of The Coca-Cola Company’s products

has been introduced to the Indonesian market. And by 2000, 10
bottling operations consolidated under Coca-Cola Amatil Indonesia.
 STUCTURE ORGANIZATION
General Manager

Secretary to GM
Corporate affair
officer

Finance General Sales Business System Human Resources

Technical Operation
manager and Marketing Manager Manager
and Logistic Manager
Manager
PRODUCTS

• Coca-Cola
• Sprite
• Fanta
• Frestea
• Minute Maid
• Aquarius
• Ades
SECTION 2
 PRODUCT FOR ADVERTISEMENT

Fanta was introduced 1960s and has been distribute

d around the world with teenagers aged 12-19 being the
largest number of its consumers. There are more than
70 kinds of Fanta fruit taste in the world today with
Orange being the largest volume contributor, while in
Indonesia, Fanta is identical with the Stawberry variant.
In Indonesia, Fanta was first introduced with the
Strawberry variant. Costumers around the world,
particularly teens, fondly associate Fanta with happiness
and special times with friends and family. This positive
imagery is driven by the brand’s fun, playful personality,
which goes hand in hand with the bright color, bold fruit
taste, and tingly carbonations.
ACTRESSES

Name : Nurul Aulia

Date of Birth : Palembang, January 16th 2000
Address : Palem Merah Street

Name : Rabi’atul Aisyah Therik

Date of Birth : Palembang, January 23rd 1999
Address : Poltek Street
ACTRESSES

Name : Chelia Novi Saputri

Date of Birth : Tugumulyo, November 20th 1999
Address : Srijaya Negara Street No. 84

Name : Sri Herlia

Date of Birth : Prabumulih, July 24th 1999
Address : Lunjuk Jaya Street
STORY LINE
First Scene
Second Scene
Third Scene
Fourth Scene
BACKSOUND

Jingle Fanta
SECTION 3
ADVERTISEMENT
Thank You