Communication

Literacy
• the act or process of using words, sounds, signs, or
behaviors to express or exchange information or to
express your ideas, thoughts, feelings, etc., to someone
else.
• the exchange of information and the expression of
feeling that can result in understanding.
COMMUNICATION

NON-
VERBAL VERBAL
 NON-VERBAL COMMUNICATION
- Is the nonlinguistic transmission of information through visual, auditory,
tactile and kinesthetic channels.
Example:
- Signs - Body language
- Symbols - Facial expressions
- Colors
- Gestures
 VERBAL COMMUNICATION
- Is any communication that uses words to share information with others.
These words may be both spoken and written.
Example:
- Oral
- Written
 PROCESS OF COMMUNICATION

- Refers to the transmission or passage of

information or message from the sender
through a selected channel to the receiver
overcoming barriers that affect its pace.
TRANSMISSION
MODELS
Osgood-Schramm Model
• Event or Information
(X1, X2, X3 and
X4…Xn)
• Feedback (f)
• Advocate (A)
• Channel (C)
• Audience (B)