ITC:IN PURSUIT OF NEW

HORIZONS
 INTRODUCTION:-
 ITC Limited or ITC is an Indian company located in Kolkata
,West Bengal . Its diversified business includes five segments:
Fast-Moving Consumer Goods(FMCG), Hotels, Paperboards &
Packaging, Agri -Business & Information Technology. Though,
cigarette business contributes more than 80% of the profits of the
company, 80% of the capital is invested in the non-tobacco
businesses.
 Established in 1910 as the Imperial Tobacco Company of India
Limited, the company was renamed as the India Tobacco
Company Limited in 1970 and later to I.T.C. Limited in 1974.
The dots in the name were removed in September 2001 for the
company to be renamed as ITC Limited. The company completed
100 years in 2010 and as of 2012-13, had an annual turnover of
US$8.31 billion and a market capitalization of US$ 50 billion. It
employs over 30,000 people at more than 60 locations across India
and is part of Forbes 2000 list.
HISTORY :-
 The Company's beginnings were humble. A leased office on
Radha Bazar Lane, Kolkata, was the centre of the
Company's existence. The Company celebrated its 16th
birthday on August 24, 1926, by purchasing the plot of land
situated at 37, Chowringhee, (now renamed J.L. Nehru
Road) Kolkata, for the sum of Rs 310,000.
 This decision of the Company was historic in more ways
than one. It was to mark the beginning of a long and
eventful journey into India's future.
 The Company's headquarter building, 'Virginia House',
which came up on that plot of land two years later, would
go on to become one of Kolkata's most venerated
landmarks.
PRODUCTS OF ITC:-
 ITC’S TRIPLE BOTTOM LINE
PERFORMANCE:-
 Total shareholders returns grew at a compound annual rate of 22.4%
 The company’s contribution to the Exchequer at the Central & State
levels exceeded Rs.3,00,000.
 Over 80% of the operating capital & about 90% of the employee base of
ITC group are now deployed in the non-cigarette businesses.
 It has created 25 vibrant world-class Indian brands that today occupy a
pride of place in the Indian market.
 To pursue an even more audacious vision of Rs 1,00,000Cr of Revenue
from these branded consumer goods by the year 2030.
 It support over 60 lakhs livelihoods.
 ITC hotel has LEED platinum level & being the greenest in the world.