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Entrepreneurship
UNIQUE
JANSPORT OR ANELLO
UNIQUE
SAMSUNG S9 OR IPHONE X
UNIQUE
GRASS CUTTER
UNIQUE
LAWN MOWER
VP
1
VALUE PROPOSITION
VP It's not enough just to
describe the features or
capabilities of your offer, your
statement needs to be very
specific. Your value
proposition must focus closely
on what your customers really
want and value.
VP A value proposition is a
short statement that
clearly communicates the
benefits that your
potential client gets by
using your product,
service or idea.
VP
A. Who is he or she?
B. What does he do and need?
C. What problems does he need to solve?
D. What improvements does he look for?
E. What does he value?
VP
2.Know Your Product, Service or Idea
MEGA
SARDINES
4. THE QUALITY
YOU CAN TRUST
BOYSEN
PAINT
5. HARI NG
PADALA
LBC
6. SARAP NG
FILLING MO!
REBISCO
7. IN THE
SERVICE OF THE
FILIPINO
ABS-CBN
NETWORK
8. WE FIND
WAYS!
BDO
9. LANGHAP
SARAP!
JOLLIBEE
10. WE'VE GOT
IT ALL FOR YOU
SM MALLS
Tagline
A tagline is a catchy quip that
evokes an image of your brand in
the minds of your customers.
Taglines enable people to make
lighthearted associations with
your business: "When I see
[tagline], I think [company]."
Taglines are more often next
to the company's logo on
official advertisements, and
are dedicated more
specifically to brand
awareness than slogans.
What Makes a Great Tagline?
VP
1. It's memorable.
UNIQUE SELLING
PROPOSITION
USP strategy of differentiating
a product or service by
concentrating from
unique features that are
not offered by
competitors
USP
1
USP
1
2. KNOW
Y O U R 3. DESCRIBE WHAT MAKES
YOUR PRODUCT UNIQUE
INDUSTRY
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to explain your product or to explain your product or to explain your product or
service to the attendees service to the attendees service to the attendees
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to explain your product or to explain your product or to explain your product or
service to the attendees service to the attendees service to the attendees
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PART
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