• Why supermarket giant down and why alfa mart and indomaret increase

• Point yang di cari dalam tugas ini dan di analisa adalah

• - purchase
• - marketing
• - sales
• - finance
• - man power
• - production cost (energy, aquipment, improvisastion)
 Down
Why And
Supermarke
?

INCREASE
 BACKGROUND
Giant history
• Giant is one of the largest retail networks in
Indonesia. Coming from a neighboring
country, Malaysia, this retail network has two
concepts, Giant Extra and Giant Express.
Indonesian giant brands together with aptik
Guardian and Hero Supermarket are under
the banner of PT. Hero Supermarket Tbk.
• • In February 1998 PT. Hero Supermarket
holds a strategic alliance with Dairy Farm
Hongkong, a member of Jardine Matheson.
• • This collaboration is also realized by joining
Dairy Farm executives in the board of
directors and commissioners of PT. Hero
Supermarket Tbk.
• This collaboration is manifested in the
form of Dairy Farm International's
management contribution to Hero's
management
• • Successful giants were previously developed in
Malaysia and Singapore by Dairy Farm
International.
• • Based on the belief in the similarity of culture
with Malaysia, Hero then developed Giant in
Indonesia.
• • Dairy Farm itself only provides technical support
in developing Giant companies in Indonesia.
• • In Indonesia, on July 26, 2002 the first Giant
Hipermarket was opened at Villa Melati Mas,
Serpong-Tangerang. In Bogor, Giant hypermarkets
were established on 25 August Source of Company
Data Year Source of Company Data Year
 • VISION :
• MISSION :
• We enhance and motivate the best Become a leading retailer in Indonesia
local talent in the company. in terms of sales and long-term
stakeholder value creation.
• We strive to be the best for
customers, simpler for employees and
cheaper for companies. • AIM :
• We as retail pioneers in Indonesia will
continue to work together to grow • Leader of cheap prices in Indonesia.
along with the development of our • Leader in Promotion.
country, advance our company and
improve the welfare of our • Develop & train employees.
stakeholders.
Purchase
 Marketing
a. Marketing Strategy The principal principles b. Marketing Functions Run In its business
used as the mainstay of Giant Hipermarket's
marketing include: activities,
1) Make a clean and comfortable shopping • Hipermarket also performs marketing
place.
functions. The marketing functions are
2) Give shopping convenience and practicality. divided into 9 functions, namely
3) Offer a complete and inexpensive shopping Merchandising, Purchasing, Sales,
place.
Grading and Standardization, Store
4) Show friendly and charming service. and Warehousing, Transportation,
• The marketing tips that can be observed by Shopping, Communication and Risk
Giant Hipermarket are:
Taking.
1) Selling quality products.
2) Give a discount.
3) Sales promotion.
4) Advertising (adversting).
Sales
Finance
 Man power

As part of the efforts to realize 1. Get the basic right

the human resource This first strategy is the
governance, HERO implementation of basic principles in
HR governance that emphasizes the
Group has a strategic administration management of
programme for human coworkers, which shall be done
resource management accurately and completely with
by emphasizing 5 (five) main timely service delivery.
aspects that are synergized
and aimed to created qualified
human resources in a
sustainable manner. These
2. Use of technology in the field
of HR This second strategy
leverages the latest information
technology capabilities that will
serve as the backbone of the sy
Stem
3. Increase the engagement level
of working partners
The third strategy is related to the
engagement level of
workingpartners, as shown in the
results by partner engagement
surveys.
4. Improve the capability of working partners
in stores
The fourth strategy is the development of
knowledge, skills and capability so as to
improve the competence of working partners.
5. Leadership development
The fifth strategy is a leadership
competence development programme
from the leaders so that they can
become effectiveleaders, able to direct
and motivate as well as become a good
coach to develop their team, able to
encourage and become a model to their
team to work more optimally to
collectively achieve the target of each
5. Leadership development 7. W elfare of Employees
Leadership Development is part of the Believes that the importance of the role of
continuing organizational employees as one of the main elements
supporting the Company’s business activities,
succession that will be needed by the
Company to support future HERO Group certainly provides several welfare
business growth. facilities for all employees.
6. Recruitment of Human Resources
The Company implements a policy that
recruitment will prioritize internal recruitment
and newly opened stores will prioritize the
locals around the store as well as provide
opportunities for people with disabilities.
 HR RECRUITMENT
HERO group applies employee recruitment system
proportionally
in accordance to the Company's
the Hero Learning Center programme, employees are given
intensive courses on the needs of business and organisation in the
company.
• Talent Development Programme • Basic Skills Training (KDK)
Development Programme for talented To create an effective operational
employee from external and internal is activity, the Company provides technical
preparing their leadership competence skill training aiming at improving the
in order to reach the higher level and to understanding and the ability of
become the future leader of HERO employees on the work process within
Group. each line of business.
• Competency Development
Programme
This is a programme to develop the
individual competencies of each
employee, both their technical skills
and soft skills, so that the employees
can better perform their duties and give