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analyze how various media


drive different forms of 01
global integration
compare the social impacts of
02
different media on the process
of globalization
explain the dynamic between 03
local and global cultural
production; and
• CHANNEL OF
COMMUNICATION USED TO
CONVEY MESSAGES

• COMES FROM DIFFERENT


FORMS
THE PROCESS OF
EXPANSION AND
EXTENSIFICATION OF
SOCIAL RELATION OF
CONSCIOUSNESS ACROSS
WORLD TIME AND SPACE
•entails the spread of various
cultures
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KOREAN RAPPER THE PSY , WAS CATAPULATED TO FAME BY HIS SONG


GANGNAM STYLE
• BTS AND THE GANGNAM CITY
• GRANT GUSTIN AND INSTAGRAM QUEEN 2015 -2O18
MS. SELENA MARIE GOMEZ
• LOCATED AT LOS ANGELES , CALIFORNIA
• LOCATED AT LOS ANGELES , CALIFORNIA
• DIFFERENT LOGO OF WALT DISNEY
• DIFFERENT LOGO OF WALT DISNEY
• NOTIONS OF LGBTQ
• RELIES ON MEDIA AS IT'S
MAIN CONDUIT FOR THE
SPREAD OF GLOBAL
CULTURE AND IDEAS
•THIS ONLY MEANS THERE IS AN INTIMATE
RELATIONSHIP BETWEEN GLOBALIZATION
AND MEDIA WHICH WE MUST BE
UNRAVELED TO FURTHER UNDERSTAND THE
CONTEMPORARY WORLD
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•HOWEVER, WHEN COMMENTATORS REFER
TO MEDIA , THEY MEAN THE
TECHNOLOGIES OF MASS COMMUNICATION
•PRINT MEDIA INCLUDES
BOOKS,MAGAZINE, AND NEWSPAPERS.

•BROADCAST MEDIA INCLUDE RADIO,


FILM, AND TELEVISION.
•WITHIN THE CATEGORY OF INTERNET
MEDIA , THERE ARE E-MAILS, INTERNET
SITES, SOCIAL MEDIA, AND INTERNET
BASED VIDEO AND AUDIO
PRINT MEDIA
PRINT MEDIA
SOCIAL MEDIA
•A MEDIA THEORIST
•ONCE DECLARED THAT
''THE MEDIUM IS THE
MESSAGE
• For example, reading a description of a scene in a
newspaper has a very different effect on someone
than hearing about it, or seeing a picture of it, or
watching a black and white video, or watching a
colour video.
•McLuhan was particularly fascinated by the
medium of television, calling it a "cool" medium,
noting its soporific effect on viewers. ?
•He took great satisfaction years later when
medical studies showed that TV does in fact
cause people to settle into passive brain wave
patterns.
• One wonders what McLuhan would make of
the Internet, the most powerful medium we
have yet invented, driving integration of the
global village he foresaw?
•IN SIMPLER WORDS, HE DID NOT MEAN THAT
IDEAS “(MESSAGES) ARE USELESS AND DOES
NOT AFFECT PEOPLE.
•RATHER, HIS STATEMENT WAS AN ATTEMPT
TO DRAW ATTENTION TO HOW MEDIA AS A
FORM OF TECHNOLOGY RESHAPE SOCIETIES
•THUS, TELEVISION IS NOT
A SIMPLE BEARER OF
MESSAGES,IT ALSO
SHAPES THE SOCIAL
BEHAVIOR OF USERS AND
REORIENT FAMILY
BEHAVIOR
MARSHALL MCLUHAN
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What may be done at any time will be done
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any time will be done
at no time . If you
would have a thing.

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What may be done at any time will be done at no time . If you would have a thing.
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What may be done at any time will be done at no
time. If you would have a thing well do ne, do it
yourself.
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Unyielding Unyielding
When I am differnent When I am differnent
from the world from the world
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