A

R
C
H
I BACHELOR OF ARCHITECUTRE
T IIIYEAR
SESSION 2011-2012
E
C
U CASE STUDY
ENTERTAINMENT CENTER
R (SHOPPING MALL)
A
L
PRESENTED BY
SUBODH BARLA NAKUL KUMAR NAYAN
D DEEPAK DAS KULDEEP
E SAATVIKA DINESH SATWIKA TADURI
S BARUN KUMAR ANUJ TYAGI
I
G
Location Chennai, Tamil Nadu, India
Coordinates 13.0613°
80.2611°ECoordinates: 13.0613°N
No. of stores and services 210
2
Total retail floor area 900,000 square feet (84,000 m )

Total area – 11 acre

Architect - Mohit Gujral.
Ground coverage- 3.57 acre
promoted by Express Infrastructure
a subsidiary of The Indian Express Group
• BOUND BY WHITES ROAD, WOODS ROAD, AND PATULLOS ROAD
• INAUGURATED ON MAY 26, 2010.
• HOME TO THE LARGEST GAMING ARCADE IN SOUTH INDIA.
• EXPRESS AVENUE HOSTS A MIXTURE OF SHOPPING, BUSINESS, AND
LEISURE
• 200 SHOPS, AN EIGHT-SCREEN MULTIPLEX CINEMA, 1300 SEAT FOOD
COURT AND CAR PARKING FOR MORE THAN 1800 CARS
• ENTERTAINMENT PORTION OF THE MALL IS 70,000 SQUARE FEET
(6,500 M2)
• HOSTS ONE OF THE FINEST TOY STORES IN THE WORLD - HAMLEYS
• THE BUSINESS CHAMBER IS THE FIRST SUCH MARKETING SPACE TO BE
BUILT INSIDE A MALL IN INDIA. THE AREA OF THIS ZONE IS OVER 200,000
SQ FT (19,000 M2) OF OFFICE SPACE AT PRICES INTENDED TO COMPETE
WITH SPECIAL ECONOMIC ZONES AND IT PARKS ELSEWHERE IN THE CITY.
• Merits
• Bound by Whites Road,
Woods Road, and Patullos
Road,major highway
• In the village of roypettah
• Centrally placed in chennai
• Within the rich of 30 min
travel from central, egmore
• Within the general industrial
zone
 site
• located within the general industries area.
• Location easily accessible to major highway
Whites Road, Woods Road, and Patullos Road.
• Adequate present and future capacity of adjacent
highways for through traffic plus that to be
generated by the center .
• Site shape- almost trapezoidal
• Adequate size and suitable shape to permit
proper planning of the merchandising area
Space segration

Level difference

Physical
barrier(walls)
Traffic segration
HOTEL BUSINESS
G+9 CHAMBER
G+9
MALL
G+3

SURFACE PARKING
 SPACE ALLOTMENT
1 . STRUCTURES
a . For retail purposes (retail areas)
b . For service purposes (heating and air-conditioning plants, electric substations, maintenance shops, truck
roads, loading docks, and equipment storage)
c . For other commercial uses (offices and recreational facilities)
d. For public use such as civic and social facilities (community center, auditorium, exhibition space, and
children's play areas)- no such kind of space alloted there
2 . CAR STORAGE AREAS
a . Surface parking lots
b . Basement garages
3 . PEDESTRIAN AREAS
a. No covered access from approach road to mall
b . Covered pedestrian areas, such as public corridors and covered malls or courts
4 . AUTOMOBILE MOVEMENT AREAS- Distribution road system on site
provision is made to separate 4 wheeler, 2 wheeler , pedestrian movement.
5 . PUBLIC TRANSPORTATION AREAS- Bus roads, bus terminals, and taxi stands
6 . BUFFER AREAS- Landscaped area used for separating car storage areas or service areas from the
mall area only.
boundary wall used for separating highways & surrounding
no landscape is used for separating parking areas from one another or parking areas from service
areas

.
7 . RESERVE AREAS- nearby land is of express infrastructure . So they will be able to develop the
mall according to future needs.
• Electronic Parking System (EPS) & Manual Parking Checks
3 level basement for parking and services
Adequate surface parking
Over 2000 car parks and ample 2 wheeler parking
Valet parking facility
TYPES
• BASEMENT- B1- only cars
B2- bikes &cars
B3- cars
total of 1500 car parking
• Surface parking
ANALYSIS
• OVERALL RETAIL AREA-900,000 sq ft
• According to standard- 10.0 car spaces per 1,000 square feet of net retail area
• Required nos- 9000 4 wheelers
• Capacity- 1500 cars
• Angular as well as perpendicular parking
• According to standard- minimum of 192 square feet and a maximum of
307 square feet per car
• Area given for parking-500,000sq ft or 250sq ft per car
• Valet services at all parking levels
• Have connectivity to mall at each parking level
• No proper consideration given on design only sign edges and marks
were used for guidance
• According to Victor Gruen, architect and designer of shopping centers-
an exit or entrance with continuous flow can handle up to 750 cars per
hour.
• 3 ent/exit for 4 wheeler -Capacity of mall -750*3 =2250 cars per hour.
• 1 ent/exit for 2 wheeler- Capacity of mall -750*1 =750 bikes per hour.
Landscaping near building
As a buffer space between parking Landscaping of service pit
And building Enhance the beauty of that area
Also as a resting place

pergolas

Sculpture
Water bodies
Also as a barrier between
Entrance and resturants
 Enhance the environment Sculpture makes the
Barrier between highway
Of food court Entrance attractive
And site

Enhancing the beauty Segrating the spaces

Of building Resting place
 FORMS

Opaque, transparent spaces

Solids and voids Elliptical ,parabolic forms
Openings ,cantilever
projection

lattice

Plain façade with rectangular

Primitive geometric forms niches and recess for advertisement
Cylinder &cuboid
Express Avenue

CHRISTMAS WONDERLAND
DECORATION AT THE MAIN
ATRIUM.

AT THE ENTRANCE
TRANSFORMATION TAKES
PLACE FROM THE PORCH
TO A BIGGER ATRIUM.
SEATING ARRANGEMENT
FOR PEOPLE.

CROWD COLLECTED FOR

THE RIDE.
ARTIFICIAL FOOD COURT DUE TO LESS SITTING
LANDSCAPING PLACE AT FOOD
COURT, PEOPLE, USE
AVAILABLE SPACES.
SITTING ARANGEMENT
 STAIR CASE ESCELATOR

LIFTS REST ROOMS

Basement Ground Floor

First Floor Second Floor

 Ground Floor
Basement • Aldo, Aldo Accessories & Inglot
• Access • Alcott • Smith & Canali)
• Anticz Jewelry • Base Camp • M.a.c
• Arun Unlimited • Benetton • Marks & Spencer
• Balecha Cell Zone • Body Shop • Nawaabs The Royal Kitchen Of
• BATA • Boggi Lucknow
• Bharat Matrimony • Bulchee • Omega
• Big Bazaar • Burberry • Ovs
• Citi Bank ATM • Charles & Keith • Parcos
• Crocodile • Café Pascucci • Pavers England / Staccato
• Dcb Bank ATM • Calonge • Paul & Shark
• Derby • Calvin Klein • Rado
• Essa • Chemistry • Raymond Veil
• Momentz • Da Milano • Rosental, Lladro, Dior, Mount Blanc,
• Forex Exchange • Diesel Lvmh, Richemo
• Fruit Shop • Diesel • Sun Glass Hut
• Gangotree • Editions • Swarovski
• Gloshop • Emo • Swatch & Tissot
• Impulse • Espirit • The Natures Co
• Kwality Swirls • Fcuk • Tie Bar
• Mrsk • Forevernew • Timberland
• Mtg • Gloria Jeans • Triumph International
• Big bazaar • Guru • Uniglobe Travel
• Hamleys • Vero Moda, Jack & Jones, Only &
Anchor store • Hidesign Pieces
• Indian Bank • Westside
Big Bazaar • Jus Booster Juice
Marks And Spencor • Levis Rivet
Odessy • Lifestyle
• Longines
First floor Second floor
• Accessorize • Acer
• Allen Solly • Levis Strauss • Adidas • Levis Signature
• Arrow • Lifestyle • All • Lifestyle
• Basics Life • Louis Philippe • And • Max Lifestyle
• Bombay High • Lush • Barbie • Moksha
• Blackberry • Manyavar • Begum • Mother Care
• Bwitch • Marks & Spencer • Biba • Mustard
• Club America (IZod, Gant, • Maroma • Bsa Store • Nike
US Polo, Arrow Sports) • Metro Shoes • Casio • Nokia Priority Dealer
• Café Coffee Day • Ood Life • Citizen • Odyssey
• Celio • Pee Ka Boo Patterns • Converse • Oshkosh Bogosh &
• Daniel Hetcher • Pepe Jeans • Crocs Carter
• Evolv • Peter England • Giny & Jony • Planet Sports
• Eye Wear • Provogue • Global Desi • Reebok
• Fab India • Puma • Health & Glow • Ryasetta
• Florsheim • Regal • Hp World • Samsonite
• Flying Machine • Reid & Taylor • Indigo Nation & Jealous • Samsung
• Giovani • Rocia • Jashn • Scullers
• Gkb • Solas • Kalanikethan Grandeur • Soch
• Hamleys • Sting • Kalmane Coffee • Sportsxs
• Holii • Titan • Kenko Spa • Stanza
• Hush Puppies • Tommy Hilfiger • Kiwi Kiss • Suxus
• Indian Terrain • Toni & Guy • Kushals • Threads
• Infinity • Utharika • Laptop Plus • Trendz Shoes
• Ishvarya • Van Heusen & Vdot • Venfield
• Joss • Westside • Vetel Jeans
• Just In Vogue • Wrangler • Vip
• Kalista • Zimsons Fbo
• Kobler Third Floor
• Lee Fourt court
THIRD FOOD COURT, GAME ZONE, MULTIPLEX
FLOOR

SECOND ELECTRONICS, SPORTSWEAR, APPAREL, DEPARTMENTAL STORE, KIDS & INFANT STORE, TRAVEL GEAR
FLOOR

APPERAL, ACCESSORIES, DEPARTMENTAL STORE, FOOTWEAR, EYEWEAR, WACTHES, HOME

FIRST FURNISHING, BOOK STORE, PHARMACY
FLOOR

WATCHES, FOOTWEAR, EYEWEAR, TRAVEL GEAR, ACCESSORIES, STATIONERY, KIDS

GROUND STORE, ELECTRONICS, PERSONAL SERVICES, DEPARTMENTAL STORES, APPAREL, CAFÉ’,
FLOOR

BASEMENT
ELECTRONICS, PERSONAL SERVICES, DEPARTMENTAL STORES, APPAREL, CAFÉ’
EXPRESS AVENUE MALL

Ventilation - the entire mall is divided into 3 parts

Three of them have an atrium each, in the centre. And the shops are placed around each
atrium space. The whole mall is centrally air conditioned With duct system. The fire
fighting equipments ( sprinklers, fire alarm) are fixed on the ceiling .
The building has double basement. The washrooms aren't properly ventilated. The first
basement is used for retail shop as well as parking. The second basement is for parking. DUCT TO BASEMENT FOR
There was no ventilation in the second basement. The HVACs system control room of the
building is situated at the second basement. The parking is well equipped with fire fighting
DAYLIGHT
systems .

EXHAUST FAN PROVIDES THE EXHAUST FANS IN

VENTILATION IN PARKING BASEMENT AC AIR CHANGER UNIT
VENTILATOR DUCTS IN THE
ATRIUM SPACE SKYLIGHTS ARE THE MAIN
SOURCE OF DAYLIGHTING

FIRE EXIT ACTS AS

SOURCE OF
INDIRECT
DAYLIGHTING FOR
PARKING
 ROOF SLAB

AC DUCT
LIGHT

SHOWROOM
GLASS WALL

CORRIDOR
ATRIUM SPACES :
Naturally lighting (skylight).
Huge spot lights.
Mostly lit by the ceiling spot lights and
surrounding shops.

BOUTIQUES :
 Bright lighting – makes the shop look
bigger in size.
Generates an inviting feeling .
Mostly blue colored spot lights are used.

RESTAURANTS :
:Comparatively dim lighting.
Spaces inside are brighter compared to
the seating area.
Creates a private and cozy ambience.

CAFÉ :
Dimly lit with yellowish light.
Warm and friendly ambience.
• WASHROOMS :
• Perfectly lit.
• Spot lights used in front of the mirrors.

• JEWELLERY :
• Focused tiny lightings on the ornaments.
• Lighting inside is dull with special lightings for each
ornament.

• MULTIPLEX & LOUNGE CAFÉ :

• Dimly lit using a range of yellow- red lights.
• Darker shades including green is used.

• GAMIN ZONE :
• Dramatized lighting.
• More of colorful lights.
• The kids section : More of bright, colorful lights and
use of natural lighting.

• PARKING :
• Very well lit.
• Normal tube lights.
• The exits and entrances were given importance.
• MATERIALS…..

• FLOORING :
• MALL SPACES : MARBLE
• When polished, gives a shiny appearance.
• Bad conductor of heat. Hence reduces the temperature to an
extent.

• MULTIPLEX : VINYL FLOORING

• Design flexibility: Can be custom cut.
• Sheet flooring and tiles available
in different styles and colors .
• Resilience : Reduces noise
• Provides comfort under foot
• STAIRS : GLASS WITH STEEL FRAMES
• (Railings) : View : Great job at preserving the view.
• Maintenance : With proper care glass can last a life
time.
• ATRIUM SPACES : TRANSLUSCENT FIBRE GLASS
• Durability
• Resistance to weathering
• Design flexibility
Why is yellow lighting followed in restaurants , multiplexes and lounge spaces?

AMBIENCE
PRIVACY
BEAUTIFY

What is CRI?

Quantitative measure of the ability of a light source to reproduce the colors of

various objects faithfully in comparison with an ideal or natural source of light. Light
sources with high CRI are desirable in color-critical applications such as photography
and cinematography. In restaurants and lounge places, low CRI is desired. It makes the
place look more cozy, adds to the ambience by dramatizing the lighting effects. It
also provides privacy which is desired in lounge places. Even in restaurants, use of low
CRI makes the food look fresh and interesting.
LED benefits:

• Long life : lighting life 100000 hours

• Reliability: superb reliability of conventional lamps
• Maintenance operation
• Energy efficient
• New lighting possibilities
• Less heat

Display lighting design :

•Lighting for commercial merchandising

•Lighting for store windows and in- store displays
•Track lighting used in general window and in-store display : different
fixture types are available that are simply clipped to the track and thus
creates dramatic and rapid changes
Fire fighting devices ,
ventilator ducts ,

lights on the ceiling

EXPRESS AVENUE MALL
BASEMENT
FIRE FIGHTING
• No natural ventilation for the
basements are provided
• AHU units are installed in the
3rd basement only
• Fire fighting lines/pipes are
running all over the basements
• Fire extinguishers are installed
all over the basements(
staircases , walls, columns and
lift ducts)
• For different kinds of fire
different fire extinguishers are
installed
• Fire fighting alarms and
sprinklers are installed at
regular intervals
• Emergency switches are
provided at regular intervals
EXPRESS AVENUE MALL
FLOORS

FIRE FIGHTING
• Fire and smoke detectors
are installed
• Fire alarms and water
sprinklers are installed on
the cielings
• Fire extinguishers are
installed at staurs and lift
lobby as well certain places
• For different kinds of fire
different fire extinguishers
are installed
• Emergency switches are
provided at regular intervals
• Fire
Fire fighting lines are going
hydrants
Firethrough
hydrantstheare
ceiling,
installed at
somewhere exposed and
staircase lobbies with sufficient
hosemost of them
length are all
to reach covered
areas.
with false
Sprinkler cielings
system for fire
extiguishing has also been installed
with outlets with opening through
 MERITS
Well planning of natural and artificial
lighting.
Careful planning of vehicular traffic.
DEMERITS
During servicing hours, there was chaos
near the main escalator connecting the
GF and the basement.

Proper seating arrangement.

E
Open cafeterias for people.

A Good artificial landscaping.

Availability of a wide range of items on

the same level.
The many atriums provided a lot of
natural lighting.
Lots of staircases , escalators and lifts.

Location of the multiplex and food court

on the same level makes it easy for the
people to access.