Friday, June 28, 2019 1

Presented To: Prof. Tanzeel-UR-Rehman

Group Members:
• Muhammad Shabbir Ali (Roll No. 17)
• Shahryar Abbasi (Roll No. 13)
• Rana Usama (Roll No. 49)
• Hamza Nadir (Roll No. 41)
• Murawat Sultan (Roll No. 17)
Friday, June 28, 2019 2
 Effectiveness of Facebook and
Mobile Marketing
Friday, June 28, 2019 3
 Facebook Marketing
Friday, June 28, 2019 4
Facebook Marketing:

Facebook marketing means that, “You use Facebook as a

source of advertisement of your company to increase your
company’s sales”.

So here are some of the benefits of Facebook Advertising

that increases the market sales.

Friday, June 28, 2019 5

Your customers spend most of their time on Facebook:

80% of all Internet users use 1.86

Facebook. Even 65% of adults over the 1.74
age of 65 use Facebook. It has over 1.85
billion users. Most users check their 1.23
Facebook page multiple times per day. 1.15
Regardless of who your customers are,
they are using Facebook. And, they use it
daily. Therefore, one of the most
important benefits of Facebook
Monthly Daily Mobile Mobile Daily
advertising is that your customers use it
daily. Facebook Active User Profile (In Billions)

Friday, June 28, 2019 6

Facebook Advertising is the cheapest form of advertising:

Another major benefit of Facebook advertising

is that it is one of the cheapest forms of advertising.
You can literally spend $5 and reach 1,000 people. It
does not make sense to spend more in radio ads,
television commercials, billboards, and other
traditional media to reach the same audience.

Friday, June 28, 2019 7

Facebook advertising is fast:

Facebook advertising is fast. It

drives immediate results. You start
reaching thousands of people today. If you
are looking for a fast way to drive traffic
and conversions, Facebook advertising is
the best solution.

Friday, June 28, 2019 8

Facebook advertising can help you break into new markets:

Facebook advertising can help

you expand into new markets. If you are
bringing a new product or service to
market, you can use Facebook
advertising to increase its exposure.
Facebook advertising will help you test
the market, at your own pace.

Friday, June 28, 2019 9

Facebook advertising is mobile:

Mobile is the future of online. 50% of

all Internet users are mobile. Over 84% of
Facebook users access Facebook from a mobile
device. In fact, Facebook is one of the largest
mobile applications that exist today. If you are
following the trends of advertising, Facebook
advertising will not fail you. You are able to
advertise to your audience on the devices they
use every day.

Friday, June 28, 2019 10

Facebook advertising is most cost-effective advertising
investment you can make:

Facebook is the most cost-effective

advertising investment any business can make.
The benefits of Facebook advertising are endless.
You can double, triple, or quadruple your
business growth with Facebook advertising. It is
cheaper than almost every alternative source of
advertising. The targeting options are more
precise than the rest.

Friday, June 28, 2019 11

 Mobile Marketing
Friday, June 28, 2019 12
Mobile Marketing:

Mobile Marketing is a multi-

channel, digital marketing strategy aimed
at reaching a target audience on their
smart phones, tablets, and/or other mobile
devices, via websites, email, SMS and
MMS, social media, and apps. So, here
are some of the mobile marketing
strategies.

Friday, June 28, 2019 13

SMS Marketing:

SMS or text message marketing is another

popular strategy that big companies use that also
works incredibly well for local businesses. It
allows you to send text messages to customers to
notify them about special sales, promotions, and
other notifications such as shipping updates or
reservation conformations. Two way SMS
messaging can also provide a better customer
service experience because it provides quick, on-
the-go answers.

Friday, June 28, 2019 14

Superior Quality Conversions:

Our research indicates that conversion

rates are 10 times higher on a phone than on
the average landing page. Basically, this
means that if a prospect calls you, they are
10 times more likely to buy your product
than if they simply visit a landing page.

Friday, June 28, 2019 15

A ‘Captive’ Audience:

If you have a smart phone you know

how hopelessly addicted you are to it. You
know that you can’t make it through a meal,
a movie or even a trip to the restroom
without checking your phone. You are a
captive prisoner to your phone. This makes
marketers smile. Marketers have long tried
get their message in front of potential
consumers.

Friday, June 28, 2019 16

Local Benefits:

Google says that 95% of smart phone users look up local

information regularly. 88% of these users take action within a day.
This indicates that there are immediate needs searchers are trying to
address.

Friday, June 28, 2019 17

Conclusion:

• Facebook and mobile marketing are very effective in terms of

other sources of advertisement. They are very easy and cheap.

• They don’t need any kind of expense.

• On a single click you can send your message to million.

Friday, June 28, 2019 18

Friday, June 28, 2019 19