Professional Documents
Culture Documents
Sarvajeet Singh
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How Old is Google?
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More About Google
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A Unique Company
Google founders
Number of employees:
Worldwide, Google employed 10,000 full-time employees as of now
Work Environment:
Informal: Lava lamps, door on sawhorses as desks, exercise balls for chairs, and dogs roaming
the halls…
Google:
• The interface is clear and simple.
• Pages load instantly.
• Placement in search results is never sold to anyone.
• Advertising on the site must offer relevant content and not be a distraction.
• No pop-up ads allowed.
Source: http://www.google.com/intl/en/corporate/tenthings.html
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Why do we love Google?
Size and scope: Now indexing over 20
billion web pages (conservative estimate).
Relevance of Results: PageRank
Diversity of Search: Image, News, Book
Search, Scholar, Blog Search, Finance,
Froogle, Video . . . and much, much more.
Other Tools: Google Maps, Picasa, Blogger,
Gmail, Calendar, Docs & Spreadsheets . . .
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But…
We may love Google, but few users know
how to use full search capabilities.
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Effective Googling
How does Google interpret basic search?
Google places “AND” operator between all
search terms entered in basic search box.
Automatically searches for some plural/singular
and grammatical variants.
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Expand Search With Synonym? Use a “tilde”
e.g.: “~infosys” finds IT companies similar to Infosys
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Search by filetype (pdf, ppt, xls, doc)
e.g.: “.Net Framework” filetype:ppt
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Negative Search Terms
e.g.: “nano –car” will return the results with word ‘nano’ but not Tata
Nano car
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Limit your search results to a particular web site
e.g.: “sparsh site:infosys.com” will get the pages from infosys.com
where the word ‘sparsh’ is referred `
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Search for sites that link to a particular website:
e.g.: “link:infosys.com”
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You’ve found a useful website & want to find other
sites like it:
e.g.: “related:www.infosys.com”
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Google is a Dictionary
Find definition of a word or a phrase?
e.g.: define: scruples
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Google is a Calculator as well
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Google is Converter too..!
Convert currency, units and a lot more
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More Search Operators
allinanchor:
allintext:
allintitle:
allinurl:
cache:
group:
info:
time
weather
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Use Specialty Search Functions
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Google News Alerts
Tracking an event in the news?
Create your own Google News alert – it’s
free!
Can choose to monitor latest developments
on web pages, blogs, Google news, Google
discussion group pages, or all of these
sources.
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Google Scholar
Covers: law, medicine, social sciences, arts,
humanities, business, & finance.
Included items: peer-reviewed papers,
theses, book excerpts, abstracts & full-text
articles
Sources for items: academic publisher web
pages, professional societies, preprint
repositories, universities, & other scholarly
organizations.
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Google Book Search
Searches full text of indexed books.
If work is in public domain, full contents
usually available.
If not, users can view bibliographic info
(author, title, publisher) and perhaps some
excerpts.
Library partners: UC, Princeton, Stanford,
Univ. of Michigan, Univ. of Texas, Oxford,
UVA, Univ. of Wisconsin, ……
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Something exciting at last
Localized search
Movie search
Code search
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google.co.in/movies
Find theatres running your desired movies in your city..wow
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google.com/
codesearch
search public source
code
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Google hack for finding movies/music
(warning: Not to be tried at office but home…!)
e.g.: intitle:”index.of”(mp3|mp4|avi|dat|mpeg) mummy
Interesting stuff
Google Docs
Google Calendar
Google Reader
Google Gear
Google App Engine
Google Sites
Google Sets
Google Trends and so on…
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PageRank
PageRank explained by Google:
Google interprets a link on page A going to
page B as a vote -- by page A, for page B.
Google looks at more than the sheer volume
of votes, or links a page receives; it also
analyzes the page that casts the vote. Votes
cast by pages that are themselves
"important" weigh more heavily.
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