ABSOLVE -Vapour

Adsorption Refrigeration
- Zain Ansari
MGW6212000
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 PROBLEM
• High electrical consumption in air conditioning and
refrigeration equipment (around 1 unit per hour)
• High cost of electricity (around Rs.8 per unit)
• Refrigerant is not environmentally friendly
• Non renewable electricity being major source of power
in India(65%) causing pollution
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 SOLUTION
• A refrigeration system using renewable energy sources like solar power or
waste heat of flue gases, water, etc.
• Use of environment friendly refrigerant i.e. water

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 APPLICATIONS
• Industrial refrigeration
• Cold rooms for food preservation
• Coolers in commercial buildings
• Residential refrigeration
…… and many more

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 PRODUCT
• Use of Vapour adsorption process instead of traditional vapour compression
process
• Conventional energy consuming compressors are replaced by silica gel based
generators
• Use of conventional or waste heat source having minimum temperature of 600C
• Cooling capacity of 1 TR
• Minimum cooling temperature of 50C

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 MARKET SIZE AND SEGMENTATION

For Conventional refrigeration:

• Market size of Rs. 195 billion in India

• CAGR of 10% for next 5 years
• Market penetration of 25%

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 COMPETITION
• LG, Samsung, Whirlpool, Godrej, Samsung, Bluestar, Daikin, Voltas,
Thermax etc. involved in conventional refrigeration

• No competitor in vapour adsorption refrigeration market

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 COMPETITIVE ADVANTAGE
• Minimum operational cost
• High operational life (5 - 10 yrs)
• Environment friendly
• Ease of operation
• First to market

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 BUSINESS STRATEGY
• Around 3000 factories in and around Mumbai
• These factories to be targeted
• Initially, Sales per month expected to be 3
• Expansion of customer base to other areas of Maharashtra by next 2 years
• To expand to other sectors like residential, commercial by next 4 years

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 FINANCIALS
• Price per unit Rs. 120000
• Skimming strategy
• Break even – 2 units per month
• Expected sales – 3 units per month

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 MARKETING
• Trade fairs

• Email marketing

• Door-to-door sale

• Content marketing
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THANK YOU

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