NEWS

Submitted By:
Bhawana Chawla
MBA-2C
Tata DoCoMo
Setting the tone 3G comes
for 3G mobile at 0.66Tata
services, paise per second
Teleservices call
which has
DoCoMo of Japan as its partner, announced the call tariff at just 0.66
paise per second.

The company announced different tariff plans for both post-paid and
pre-paid 3G mobile services ranging from Rs 350 to Rs 2,000, which
include monthly minutes as well as data usage.

For example, in a monthly tariff package of Rs 2,000 the subscriber

would get 5,000 minutes voice calls, along with data usage of up to 2GB
per month.

Tata, however, clarified that pulse rate would be 'per second' and
subscribers would be charged only for number of seconds used.
The Company launched its 3G services this Diwali in
nine Circles - Karnataka, Kerala, Rest of Maharashtra,
Gujarat, Rajasthan, Punjab, Haryana, Madhya-
Pradesh-Chhattisgarh and UP (West).
 
Other private operators like Bharti and Vodafone are
also likely to start 3G services in the next few months.
But the benchmark set by Tata DoCoMo would once
again put pressure on all the operators to follow 'per
second' pulse.
 
Indra Nooyi keeps mystery alive on Tata top job offer
Indra Nooyi coyly suggested that she has not been
made a job offer as Ratan Tata’s successor while
simultaneously seeking to preserve an aura of mystery
around talk linking her to the top job at one of India’s
most respected conglomerates.  
“If Ratan had asked me, it would have been difficult to
trade a great job for another great job,” the chairman
and chief executive of PepsiCo told ET in an interview,
implying that no offer had been made.
 Forbes names Bill Gates 'Most Powerful
Man in technology'
 Bill Gates has been listed as the most powerful man in the
technology world by Forbes.

 The founder of Microsoft , Gates has been named the 10th most
powerful man in the world, ahead of the likes of Rupert Murdoch ,
Hillary Clinton and Steve Jobs, reports The Telegraph.
 
 Forbes has praised him for his work in coaxing 40 of the world's
richest people to pledge the majority of their wealth to charities and
good causes.
 
 Apple's chief Steve Jobs is recognised by Forbes for his "insane"
creativity and ability to "transform multi-billion dollar industry
every few years" with his latest must-have devices, such as the
iPhone and iPad.
Larry Page and Sergey Brin, co-founders of Google, appear jointly at
number 22 in the list, while Mark Zuckerberg, the social network's founder,
is ranked 18 places lower, at 40 on the Forbes Powerful People List for 2010.

Wikileaks' controversial editor-in-chief and "genius provocateur" Julian

Assange is at number 68 on the list.
The top 10 in Forbes list:

1.Hu Jintao
2. Barack Obama
 3. Abdullah bin Abdul Aziz al Saud
 4. Vladimir Putin
 5. Pope Benedict XVI
6. Angela Merkel
7. David Cameron
8. Ben Bernanke
9. Sonia Gandhi
10. Bill Gates
One in 100 falls for SMS scams
As the number of mobile internet users rises rapidly,
criminals are exploiting new technologies with
increasing efficiency. One in 100 recipients falls for SMS
scams as criminals start targeting smart phones, says a
survey.
The types of scam the firm found included sophisticated
attacks that exploit smart phone capabilities to connect
to the internet - the results included "click fraud" on ads
or mobile viruses.
 
Simpler scams included SMS messages claiming the
recipient had won a prize and fooling them into replying
via a premium rate call or text.
 
"With spammers finding ways of avoiding the cost of
sending bulk SMS, the traditional barrier to receiving
spam on mobiles has been removed," said Simeon Coney,
vice-president of business development at
AdaptiveMobile.

"A mobile phone is a very personal device and people are

intrinsically more trusting of communications via their
handset than content in their e-mail inboxes.
 
-"While the mobile operators are fighting the criminals at
a network level, users too need to play their part if they're
to stay safe in an increasingly mobile world."
 
 Nearly half of India’s mobile customers use some form of internet
Telcos hit a goldmine with 3G services
and web-related data services on their handsets, offering a huge
  base for telecom companies to tap into as they all launch third
generation (3G) services in the country.

The numbers indicate the data potential that India holds. The
number of customers, who access some form of internet service on
their handsets, has risen 70% over the past 12 months to touch 214
million as of June 2010, says telecom regulator Trai.

Analysts say this figure has risen to over 240 million as of September
2010. This is more than 10 times the number of internet connections
on PCs in the country. Unlike the West and Japan and Korea, the
first experience of the internet as well as email for a vast majority of
the country is on a cellphone and not on a PC.
India has over 650 million cellular connections, but the
number of actual customers is estimated to be only about 450
million since many own double or triple SIM cards. A mere
6% of the total 1.1 billion Indian have access to internet via
computers, but the country enjoys a mobile telephony
penetration of over 65%. According to Trai, Bharti has the
highest number of data customers at close to 71 million as of
June 2010, followed by Vodafone Essar at 36 million.

A leading executive with a top telecom company said that

most of the 240 million data subscribers in India were only
using free or promotional data and internet-related services.
“The challenge for operators is to ensure that these customers
can be translated to revenues. Currently, only about 10% of
any operator’s revenues is from data, and off this, text
messages, or SMSes accounts for 50%,”this executive added.
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