Cloud 4 Media

Marius Preda
MdC, Institut TELECOM
 The cloud, another instantiation of the
“from owning to renting” concept
Expensive products were, are and will be always rented
Planes
Specialized machines
Trucks
Hi end cars

What is the correspondence in the digital world?

Computing: early on, large-scale computers such as the IBM 701
were rented $15,000 per month,
Nowadays:
• Storage: few cents/GB/month
• Computing: few cents/hour

Opération Triptyque 9 novembre 2010 page 22

 The cloud, another instantiation of the
“from owning to renting” concept
Even for successful web-based services the usage rate is on
average around 10%, but the curve is very spiky

Opération Triptyque 9 novembre 2010 page 33

 Cloud features

Price reduction (pay per use)

Adaptation to the real needs, scalability

Device and location independence

Security
Reliability through redundant multi-sites
Easy the maintenance

Cloud as a “commodity”
Towards the creation of “CSDF” - “Calcul et Stockage de France”

Opération Triptyque 9 novembre 2010 page 44

OK, clouds are good but what they can do
for the media industry?

Opération Triptyque 9 novembre 2010 page 55

 the VOD case, all is about scalability

The YouTube development loop, in a non-cloud era Number of daily views on

youtube.com from 2005 to
while(true) 2008
{
identify_and_fix_bottlenecks();
drink();
sleep(TOO_LITTLE);
notice_new_bottleneck();
}*

The YouTube usage loop

while(!broken)
{ The secret was:
No_simultaneous_use~=exp(no_days) to ensure that the first loop
}
is faster than the second
one

*Cuong Do, 7/10/2008, “Scaling YouTube”, available online

Opération Triptyque 9 novembre 2010 page 66

 the VOD case, all is about scalability

Why YouTube succeeded and not the other tens of competitors

proposing the same service?

Fast development to solve the scalability bottlenecks due to

usage of mature and simple technologies
Enough investment in infrastructure foreseeing large user
number

Today, cloud platforms are addressing intrinsically the scalability

Does this means we’ll have tens of successful YouTube(s)?

Opération Triptyque 9 novembre 2010 page 77

 Cloud4Media : the capacity of the cloud to store,
process and deliver multi-media content

Production opportunities
• Service Oriented Architecture in IP-based media production
• Web 2.0 / User Generated Content
Challenges in content management in distributed environments
• Security and Digital Asset Management
• Metadata and Wrappers
• Multimedia Indexing and Search
Simplifying the consumption terminals
• Media encoding/transcoding/adaptation
• On-line gaming and cloud gaming
• 3D Rendering
Implications for Networks
• Need to redesign the networks, especially for interactive and real time media
applications
Business models

Opération Triptyque 9 novembre 2010 page 88

 The next challenge

The interactive, real-time cloud

Client 1
Client 3
Au
d io
In 1
ter Vid 3 3
ac eo
tiv 1
o 3 ideo ity
ity di V ctiv
1
Cloud Au
te
ra
In

Distributed Client 4
computing Audio 4
Client 2 and storage Video 4
Interactivity 4
Audio 2
Video 2
Interactivity 2
Au
d io
In n
ter Vid
ac eo
tiv n
ity
Client n
n

Opération Triptyque 9 novembre 2010 page 99

 Cloud4Media : the capacity of the cloud to store,
process and deliver multi-media content

Software Storage,
Applications Technologies Architecture, Process nodes,
APIs, Standards Delivery resources
on
C essi
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De

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ov ctio in
M u dex
od In
Pr
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TV ctio ctio
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… …
Institut TELECOM

Opération Triptyque 9 novembre 2010 page 1010