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    The document discusses the key functions and elements of communication. It defines communication as the transfer of information from one person, place, or group to another. The main functions of communication are to inform, persuade, and motivate. It also discusses the different types of communication flows within an organization like downward, upward, and horizontal communication. The elements of the communication process include a source that encodes a message and sends it through a channel to a receiver who decodes and provides feedback.

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    The document discusses the key functions and elements of communication. It defines communication as the transfer of information from one person, place, or group to another. The main functions of communication are to inform, persuade, and motivate. It also discusses the different types of communication flows within an organization like downward, upward, and horizontal communication. The elements of the communication process include a source that encodes a message and sends it through a channel to a receiver who decodes and provides feedback.

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    Download as PPTX, PDF, TXT or read online from Scribd
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    3 views11 pages

    Functions and Elements of Communication

    Uploaded by

    Bk
    The document discusses the key functions and elements of communication. It defines communication as the transfer of information from one person, place, or group to another. The main functions of communication are to inform, persuade, and motivate. It also discusses the different types of communication flows within an organization like downward, upward, and horizontal communication. The elements of the communication process include a source that encodes a message and sends it through a channel to a receiver who decodes and provides feedback.

    Copyright:

    © All Rights Reserved
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    of 11

    FUNCTIONS AND

    ELEMENTS OF
    COMMUNICATION
    COMMUNICATION

    1. ACT OF TRANSFERRING THE


    INFORMATION FROM ONE PLACE,PERSON
    OR GROUP TO ANOTHER
    FUNCTIONS

    INFORM

    PERSUASION

    MOTIVATE
    INFORM

    The idea of informing within an organization is


    to provide data and information so that employees
    can effectively complete their job. Information
    ensures that an employee is aware of the rules
    and procedures of an organization
    Types

    DOWNWARD MOVING COMMJNICATION

    Superior to inferior

    UPWARD MOVING. COMMUNICATION

    Inferior to superior

    HIRIZONTAL COMMUNICATION

    Manager to manager ( eg.production manager to


    finance manager)
    PERSUASION

    Ability tochange the attitude or behaviour of employees ,


    vendors, clients etc…

    THREE PARTS OF PERSUASION:

    1. CREDIBILITY
    2. EMOTIONAL APPEAL
    3. SOCIAL AND EGO NEEDS
    ELEMENTS
    SOURCE

    MESSAGE

    ENCODING

    CHANNEL

    DECODING

    RECIEVER

    FEEDACK
    Sender - source of message, the person who sends
    his ideas,thoughts to another person (receiver)

    Message - ideas,feelings,orders or any content


    which is intended to be communicated

    Encoding - converting the component of message


    into words , diagram, symbols etc..

    Media - medium,passage or route through which


    encoded message is passed by sender to reciever
    Thank you…..

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